SOCIAL NETWORK POWERED SEARCH ENHANCEMENTS

• US 20120158720A1
• Filed: 02/29/2012
• Published: 06/21/2012
• Est. Priority Date: 04/29/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Korn, David S., Wong, Sandy, Vlcek, Kimberly M., Luan, Qing, Mu, Wei, Mendoza, Juan Bouvet
• Application Number:
  US13/407,947
• Publication Number:
  US 20120158720A1
• Time in Patent Office: Days
• US Class Current: 707/732
• CPC Class Codes: G06F 16/90335 Query processing
• CPC Class Codes: G06F 16/9038 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Embodiments of the present invention enhance the search experience of a user by looking at the search history of one or more friends to provide search enhancements to the user. The search enhancements may also be based on information within a user'"'"'s online social network. Search enhancements based on the user'"'"'s online social network include identifying people within the user'"'"'s social network that may have information relevant to a query, posts within the social network that are relevant to the query, and feed items. Examples of search enhancements include an annotation or graphic adjacent to a search result indicating the search result has been visited by one of the user'"'"'s friends. In another aspect, alternative queries from the friends'"'"' search history may be suggested to the user during the search session.

Claims

1. One or more computer-storage media having computer-executable instructions embodied thereon for performing a method of providing a social-pane search enhancement that displays information from a social network, the method comprising:

receiving a search query from a user;

determining that the user is associated with a social network;

generating a relevant friend list comprising friends within the user'"'"'s social network that have social-network profile information that is responsive to the search query;

calculating friend-responsiveness ranks for the friends that indicate a responsiveness to the search query;

outputting for display on a search results page a threshold amount of the friends selected based on the friend-responsiveness ranks;

generating a relevant post list that comprising posts that are responsive to the search query and are associated with friends from the user'"'"'s social network;

calculating post-responsiveness ranks for the posts that indicate a responsiveness to the search query;

outputting for display on the search results page a threshold amount of the posts selected based on the post-responsiveness ranks; and

outputting for display on the search results page search results that are responsive to the search query.

2. The one or more computer-storage media of claim 1, wherein the method further comprises:

generating a relevant feed list comprising items in the user'"'"'s social network feed without considering whether the items are responsive to the search query;

calculating interaction ranks for the items that indicate a likelihood that the user will interact with an individual item; and

outputting for display on the search results page a threshold amount of the items selected based on the interaction ranks.

3. The one or more computer-storage media of claim 2, wherein an interaction rank for an individual feed item increases when the individual feed item is associated with a trending topic.

4. The one or more computer-storage media of claim 1, wherein the post-responsiveness rank is increased when an individual post is seeking information.

5. The one or more computer-storage media of claim 1, wherein the relevant friend list is generated by obtaining a list of friends from the user'"'"'s social network and then evaluating information from the social network and from a search history to identify commonalities between the information and the search query.

6. The one or more computer-storage media of claim 1, wherein the method further comprises outputting for display an ask friends interface that receives a comment that is communicated to the user'"'"'s social network.

7. The one or more computer-storage media of claim 7, wherein the search query is automatically added to the ask friends interface as a starting point for the comment.

8. A method of providing, on a search results page, search enhancements that are based on a user'"'"'s social network, the method comprising;

receiving a search query from a user;

accessing the user'"'"'s social network;

outputting for display search results that are responsive to the search query; and

outputting for display a first search enhancement that comprises identification information for a friend within the user'"'"'s social network that is selected because entities within the friend'"'"'s social network profile are responsive to the search query.

9. The method of claim 8, wherein the user'"'"'s social networks comprise multiple social networking websites.

10. The method of claim 8, wherein the friend is selected because of an activity within the social network that is related to the search query.

11. The method of claim 10, wherein the entity is one or more of where a friend lives, where a friend attended college, and information posted by the friend.

12. The method of claim 8, wherein the friend is selected because of a search within the friend'"'"'s search history that is related to the search query.

13. The method of claim 8, wherein the method further comprises outputting for display a second search enhancement comprising a post from the user'"'"'s social network.

14. The method of claim 13, wherein the post is selected because the post is seeking information related to the search query.

15. The method of claim 13, wherein the method further comprises outputting for display an interface through which the user can add a comment to the post and communicating the comment to the user'"'"'s social network.

16. The method of claim 8, wherein the method further comprises outputting for display a third search enhancement comprising items from a feed within the user'"'"'s social network that are selected without consideration of the search query and by calculating a probability that the user will interact with a feed item using past search activity and past social network activity.

17. One or more computer-storage media having computer-executable instructions embodied thereon for performing a method of including information in a social network feed that was generated on a search results page, the method comprising:

receiving, from a search engine, a search result comment that is associated with a social network user identification, the search result comment including text;

generating a post that comprises the text for a social network feed associated with the social network user identification; and

including the post in a feed for a user associated with the social network user identification.

18. The one or more computer-storage media of claim 17, wherein the post includes a link to a search results page on which search results related to the search comment were generated.

19. The one or more computer-storage media of claim 17, wherein the method further comprises receiving a comment on the post from an additional user of the social network, including the comment in the feed for the user, and communicating the comment to the search engine.

20. The one or more computer-storage media of claim 17, wherein the method further comprises receiving, from the search engine, a comment on a post that originates in the social network and including the comment in a comment thread for the post.