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Simultaneous Viewing of Multiple Viewer-Specific Programming on a Single Display

  • US 20120154553A1
  • Filed: 12/20/2010
  • Published: 06/21/2012
  • Est. Priority Date: 12/20/2010
  • Status: Active Grant
First Claim
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1. A method of operating a television, comprising:

  • associating a first headset with a first viewer profile;

    associating a second headset with a second viewer profile;

    associating the first headset with a first audio channel within an audio channel multiplex and with a first set of display refresh time slots;

    associating the second headset with a second audio channel within the audio channel multiplex and with a second set of display refresh time slots;

    selecting a first advertisement based on criteria contained in the first viewer profile;

    selecting a second advertisement based on criteria contained in the second viewer profile;

    displaying a video portion of the first advertisement on a video display during the first set of refresh time slots associated with the first headset;

    displaying a video portion of the second advertisement on the video display during the second set of refresh time slots associated with the second headset;

    transmitting a synchronization signal that is synchronized to a video frame refresh clock to establish the video time slots;

    transmitting an audio portion of the first advertisement on the first audio channel associated with the headset;

    transmitting an audio portion of the second advertisement on the second audio channel associated with the headset;

    at a first headset;

    receiving audio via the first audio channel at an audio receiver, reproducing the first audio channel as audio through a first transducer, and opening and closing left and right eye views through the shutter glasses to reveal the video portion of the first advertisement on the display;

    at a second headset;

    receiving audio via the second audio channel at an audio receiver, reproducing the second audio channel as audio through a second transducer, and opening and closing left and right eye views through the shutter glasses to reveal the video portion of the second advertisement on the display; and

    where the video portion of the first and second advertisements comprise stereoscopic video portions, and where displaying the video portions of the first and second advertisement is carried out during breaks in displaying three dimensional stereoscopic programming content.

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