DYNAMIC ADVERTISEMENT SERVING BASED ON AN AVATAR

• US 20120158515A1
• Filed: 12/21/2010
• Published: 06/21/2012
• Est. Priority Date: 12/21/2010
• Status: Abandoned Application

• Current Assignee: Yahoo Holdings, Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: K., Malati
• Application Number:
  US12/973,937
• Publication Number:
  US 20120158515A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Digital advertisements are provided based on avatar changes includes the step of displaying an avatar. The method also includes the step of receiving a change to a characteristic associated with the avatar. Further, the method includes the step of selecting an advertisement based on the characteristic change in relation to metadata associated with the advertisement. Furthermore, the method includes the step of displaying the selected advertisement.

Claims

1. A method for providing digital advertisements based on avatar changes, comprising:

displaying an avatar;

receiving a change to a characteristic associated with the avatar;

selecting an advertisement based on the characteristic change in relation to metadata associated with the advertisement; and

displaying the selected advertisement.

2. The method of claim 1, wherein the avatar is associated with a user of a social network, with a profile of a user, or with a player of a video game.

3. The method of claim 1, wherein the characteristics change comprises a change to a visual appearance of the avatar.

4. The method of claim 3, wherein selecting the advertisement comprises selecting the advertisement by matching a description of the characteristic change to a description of the advertisement.

5. The method of claim 1, wherein receiving the change comprises receiving a plurality of changes to a corresponding plurality of characteristics associated with the avatar.

6. A computer-implemented method for providing digital advertisements based on avatar changes, comprising:

receiving an avatar;

performing an image analysis on the avatar to determine characteristics associated with the avatar;

selecting an advertisement based on at least one characteristic in relation to metadata associated with the advertisement; and

displaying the selected advertisement.

7. The method of claim 6, wherein performing the image analysis comprises performing the image analysis on the avatar to determine appearance characteristics associated with the avatar.

8. The method of claim 6, wherein selecting the advertisement comprises selecting the advertisement by matching a description of the characteristic change to a description of the advertisement.

9. A computer program product stored on a non-transitory computer-readable medium that when executed by a processor, performs a method for providing online advertisements based on avatar changes, comprising:

displaying an avatar;

receiving a change to a characteristic associated with the avatar;

selecting an advertisement based on the characteristic change in relation to metadata associated with the advertisement; and

displaying the selected advertisement.

10. The computer program product of claim 9, wherein the avatar is associated with a user of a social network, with a profile of a user, or with a player of a video game.

11. The computer program product of claim 9, wherein the characteristics change comprises a change to a visual appearance of the avatar.

12. The computer program product of claim 11, wherein selecting the advertisement comprises selecting the advertisement by matching a description of the characteristic change to a description of the advertisement.

13. The computer program product of claim 9, wherein receiving the change comprises receiving a plurality of changes to a corresponding plurality of characteristics associated with the avatar.

14. A system to provide digital advertisements based on avatar changes, comprising:

an interface to receive a change to a characteristic associated with an avatar from a client that manages the avatar;

an advertisement selector engine, communicatively coupled to the interface, the advertisement selection engine to select an advertisement based on a change to a characteristic in relation to metadata associated with the advertisement,

wherein the interface sends the selected advertisement to the client for display.

15. The system of claim 14, wherein the avatar is associated with a user of a social network, with a profile of a user, or with a player of a video game.

16. The system of claim 14, wherein the characteristics change comprises a change to a visual appearance of the avatar.

17. The system of claim 16, wherein the advertisement selection engine selects the advertisement by matching a description of the characteristic change to a description of the advertisement.

18. The system of claim 14, wherein the interface receives a plurality of changes to a corresponding plurality of characteristics associated with the avatar.

19. The system of claim 14, wherein the interface displays the advertisement as the characteristic change is being selected.

20. The system of claim 15, further comprising:

an image analyzer, communicatively coupled to the advertisement selector engine, to perform an image analysis on the avatar to determine characteristics of the avatar.