MOVIE ADVERTISING PLAYBACK TECHNIQUES

• US 20120151521A1
• Filed: 02/24/2012
• Published: 06/14/2012
• Est. Priority Date: 05/23/2005
• Status: Active Grant

• Current Assignee: Crowdstrike, Inc. (CrowdStrike Holdings Incorporated)
• Original Assignee: Open TEXT SA (Open Text Corporation)
• Inventors: GILLEY, Thomas S., HOFFERT, Eric, NASSAR, Rabih, POMERANCE, Brenda
• Granted Patent: US 8,739,205 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G11B 27/005 Reproducing at a different information rate from the information rate of recording for television signals H04N5/783
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/3027 used signal is digitally coded
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/59 of video recognising characters or patterns in general G06F18/00, G06V20/00
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/234309 by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 or from Quicktime to Realvideo conversion of standards in analog television systems H04N7/01
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/43615 Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/440218 by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 conversion of standards in analogue television systems H04N7/01
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04N 5/7605 : on discs or drums H04N5/781, H04N5/805, H04N5/83, H04N5/85 take precedence
• CPC Class Codes: H04N 5/85 : on discs or drums
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8042 : involving data reduction
• CPC Class Codes: H04N 9/8205 : involving the multiplexing of an additional signal and the colour video signal
• CPC Class Codes: H04N 9/8227 : the additional signal being at least another television signal

Abstract

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slipad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

Claims

1. A movie advertising playback method, comprising:

at a computer, receiving a skip command from a device communicatively connected to the computer over a network connection, the skip command containing an instruction to omit a portion of a movie being played on the device, the portion of the movie containing a first ad, the first ad having a pre-ad zone;

determining a starting location of the pre-ad zone; and

causing the device to playback the movie beginning at the starting location of the pre-ad zone, thereby forcing a bounceback to the pre-ad zone before the first ad.

2. The method of claim 1, wherein the first ad is one of a plurality of ads in the portion of the movie.

3. The method of claim 2, wherein the first ad is selected from the plurality of ads for the bounceback based on:

a user preference;

a proximity of the first ad to the segment of the movie;

or

a requirement that the first ad be unskippable.

4. The method of claim 1, wherein the first ad includes a hyperlink.

5. The method of claim 1, wherein a post-ad zone is defined after the first ad and wherein skipping is prohibited until after the post-ad zone.

6. The method of claim 1, wherein the first ad represents a static ad.

7. The method of claim 1, wherein the first ad is composed into a scene of the movie.

8. A computer program product comprising at least one non-transitory computer readable medium storing instructions translatable by a computer to perform:

receiving a skip command from a device communicatively connected to the computer over a network connection, the skip command containing an instruction to omit a portion of a movie being played on the device, the portion of the movie containing a first ad, the first ad having a pre-ad zone;

determining a starting location of the pre-ad zone; and

causing the device to playback the movie beginning at the starting location of the pre-ad zone, thereby forcing a bounceback to the pre-ad zone before the first ad.

9. The computer program product of claim 8, wherein the first ad is one of a plurality of ads in the portion of the movie.

10. The computer program product of claim 9, wherein the first ad is selected from the plurality of ads for the bounceback based on:

a user preference;

a proximity of the first ad to the segment of the movie;

or

a requirement that the first ad be unskippable.

11. The computer program product of claim 8, wherein the first ad includes a hyperlink.

12. The computer program product of claim 8, wherein a post-ad zone is defined after the first ad and wherein skipping is prohibited until after the post-ad zone.

13. The computer program product of claim 8, wherein the first ad represents a static ad.

14. The computer program product of claim 8, wherein the first ad is composed into a scene of the movie.

15. A system comprising:

at least one processor; and

at least one non-transitory computer readable medium storing instructions translatable by the at least one processor to perform;

receiving a skip command from a device communicatively connected to the system over a network connection, the skip command containing an instruction to omit a portion of a movie being played on the device, the portion of the movie containing a first ad, the first ad having a pre-ad zone;

determining a starting location of the pre-ad zone; and

causing the device to playback the movie beginning at the starting location of the pre-ad zone, thereby forcing a bounceback to the pre-ad zone before the first ad.

16. The system of claim 15, wherein the first ad is one of a plurality of ads in the portion of the movie, wherein the first ad is selected from the plurality of ads for the bounceback based on:

a user preference;

a proximity of the first ad to the segment of the movie;

or

a requirement that the first ad be unskippable.

17. The system of claim 15, wherein the first ad includes a hyperlink.

18. The system of claim 15, wherein a post-ad zone is defined after the first ad and wherein skipping is prohibited until after the post-ad zone.

19. The system of claim 15, wherein the first ad represents a static ad.

20. The system of claim 15, wherein the first ad is composed into a scene of the movie.