×

USE OF PERSONALIZED POINTS OF REFERENCE IN SELECTING ADVERTISEMENTS SHOWN TO USERS

  • US 20120158507A1
  • Filed: 12/17/2010
  • Published: 06/21/2012
  • Est. Priority Date: 12/17/2010
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • receiving, at a server computer over a network, a user search request for content;

    identifying, via the server computer, said content on the network based upon the user search request;

    searching, via the server computer, a user database for a user defined personal point of reference comprising a location of interest to the user that corresponds to a geographic location identified by the user;

    selecting, via the server computer, said personal point of reference;

    communicating a search request to an advertisement database to identify an advertisement that contains ad information that is relevant to the personal point of reference; and

    facilitating serving, via the server computer, said identified advertisement with said content to said user over the network.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×