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MOVIE ADVERTISING PLAYBACK TECHNIQUES

  • US 20120151521A1
  • Filed: 02/24/2012
  • Published: 06/14/2012
  • Est. Priority Date: 05/23/2005
  • Status: Active Grant
First Claim
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1. A movie advertising playback method, comprising:

  • at a computer, receiving a skip command from a device communicatively connected to the computer over a network connection, the skip command containing an instruction to omit a portion of a movie being played on the device, the portion of the movie containing a first ad, the first ad having a pre-ad zone;

    determining a starting location of the pre-ad zone; and

    causing the device to playback the movie beginning at the starting location of the pre-ad zone, thereby forcing a bounceback to the pre-ad zone before the first ad.

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