SPONSORED SEARCH AUCTION MECHANISM FOR RICH MEDIA ADVERTISING
First Claim
1. A system for selecting a rich advertisement for display to a user, the system comprising:
- an advertisement engine including a first selection module configured to select a list of text advertisements for a text slate based on a query entered by the user and determine an first expected revenue according to a first auction of text advertisements, the advertisement engine including a second selection module configured to select a rich advertisement for a mixed slate based on the query entered by the user, the second selection module determining a second expected revenue of the rich advertisement; and
wherein the advertisement engine determines whether to display the text slate or the mixed slate based on the first expected revenue of the slate of text advertisements and a the second expected revenue of the rich advertisement.
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Accused Products
Abstract
A system for selecting a rich advertisement for display to a user is provided. The system may include an advertisement engine with a first selection module configured to select a list of text advertisements for a text slate based on a query entered by the user and determine a first expected revenue of the text slate according to a first auction of text advertisements. The advertisement engine may also include a second selection module configured to select a rich advertisement for a mixed slate based on the query entered by the user and determine a second expected revenue of the mixed slate. Further, the advertisement engine may determine whether to display the text slate or the mixed slate based on the first expected revenue and the second expected revenue.
100 Citations
20 Claims
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1. A system for selecting a rich advertisement for display to a user, the system comprising:
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an advertisement engine including a first selection module configured to select a list of text advertisements for a text slate based on a query entered by the user and determine an first expected revenue according to a first auction of text advertisements, the advertisement engine including a second selection module configured to select a rich advertisement for a mixed slate based on the query entered by the user, the second selection module determining a second expected revenue of the rich advertisement; and wherein the advertisement engine determines whether to display the text slate or the mixed slate based on the first expected revenue of the slate of text advertisements and a the second expected revenue of the rich advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for selecting a rich advertisement for display to a user, the method comprising:
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selecting a list of text advertisements for a text slate based on a query entered by the user; determining a first expected revenue according to a first auction of text advertisements; selecting a rich advertisement for a mixed slate based on the query entered by the user; determining a second expected revenue of the rich advertisement; and determining whether to display the text slate or the mixed slate based on the first expected revenue and a the second expected revenue of the rich advertisement. - View Dependent Claims (16, 17)
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18. In a computer readable storage medium having stored therein instructions executable by a programmed processor for selecting a rich advertisement for display to a user, the storage medium comprising instructions for:
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selecting a list of text advertisements for a text slate based on a query entered by the user; determining a first expected revenue according to a first auction of text advertisements; selecting a rich advertisement for a mixed slate based on the query entered by the user; determining a second expected revenue of the rich advertisement; and determining whether to display the text slate or the mixed slate based on the first expected revenue and a the second expected revenue of the rich advertisement. - View Dependent Claims (19, 20)
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Specification