Apparatus, System and Method for Selecting a Media Enhancement

• US 20120151324A1
• Filed: 07/21/2011
• Published: 06/14/2012
• Est. Priority Date: 07/12/2010
• Status: Active Grant

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan
• Granted Patent: US 8,732,572 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/14 Tree-structured documents parsing G06F40/205; validation G06F40/226
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims

1. A system for enhancing requested content on at least one web page, comprising:

a java header comprising metadata indicating at least enhanceable ones of the requested content on the at least one web page;

an enhancement engine that receives a request for the requested content, and an indication of the enhanceable ones of the requested content, and that selects at least one application to enhance the requested content according to the Java header;

a flash shell that instantiates therewithin the selected at least one application with regard to the requested content on the at least one web page.

2. The system of claim 1, wherein the metadata indicates a talent and a context of the talent on the at least one web page.

3. The system of claim 1, wherein said flash shell instantiates only the selected at least one application.

4. The system of claim 1, wherein the selected at least one application comprises an advertisement.

5. The system of claim 1, wherein the selected at least one application comprises one of a plurality of available applications.

6. The system of claim 5, further comprising a scroll bar, wherein the plurality of available applications populates said scroll bar.

7. The system of claim 1, wherein the selected at least one application comprises the selected one of a static set of available applications.

8. The system of claim 7, wherein the static set is in accordance with a type of the requested content.

9. The system of claim 1, wherein the selected at least one application comprises a smart phone application.

10. A method of providing commercial interaction between application providers, comprising:

receiving an indication that content requested on a page is to be enhanced with a first application;

receiving an indication that a second application is to be used to instantiate the first application;

comparing a list of global unique identifiers (GUID) of applications authorized to use the second application to the GUID of the first applications;

if the GUID of the first application is an authorized GUID, enabling access by the first application to the second application and providing the enhancement to the requested content;

if the GUID of the first application is not an authorized GUID, automatically providing criteria for authorization to a provider of the first application and, upon the provider of the first application meeting the criteria, enabling access by the first application to the second application and providing the enhancement to the requested content.

11. The method of claim 10, wherein the criteria comprise payment.

12. The method of claim 10, wherein the criteria comprise terms and conditions.

13. The method of claim 10, wherein the criteria comprises obtaining express electronic permission.

14. The method of claim 10, wherein said automatically providing criteria occurs only upon an initial receiving an indication that the second application is to be used to instantiate the first application.

15. The method of claim 10, wherein the criteria comprises a negotiation, and wherein the meeting the criteria comprises a completion of the negotiation.