SYSTEM FOR CREATING ANCHORS FOR MEDIA CONTENT

• US 20120159329A1
• Filed: 12/16/2010
• Published: 06/21/2012
• Est. Priority Date: 12/16/2010
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Chow, Jyh-Herng, Ye, Jerry, Teo, Choon Hui
• Application Number:
  US12/970,519
• Publication Number:
  US 20120159329A1
• Time in Patent Office: Days
• US Class Current: 715/716
• CPC Class Codes: G11B 27/329 on a disc [VTOC]

Abstract

Disclosed is a method and system for providing intuitive and efficient representations of positions of interest to a user within encoded media. Various embodiments of the present disclosure provide a heatmap representation that indicates the interestingness of content at different locations within the media. These locations of interest are presented to a user to allow quick jumps to the interesting parts of the content.

Claims

1. A method, comprising:

collecting, via a computing device, data representing user activity related to a media item;

calculating, via the computing device, quantitative measurements for the media item based upon the user activity;

identifying, via the computing device, a location within the media item that is a high user interest point based on the quantitative measurements, said high user interest point corresponding to a segment of the media item having the highest popularity;

annotating, via the computing device, the media item with an anchor at said location that provides an indication that the identified location corresponds to said high user interest point within the media item and that enables the user to begin rendering the media item from the anchor; and

communicating, via a computing device, said annotated media item to a user for rendering.

2. The method of claim 1, further comprising:

analyzing, via the computing device, metadata of the media item to determine content attributes of the media item.

3. The method of claim 2, wherein said annotating further comprising basing the anchor annotation upon the metadata of the media item.

4. The method of claim 1, wherein said collecting occurs of a predetermined time period.

5. The method of claim 1, wherein, upon the user interacting with the anchor, a screenshot of content of the media item at the location is visibly displayed.

6. The method of claim 1, wherein the user activity data is based upon activity by a universe of users.

7. The method of claim 1, wherein the user activity data is based upon activity by the user, wherein said anchor is a personalized anchor that is specific to said user.

8. The method of claim 1, wherein said quantitative measurements are stored as a log file in a log database, wherein said quantitative measurements are computed for each segment of the media item.

9. The method of claim 1, further comprising:

updating the anchor based upon real-time collection of the user activity, wherein said user activity corresponds to user rendering of the media item.

10. The method of claim 1, wherein said anchor is a plurality of anchors corresponding to a number of high interest points within the media item, wherein the number of high interest points is contingent upon a predetermined threshold.

11. A computer-readable storage medium tangibly encoded with computer executable instructions, that when executed by a computing device, perform a method comprising:

collecting data representing user activity related to a media item;

calculating quantitative measurements for the media item based upon the user activity;

identifying a location within the media item that is a high user interest point based on the quantitative measurements, said high user interest point corresponding to a segment of the media item having the highest popularity;

annotating the media item with an anchor at said location that provides an indication that the identified location corresponds to said high user interest point within the media item and that enables the user to begin rendering the media item from the anchor; and

communicating said annotated media item to a user for rendering.

12. The computer-readable storage medium of claim 11, further comprising:

analyzing, via the computing device, metadata of the media item to determine content attributes of the media item, wherein said annotating further comprises basing the anchor annotation upon the metadata of the media item.

13. The computer-readable storage medium of claim 11, wherein said collecting occurs of a predetermined time period.

14. The computer-readable storage medium of claim 11, wherein said quantitative measurements are stored as a log file in a log database, wherein said quantitative measurements are computed for each segment of the media item.

15. The computer-readable storage medium of claim 11, further comprising:

updating the anchor based upon real-time collection of the user activity, wherein said user activity corresponds to user rendering of the media item.

16. The computer-readable storage medium of claim 11, wherein said anchor is a plurality of anchors corresponding to a number of high interest points within the media item, wherein the number of high interest points is contingent upon a predetermined threshold

17. A system of an anchor module, comprising:

a plurality of processors;

a media module, implemented by at least one of the plurality of processors, configured to retrieve and render a media item;

a user behavior analyzer, implemented by at least one of the plurality of processors, configured to collect user activity related a media item being rendered, wherein the user behavior analyzer computes quantitative measurements for each segment of the media item, said measurements are based upon the user activity related to the rendered media item;

the user behavior analyzer further configured to analyze the quantitative measurements to determine a location within the media item, said location being a high interest point of the media item;

an anchor generator, implemented by at least one of the plurality of processors, configured to generate an anchor based upon said location that provides an indication that the location corresponds to the highest popularity segment within the media item; and

the anchor generator further configured to annotate the media item with the anchor at said location, said anchor enables a user to begin rendering the media item from the anchor.

18. The system of claim 17, further comprising:

a content analyzer, implemented by at least one of the plurality of processors, configured for analyzing metadata of the media item to determine attributes of the media item, wherein said attributes of the media item correspond to content of the media item.

19. The system of claim 18, wherein the anchor generator is further configured to generate said anchor based upon the quantitative measurements computed by the user behavior analyzer and the metadata of the media item analyzed by the content analyzer.

20. The system of claim 19, wherein the anchor module is configured to communicate said annotated media item to the user for rendering over a network.