PROVISION OF CONTEXTUAL ADVERTISING

• US 20120158511A1
• Filed: 12/21/2010
• Published: 06/21/2012
• Est. Priority Date: 12/21/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Lucero, Mike, Gammill, Kevin, Malabuyo, Paolo, Law, Stacey, Heinemann, Charlie
• Application Number:
  US12/975,107
• Publication Number:
  US 20120158511A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8547 involving timestamps for synchronizing content

Abstract

Embodiments related to the provision of advertising in an electronic media environment are disclosed. For example, one embodiment provides, on a computing device including a media player and an advertising layer configured to display advertising information related to media played via the media player, a method of presenting advertising content for media. The method includes receiving an input requesting playback of a media content item, sending a request for the media content item to a media server, receiving the media content item from the media server, and receiving advertising layer information from the media server. The method further comprises associating trigger points in the advertising layer information with the media content item, playing the media content item, and upon reaching a selected trigger point during playback of the media content item, triggering display of a notification to notify the user of available advertising content.

Claims

1. On a computing device comprising a media player and an advertising layer configured to display advertising information related to media played via the media player, a method of presenting advertising content for media, the method comprising:

receiving an input requesting playback of a media content item;

sending a request for the media content item to a media server;

receiving the media content item from the media server;

receiving advertising layer information from the media server;

associating trigger points in the advertising layer information with the media content item;

playing the media content item; and

upon reaching a selected trigger point during playback of the media content item, triggering display of a notification to notify the user of available advertising content.

2. The method of claim 1, wherein triggering display of a notification comprises sending a request to the media server for advertising content information and receiving the advertising content information.

3. The method of claim 2, further comprising displaying the notification, receiving an input interacting with the notification, and in response to the user input, displaying advertising content.

4. The method of claim 3, wherein the notification and the advertising content are displayed on a same display as the media content item.

5. The method of claim 3, wherein one or more of the notification and the advertising content is displayed on a different display than the media content item.

6. The method of claim 5, wherein one or more of the notification and the advertising content is displayed on a mobile device, and wherein the media content item is displayed on a television.

7. The method of claim 5, wherein the advertising content comprises a shopping interface configured to allow a user to purchase an item corresponding to an object displayed during playback of the media content item.

8. The method of claim 2, wherein sending the request for advertising content information comprises sending intra-media metadata related to an object in the media content item.

9. The method of claim 8, wherein the media content item is a video content item, and wherein the object in the media content item comprises a consumer item displayed in the video content item.

10. The method of claim 2, further comprising displaying the notification for a predetermined period of time, and if no user interaction with the notification is received during the predetermined period of time, then ceasing display of the notification.

11. The method of claim 1, wherein the selected trigger point is a first trigger point, wherein the notification is a first notification, and wherein the available advertising content is related to an intra-media object present in the media content item at the first trigger point, and further comprising:

upon reaching a second trigger point, triggering display of a second notification related to an intra-media object present in the media content item at the second trigger point.

12. A computer-readable storage medium comprising instructions stored thereon that are executable by a computing device to perform a method of presenting advertising content via an advertising layer for a media player, the method comprising:

receiving an input requesting playback of a media content item;

sending a request for the media content item to a media server;

receiving the media content item from the media server;

receiving advertising layer information from the media server;

associating trigger points in the advertising layer information with the media content item;

rendering and playing the media content item; and

upon reaching a selected trigger point during playback of the media content item,

sending a request to the media server for advertising content information associated with the selected trigger point, the request comprising contextual metadata;

receiving the advertising content information; and

displaying a notification configured to notify a user of available advertising content, the notification comprising a portion of the advertising content information.

13. The computer-readable storage medium of claim 12, wherein the contextual metadata comprises metadata regarding an intra-media object in the media content item.

14. The computer-readable storage medium of claim 12, wherein the method further comprises receiving a user input interacting with the notification, and in response to the user input, displaying advertising content.

15. The computer-readable storage medium of claim 14, wherein displaying advertising content comprises displaying a shopping interface configured to allow a user to purchase an item corresponding to an object displayed during playback of the media content item

16. A media server system configured to provide media content and advertising layer information to client devices, the media server comprising:

a logic subsystem; and

a data-holding subsystem comprising instructions stored thereon that are executable by the logic subsystem to

receive from a client device a request for a media content item;

send the media content item to the client device;

send advertising layer information to the client device, the advertising layer information comprising one or more trigger points each corresponding to an intra-media object in the media content item;

receive a request from the client device for advertising content information corresponding to a selected trigger point in the advertising layer information, the request comprising metadata related to a selected intra-media object;

select advertising content based upon the metadata related to the selected intra-media object; and

send the advertising content.

17. The media server system of claim 16, wherein the instructions are executable to send the advertising content to the client device.

18. The media server system of claim 16, wherein the client device is a first client device, and wherein the instructions are executable to send the advertising content to a second client device associated with a current user of the first client device.

19. The media server system of claim 16 wherein the instructions are executable to send different advertising content information to a third client device associated with another current user of the first client device in a multiple user session.

20. The media server system of claim 16, wherein the instructions are executable to select the advertising content based also upon one or more of an identity of a currently active user, a current time, a current date, and a bid received for a selected keyword corresponding to the metadata related to the selected intra-media object.