CONTEXT AWARE ADVERTISEMENT DELIVERY
First Claim
1. A method comprising:
- collecting sensor data indicating a motion level of a mobile platform;
displaying an advertisement on the mobile platform; and
determining a rate charged for the advertisement based on the motion level of the mobile platform.
1 Assignment
0 Petitions
Accused Products
Abstract
Sensor data indicating the motion level of a mobile platform is used to determine a rate, or cost-per-impression (CPM), to be charged for an advertisement displayed on the mobile platform. Additional data may be used to determine an attention level of a user of the mobile platform, which is used to determine the rate of the advertisement. The determination of the rate for the advertisement maybe determined by the mobile platform and transmitted to a server. Alternatively, a server may determine the rate for the advertisement based on sensor data received from the mobile platform. Additionally, the amount of information or text in an advertisement may be adjusted based on the motion level or attention level of the mobile platform.
18 Citations
44 Claims
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1. A method comprising:
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collecting sensor data indicating a motion level of a mobile platform; displaying an advertisement on the mobile platform; and determining a rate charged for the advertisement based on the motion level of the mobile platform. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A mobile platform comprising:
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a plurality of motion sensors; a wireless transceiver; a processor connected to the plurality of motion sensors and the wireless transceiver; memory connected to the processor; a display connected to the memory; and software held in the memory and run in the processor to cause the processor to collect sensor data from the plurality of motion sensors, to display an advertisement on the display, to determine a rate to charge for the advertisement based on the sensor data, and to transmit the rate to a server with the wireless transceiver. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A server comprising:
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an external interface; a processor connected to the external interface; memory connected to the processor; and software held in the memory and run in the processor to cause the processor to store in the memory sensor data received from a mobile platform by the external interface, the sensor data indicating a motion level of the mobile platform, and to determine a rate charged for an advertisement displayed by the mobile platform based on the sensor data. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37)
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38. A system comprising:
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means for determining a motion level of a mobile platform; means for displaying an advertisement on the mobile platform; and means for determining a rate charged for the advertisement based on the motion level of the mobile platform. - View Dependent Claims (39, 40, 41)
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42. A computer-readable medium including program code stored thereon, comprising:
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program code to store sensor data indicating a motion level of a mobile platform; and program code to determine a rate charged for an advertisement displayed by the mobile platform based on the sensor data. - View Dependent Claims (43, 44)
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Specification