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METHODS AND APPARATUS TO MEASURE MEDIA EXPOSURE

  • US 20120151079A1
  • Filed: 12/13/2010
  • Published: 06/14/2012
  • Est. Priority Date: 12/13/2010
  • Status: Abandoned Application
First Claim
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1. A method to monitor streaming media transmissions received at a media device, comprising:

  • extracting and timestamping metadata from streaming media transmissions received at a media device, the metadata identifying at least one of a genre or an artist;

    identifying demographic information associated with a user of the media device based on an internet protocol (IP) address associated with the media device; and

    generating media exposure information indicating exposure of a demographic segment to at least one of the genre or the artist based on the demographic information and the metadata.

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