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PROVISION OF CONTEXTUAL ADVERTISING

  • US 20120158511A1
  • Filed: 12/21/2010
  • Published: 06/21/2012
  • Est. Priority Date: 12/21/2010
  • Status: Abandoned Application
First Claim
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1. On a computing device comprising a media player and an advertising layer configured to display advertising information related to media played via the media player, a method of presenting advertising content for media, the method comprising:

  • receiving an input requesting playback of a media content item;

    sending a request for the media content item to a media server;

    receiving the media content item from the media server;

    receiving advertising layer information from the media server;

    associating trigger points in the advertising layer information with the media content item;

    playing the media content item; and

    upon reaching a selected trigger point during playback of the media content item, triggering display of a notification to notify the user of available advertising content.

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