Systems and Methods for Managing In-Store Purchases Using Mobile Devices
First Claim
1. A method of capturing event data resulting from a consumer'"'"'s behavior at a retail establishment, the method comprising:
- obtaining, via an image acquisition component operatively connected to a mobile device, an image comprising information that identifies a product being offered for sale by a retail establishment;
transmitting the image from the mobile device to a purchase server;
receiving at the mobile device, in response, product information comprising description and price information for the product;
displaying the product information on a display of the mobile device;
identifying an event in the retail establishment representing a decision by the consumer not to purchase the product; and
transmitting the event information from the mobile device to the purchase server.
2 Assignments
0 Petitions
Accused Products
Abstract
In-store, “non” transaction data is captured and analyzed based on consumer interactions with products at the retail location. Using a mobile device, an image is acquired that identifies a product being offered for sale by a retail establishment. The image is transmitted to a purchase server, which, in return sends product information for the product back to the mobile device, where it is displayed to the consumer. An event signifying a decision by the consumer not to purchase the product is identified and information about the non-purchase event is transmitted from the mobile device to the purchase server.
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Citations
30 Claims
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1. A method of capturing event data resulting from a consumer'"'"'s behavior at a retail establishment, the method comprising:
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obtaining, via an image acquisition component operatively connected to a mobile device, an image comprising information that identifies a product being offered for sale by a retail establishment; transmitting the image from the mobile device to a purchase server; receiving at the mobile device, in response, product information comprising description and price information for the product; displaying the product information on a display of the mobile device; identifying an event in the retail establishment representing a decision by the consumer not to purchase the product; and transmitting the event information from the mobile device to the purchase server. - View Dependent Claims (2, 3, 4, 5)
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6. A method of capturing event data resulting from a consumer'"'"'s behavior at a retail establishment, the method comprising:
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obtaining, via an image acquisition component operatively connected to a mobile device, an image comprising information that identifies a product being offered for sale by a retail establishment; transmitting the image from the mobile device to a purchase server; receiving at the mobile device, in response, product information comprising description and price information for the product; receiving at the mobile device instructions to search for additional product information related to the product; comparing the product information and the additional product information on a display of the mobile device; and updating the product information based on the comparison. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for capturing event data resulting from a consumer'"'"'s behavior at a retail establishment, the system comprising a mobile device having at least one processor configured to:
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obtain, via an image acquisition component an image comprising information that identifies a product being offered for sale by a retail establishment; transmit the image to a purchase server; receive, in response, product information comprising description and price information for the product; identify an event in the retail establishment representing a decision by the consumer not to purchase the product; and transmit the event information to the purchase server. - View Dependent Claims (16, 17, 18, 19)
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20. A system for capturing event data resulting from a consumer'"'"'s behavior at a retail establishment, the system comprising a mobile device having at least one processor configured to:
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obtain, via an image acquisition component an image comprising information that identifies a product being offered for sale by a retail establishment; transmit the image to a purchase server; receive product information comprising description and price information for the product; receive instructions to search for additional product information related to the product; compare the product information and the additional product information; and update the product information based on the comparison. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28)
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29. An article of manufacture having computer-readable program portions embodied thereon for capturing event data resulting from a consumer'"'"'s use of a mobile device at a retail establishment, the article comprising computer-readable instructions for:
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obtaining, via an image acquisition component operatively connected to a mobile device, an image comprising information that identifies a product being offered for sale by a retail establishment; transmitting the image from the mobile device to a purchase server; receiving at the mobile device, in response, product information comprising description and price information for the product; displaying the product information on a display of the mobile device; identifying an event in the retail establishment representing a decision by the consumer not to purchase the product; and transmitting the event information from the mobile device to the purchase server.
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30. An article of manufacture having computer-readable program portions embodied thereon for capturing event data resulting from a consumer'"'"'s use of a mobile device at a retail establishment, the article comprising computer-readable instructions for:
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obtaining, via an image acquisition component operatively connected to a mobile device, an image comprising information that identifies a product being offered for sale by a retail establishment; transmitting the image from the mobile device to a purchase server; receiving at the mobile device, in response, product information comprising description and price information for the product; receiving at the mobile device instructions to search for additional product information related to the product; comparing the product information and the additional product information on a display of the mobile device; and updating the product information based on the comparison.
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Specification