METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION

• US 20120158954A1
• Filed: 09/21/2011
• Published: 06/21/2012
• Est. Priority Date: 09/22/2010
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Heffernan, Ronan, Paparo, Ari, Splaine, Steven John, Geraghty, Kevin, Kalus, Mark, Mazumdar, Mainak
• Granted Patent: US 8,713,168 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 21/6245 Protecting personal data, e.g. for financial or medical purposes
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/1097 for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Example methods and apparatus to determine media impressions using distributed demographic information are disclosed. A disclosed example method to monitor media content exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, the intermediary to transmit an indication of the second request to an entity of the second internet domain, and logging an impression of the media.

Claims

1. A method to monitor media exposure, the method comprising:

receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer;

sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer; and

logging an impression of the media.

2. A method as defined in claim 1, wherein the second request includes a cookie associated with the second internet domain.

3. A method as defined in claim 1, further comprising receiving a notification from the intermediary indicative of whether the client computer transmitted a cookie to the intermediary.

4. A method as defined in claim 1, wherein the intermediary is to transmit an indication of the second request to an entity of the second internet domain.

5. A method as defined in claim 4, wherein the indication of the second request includes an identification of the cookie

6. A method as defined in claim 4, wherein the indication of the second request includes an advertising campaign identifier.

7. A method as defined in claim 4, wherein the intermediary is to transmit to the entity an indication of a third request indicative of access to the media by a second client, wherein the indication of the third request is transmitted with the indication of the second request.

8. A method as defined in claim 1, wherein the intermediary is to send a second response to the client computer, the second response to instruct the client computer to send a third request to a second intermediary associated with a second sub-domain of a third internet domain, the third request to be indicative of the access to the media at the client computer.

9. A method as defined in claim 8, wherein the intermediary is to send the second response in response to determining that the second request does not include a cookie associated with the second internet domain.

10. A method as defined in claim 1, wherein the response includes an identification of a cookie associated with the first internet domain.

11. A method as defined in claim 1, further comprising:

instructing the intermediary to receive the second request associated with the sub-domain of the second internet domain;

instructing the intermediary to extract a cookie and an identifier associated with the media from the second request; and

instructing the intermediary to transmit the cookie and the identifier to the entity.

12. A system to monitor media exposure, the system comprising:

an impression monitor of a first internet domain to;

receive a first request from a client computer, the first request indicative of access to the media at the client computer,

send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, and

log an impression of the media; and

the intermediary to transmit an indication of the second request to an entity of the second internet domain.

13. A system as defined in claim 12, wherein the second request includes a cookie associated with the second internet domain.

14. A system as defined in claim 13, wherein the indication of the second request includes an identification of the cookie.

15. A system as defined in claim 12, wherein the impression monitor is to receive a notification from the intermediary indicative of whether the client computer transmitted a cookie to the intermediary.

16. A system as defined in claim 12, wherein the intermediary is to transmit, with the indication of the second request, an indication of a third request indicative of a second access to the media.

17. A system as defined in claim 16, wherein the second access to the media is associated with a second client.

18-22. -22. (canceled)

23. A tangible computer readable medium storing instructions that, when executed, cause a machine to at least:

receive, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer;

send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer; and

log an impression of the media.

24. A computer readable medium as defined in claim 23, wherein the second request includes a cookie associated with the second internet domain.

25. A computer readable medium as defined in claim 23, wherein the instructions further cause the machine to receive a notification from the intermediary indicative of whether the client computer transmitted a cookie to the intermediary.

26-34. -34. (canceled)