TARGETED ADVERTISING BASED ON USER AUTHENTICATION, DEMOGRAPHICS AND USER SELECTION
First Claim
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1. A method of delivering a time shifted video program, the method comprising:
- obtaining an individualized advertisement preference for a viewer of the time shifted video program;
selecting an advertisement from among a plurality of available advertisements based on the individualized advertisement preference;
inserting the selected advertisement into the time shifted video program; and
delivering the time shifted video program including the selected advertisement to the viewer.
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Abstract
Methods of delivering a time shifted video program include obtaining an individualized advertisement preference for a viewer of the time shifted video program, selecting an advertisement from among a plurality of available advertisements based on the individualized advertisement preference, inserting the selected advertisement into the time shifted video program, and delivering the time shifted video program including the selected advertisement to the viewer. Related systems are also disclosed.
32 Citations
20 Claims
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1. A method of delivering a time shifted video program, the method comprising:
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obtaining an individualized advertisement preference for a viewer of the time shifted video program; selecting an advertisement from among a plurality of available advertisements based on the individualized advertisement preference; inserting the selected advertisement into the time shifted video program; and delivering the time shifted video program including the selected advertisement to the viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for delivering a time shifted video program, the system comprising:
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an advertisement management server configured to obtain an individualized advertisement preference for a viewer of the time shifted video program, and configured to select an advertisement from among a plurality of available advertisements based on the individualized advertisement preference; and a video distribution system that is configured to receive the selected advertisement from the advertisement decision server and to insert the selected advertisement into the time shifted video program, and that is configured to deliver the time shifted video program including the selected advertisement to the viewer at a time specified by the viewer. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification