MOBILE ADVERTISING INCLUDING LOCALIZED ADVERTISER BIDDING

• US 20120158508A1
• Filed: 12/20/2010
• Published: 06/21/2012
• Est. Priority Date: 12/20/2010
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kilroy, Jonathan, Nussel, Dale, Watfa, Allie K., Seth, Anupam
• Application Number:
  US12/973,537
• Publication Number:
  US 20120158508A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Techniques are provided that include targeting a user of a portable electronic device with an interest-based and location-based advertisement, based at least in part on advertiser bidding. Techniques are provided in which a user is indicated as being at a particular location or within a particular geographic area. An advertisement, such as an electronic coupon or discount offer, may be selected for sending to the user based at least in part on advertiser bidding. The advertisement may relate at least in part to a store or business at the particular location or within the particular area.

Claims

1. A method comprising:

using one or more computers, obtaining user location information providing an indication that a first user of a portable electronic device is located at a first location or within a first area;

using one or more computers, obtaining user interest information providing an indication of one or more interests of the first user; and

using one or more computers, based at least in part on the user location information and the user interest information, targeting the first user with a first advertisement, associated with a first advertiser, to be delivered to the portable electronic device while the user is located at the first location or within the first area,

wherein the first advertisement is associated at least in part with a store or business located at least in part at the first location or within the first area; and

wherein the first advertisement is selected based at least in part on advertiser bidding, including advertisement-related bids by each of multiple advertisers including the first advertiser, wherein the bids relate to advertising associated at least in part with stores or businesses located at least in part at the first location or within the first area.

2. The method of claim 1, comprising targeting the first user with the first advertisement, wherein the first advertisement comprises an electronic coupon.

3. The method of claim 1, comprising targeting the first user with the first advertisement, wherein the first advertisement comprises a discount offer relating to a potential offline purchase at the store or the business.

4. The method of claim 1, comprising facilitating sending of the first advertisement to the first user.

5. The method of claim 1, wherein the portable electronic device is a wireless portable electronic device, and comprising facilitating wirelessly sending the first advertisement to the first user.

6. The method of claim 1, comprising sending the first advertisement to the first user while the first user is at the first location or within the first area.

7. The method of claim 1, wherein the user interest information is obtained at least in part based on user profile information.

8. The method of claim 1, wherein the user interest information is obtained at least in part based on user profile information, and wherein the user profile information comprises information relating to past online behavior.

9. The method of claim 1, wherein the user interest information is obtained at least in part based on user profile information, and wherein the user profile information comprises information relating to offline behavior.

10. The method of claim 1, wherein the user interest information is obtained at least in part based on user profile information, and wherein the user profile information comprises online search information.

11. The method of claim 1, comprising targeting the first user with the first advertisement based at least in part on historical purchasing information.

12. The method of claim 1, comprising targeting the first user with the first advertisement, wherein the portable electronic device comprises a cell phone, wireless computer, or wireless computerized device.

13. A system comprising:

one or more server computers coupled to a network; and

one or more databases coupled to the one or more server computers;

wherein the one or more server computers are for;

obtaining user location information providing an indication that a first user of a portable electronic device is located at a first location or within a first area;

obtaining user interest information providing an indication of one or more interests of the first user; and

based at least in part on the user location information and the user interest information, targeting the first user with a first advertisement, associated with a first advertiser, to be delivered to the portable electronic device while the user is located at the first location or within the first area,

wherein the first advertisement is associated at least in part with a store or business located at least in part at the first location or within the first area; and

wherein the first advertisement is selected based at least in part on advertiser bidding, including advertisement-related bids by each of multiple advertisers including the first advertiser, wherein the bids relate to advertising associated at least in part with stores or businesses located at least in part at the first location or within the first area.

14. The system of claim 13, comprising facilitating wirelessly sending the first advertisement to the first user.

15. The system of claim 13, comprising wirelessly sending the first advertisement to the first user.

16. The system of claim 13, wherein at least one of the one or more server computers is coupled to the Internet.

17. The system of claim 13, wherein at least one of the one or more server computers is coupled to the Internet, and wherein the first advertisement is an online advertisement.

18. The system of claim 13, comprising targeting the first user with the first advertisement, wherein the first advertisement comprises an electronic coupon.

19. The system of claim 13, comprising targeting the first user with the first advertisement, wherein the first advertisement comprises a discount offer relating to a potential offline purchase at the store or the business.

20. A computer readable medium or media containing instructions for executing a method comprising:

using one or more computers, obtaining user location information providing an indication that a first user of a wireless portable electronic device is located at a first location or within a first area;

using one or more computers, obtaining user interest information providing an indication of one or more interests of the first user;

using one or more computers, based at least in part on the user location information and the user interest information, targeting the first user with a first advertisement, associated with a first advertiser, to be delivered wirelessly to the wireless portable electronic device while the user is located at the first location or within the first area,

wherein the first advertisement comprises an electronic coupon or a discount offer and is associated at least in part with a store or business located at least in part at the first location or within the first area; and

wherein the first advertisement is selected based at least in part on advertiser bidding, including advertisement-related bids by each of multiple advertisers including the first advertiser, wherein the bids relate to advertising associated at least in part with stores or businesses located at least in part at the first location or within the first area; and

using one or more computers, facilitating sending the first advertisement to the first user while the first user is at the first location or within the first area.