Price Formation in Location-Based Advertising Networks
First Claim
1. A computer-implemented method for providing a location-based advertisement, on behalf of an advertiser, over a communications network, to an electronic communications device, the advertisement having an associated geographic location, the method comprising:
- automatically ascertaining a geographic location of the electronic communications device;
automatically calculating an adjusted price for delivering the advertisement to the electronic communications device, wherein the adjusted price is calculated based at least on;
the ascertained geographic location of the electronic communications device; and
the geographic location associated with the advertisement; and
automatically delivering the advertisement over the communications network to the electronic communications device and causing display of the delivered advertisement by the electronic communications device.
4 Assignments
0 Petitions
Accused Products
Abstract
A method of providing a location-based advertisement is provided. The advertisement is provided to an electronic communications device, over a communications network, on behalf of an advertiser. The method includes calculating an adjusted price to be charged to the advertiser for the advertisement using at least a geographic location associated with the advertisement, a distance of the electronic communications device from the geographic location and optionally a bid price associated with the geographic location. The method also includes delivering the advertisement over the communications network to the electronic communications device. A system for providing such advertisements, as well as a computer-readable storage medium with instructions, in the form of software, to perform the method or implement the system are also provided.
40 Citations
30 Claims
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1. A computer-implemented method for providing a location-based advertisement, on behalf of an advertiser, over a communications network, to an electronic communications device, the advertisement having an associated geographic location, the method comprising:
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automatically ascertaining a geographic location of the electronic communications device; automatically calculating an adjusted price for delivering the advertisement to the electronic communications device, wherein the adjusted price is calculated based at least on; the ascertained geographic location of the electronic communications device; and the geographic location associated with the advertisement; and automatically delivering the advertisement over the communications network to the electronic communications device and causing display of the delivered advertisement by the electronic communications device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computerized system for providing a location-based advertisement, on behalf of an advertiser, over a communications network, to an electronic communications device, the advertisement having an associated geographic location, the system comprising:
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a location determination module configured to automatically ascertain a geographic location of the electronic communications device; a price determination module coupled to the location determination module and configured to automatically calculate an adjusted price for delivering the advertisement to the electronic communications device, wherein the adjusted price is calculated based at least on; the ascertained geographic location of the electronic communications device; and the geographic location associated with the advertisement; and an advertisement sender coupled to the price determination module and configured to automatically deliver the advertisement over the communications network to the electronic communications device and cause display of the delivered advertisement by the electronic communications device. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A computer program product for providing a location-based advertisement, on behalf of an advertiser, over a communications network, to an electronic communications device, the advertisement having an associated geographic location, the computer program product comprising a non-transitory computer-readable medium having computer readable program code thereon, the computer readable program including:
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program code for automatically ascertaining a geographic location of the electronic communications device; program code for automatically calculating an adjusted price for delivering the advertisement to the electronic communications device, wherein the adjusted price is calculated based at least on; the ascertained geographic location of the electronic communications device; and the geographic location associated with the advertisement; and program code for automatically delivering the advertisement over the communications network to the electronic communications device and causing display of the delivered advertisement by the electronic communications device.
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Specification