METHODS AND APPARATUS TO MEASURE MEDIA EXPOSURE
First Claim
1. A method to monitor streaming media transmissions received at a media device, comprising:
- extracting and timestamping metadata from streaming media transmissions received at a media device, the metadata identifying at least one of a genre or an artist;
identifying demographic information associated with a user of the media device based on an internet protocol (IP) address associated with the media device; and
generating media exposure information indicating exposure of a demographic segment to at least one of the genre or the artist based on the demographic information and the metadata.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods, apparatus, and articles of manufacture to measure media exposure are disclosed. An example method involves extracting and timestamping metadata from streaming media transmissions received at a media device. The metadata identifies at least one of a genre or an artist. In addition, the example method involves identifying demographic information associated with a user of the media device based on an internet protocol (IP) address associated with the media device. The example method also involves generating media exposure information indicating exposure of a demographic segment to at least one of the genre or the artist based on the demographic information and the metadata.
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Citations
29 Claims
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1. A method to monitor streaming media transmissions received at a media device, comprising:
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extracting and timestamping metadata from streaming media transmissions received at a media device, the metadata identifying at least one of a genre or an artist; identifying demographic information associated with a user of the media device based on an internet protocol (IP) address associated with the media device; and generating media exposure information indicating exposure of a demographic segment to at least one of the genre or the artist based on the demographic information and the metadata. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus to monitor streaming media transmissions received at a media device, comprising:
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a meter to extract and timestamp metadata from streaming media transmissions received at a media device, the metadata identifying at least one of a genre or an artist; a demographics determiner to identify demographic information associated with a user of the media device based on an internet protocol (IP) address associated with the media device; and an exposure metric determiner to generate media exposure information indicating exposure of a demographic segment to at least one of the genre or the artist based on the demographic information and the metadata. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17-24. -24. (canceled)
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25. A method to monitor media exposure for streaming media transmissions received at media devices, comprising:
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receiving first media exposure information associated with first streaming media received at a first device of a first device type, the first media exposure information generated based on first metadata extracted from the first streaming media at the first device; receiving second media exposure information associated with second streaming media received at a second device of a second device type, the second media exposure information generated based on second metadata extracted from the second streaming media at the second device, the first and second streaming media corresponding to a same program content; and determining an audience share metric indicating a percentage of audience of the second device type accessing the same program content as audience of the first device type based on the first and second media exposure information. - View Dependent Claims (26, 27, 28)
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29-45. -45. (canceled)
Specification