Determining a demographic characteristic based on computational user-health testing of a user interaction with advertiser-specified content

• US 20120164613A1
• Filed: 12/09/2011
• Published: 06/28/2012
• Est. Priority Date: 11/07/2007
• Status: Abandoned Application

• Current Assignee: Gearbox LLC (Intellectual Ventures LLC)
• Original Assignee: Gearbox LLC (Intellectual Ventures LLC)
• Inventors: Jung, Edward K. Y., Leuthardt, Eric C., Levien, Royce A., Lord, Robert W., Malamud, Mark A.
• Application Number:
  US13/374,082
• Publication Number:
  US 20120164613A1
• Time in Patent Office: Days
• US Class Current: 434/236
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G16H 40/63 for local operation

Abstract

Methods, apparatuses, computer program products, devices and systems are described that carry out specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

Claims

1-84. -84. (canceled)

85. A system comprising:

circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection;

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set; and

circuitry for selecting at least one user-health test function in response to the at least one user-health test function set.

86. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

detecting user input data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection.

87. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting passive user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection.

88. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user reaction time data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection.

89. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user speech or voice data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection.

90. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user hearing data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection.

91. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user body movement, pupil movement, or eye movement data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection.

92. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user face movement data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection.

93. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user keystroke data relating to an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection.

94. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user pointing device manipulation data relating to an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection.

95. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user data from the interaction between the user and at least one device-implemented game whose primary function is different from symptom detection.

96. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user data from an interaction between a user and at least one device-implemented communications application whose primary function is different from symptom detection.

97. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user data relating to an interaction between a user and at least one device-implemented productivity application whose primary function is different from symptom detection.

98. The system of claim 85 wherein the circuitry for detecting user data from an interaction between a user and at least one device-implemented application whose primary function is different from symptom detection comprises:

circuitry for detecting user data relating to an interaction between a user and at least one device-implemented security application whose primary function is different from symptom detection.

99. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one mental status test function set.

100. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one cranial nerve test function set.

101. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one cerebellum test function set.

102. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one alertness or attention test function set.

103. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one visual field test function set.

104. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one neglect or construction test function set.

105. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one memory test function set.

106. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one speech or voice test function set.

107. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one body movement, eye movement, or pupil movement test function set.

108. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one face pattern test function set.

109. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one calculation test function set.

110. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one task sequencing test function set.

111. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one hearing test function set.

112. The system of claim 85 wherein the circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one user-health test function set comprises:

circuitry for mapping the user data from the interaction between the user and the at least one device-implemented application whose primary function is different from symptom detection to at least one motor skill test function set.

113. The system of claim 85 wherein the circuitry for selecting at least one user-health test function in response to the at least one user-health test function set comprises:

circuitry for selecting a naming test function in response to the at least one user-health test function set.

114. The system of claim 85 wherein the circuitry for selecting at least one user-health test function in response to the at least one user-health test function set comprises:

circuitry for selecting a short-term memory test function in response to the at least one user-health test function set.

115. The system of claim 85 wherein the circuitry for selecting at least one user-health test function in response to the at least one user-health test function set comprises:

circuitry for selecting a perseveration test function in response to the at least one user-health test function set.

116. The system of claim 85 wherein the circuitry for selecting at least one user-health test function in response to the at least one user-health test function set comprises:

circuitry for selecting the at least one user-health test function based on at least one best-fit analysis of the user data, in response to the at least one user-health test function set.

117. The system of claim 85 wherein the circuitry for selecting at least one user-health test function in response to the at least one user-health test function set comprises:

circuitry for selecting the at least one user-health test function based on one or more user-defined criteria, in response to the at least one user-health test function set.

118. A system comprising:

circuitry for accepting an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing; and

circuitry for polling an entity to obtain an indication of interest in the output of the at least one user-health test function.

119-154. -154. (canceled)

155. A system comprising:

a server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing; and

a polling system.

156. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a mental status test module.

157. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a cranial nerve function test module.

158. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a cerebellum function test module.

159. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of an alertness or attention test module.

160. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a memory test module.

161. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a speech test module.

162. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a calculation test module.

163. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a neglect or construction test module.

164. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a task sequencing test module.

165. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a cranial nerve function test module.

166. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a visual field test module.

167. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a pupillary reflex or eye movement test module.

168. The system of claim 155 wherein the server configured to accept an output of at least one user-health test function, the output at least partly based on an interaction between a user and at least one device-implemented application having an apparent function that is unrelated to user-health testing comprises:

a server configured to accept an output of a face pattern test module.

169-199. -199. (canceled)