FRAMEWORK THAT FACILITATES THIRD PARTY INTEGRATION OF APPLICATIONS INTO A SEARCH ENGINE

• US 20120166276A1
• Filed: 12/28/2010
• Published: 06/28/2012
• Est. Priority Date: 12/28/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Chitnis, Pushkar Vijay, Hutchful, David Kojo, Kulkarni, Chinmay Eishan
• Application Number:
  US12/979,357
• Publication Number:
  US 20120166276A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Described herein are technologies pertaining to executing a third-party application under the umbrella of a general purpose search engine. A software development kit is provided to a developer, and the developer uses the software development kit to develop an application that executes in a browser in a graphical user interface corresponding to a search engine. An end user provides a query to the search engine, and based at least in part upon the query the application generated by the third party developer is presented to the user. The application presented to the user potentially assists the user in search visualization and task completion.

Claims

1. A method comprising:

receiving an indication that a user wishes to access a search engine;

responsive to receiving the indication, providing the user with a first graphical user interface that facilitates access to the search engine;

receiving, by way of the first graphical user interface, a query from the user;

executing a search over a plurality of documents based at least in part upon the query;

determining search results to provide to the user based at least in part upon the executing of the search over the plurality of documents;

locating an application generated by an entity other than the search engine based at least in part upon at least one of the query, a query previously issued by the user, or the search results; and

subsequent to locating the application and determining the search results, providing the user with a second graphical user interface corresponding to the search engine, wherein the second graphical user interface comprises graphical indicia corresponding to the search results and a selectable link corresponding to the application, wherein user selection of the selectable link causes the application to be displayed to the user in a third graphical user interface that corresponds to the search engine.

2. The method of claim 1, further comprising displaying an advertisement on the third graphical user interface together with the application.

3. The method of claim 2, further comprising:

causing revenue generated from displaying the advertisement on the third graphical user interface to be shared between the search engine and the entity other than the search engine.

4. The method of claim 1, wherein the application is a search vertical that is configured to search over a particular set of documents.

5. The method of claim 1, further comprising:

subsequent to locating the application and prior to receiving a selection of the selectable link from the user, automatically causing data that is utilized by the application to be transmitted to a personal computing device of the user.

6. The method of claim 1, wherein the application is located based at least in part upon a signature assigned to the application.

7. The method of claim 6, wherein the signature comprises features that are based upon at least one keyword that is included in the query or a geographic location of the user.

8. The method of claim 6, wherein the signature comprises features that are based upon at least one keyword that is included in title pages of the search results.

9. The method of claim 1, wherein the application is located based at least in part upon user reviews assigned to the application.

10. The method of claim 1, wherein the application is located based at least in part upon a click-through rate corresponding to the application.

11. The method of claim 1, wherein the application is configured to access data available by way of an intranet, and wherein a search undertaken by way of the application causes data available by way of the intranet to be presented to the user in the third graphical user interface.

12. A system comprising a plurality of computer-executable components, the plurality of components comprising:

a receiver component that receives input from a user; and

a search engine that presents an application to the user responsive to the user input, wherein the application is displayed in a graphical user interface of the search engine as being part of the search engine, wherein the application is submitted to the search engine by an entity that is other than the search engine.

13. The system of claim 12, wherein the application is a search application that is configured to search over a set of documents unavailable in an index utilized by the search engine to perform a search.

14. The system of claim 12, wherein the user input is a query, wherein the search engine locates search results based at least in part upon the query, and wherein the search engine causes a selectable link corresponding to the application to be displayed together with the search results.

15. The system of claim 14, wherein the search engine locates the application for presentment to the user based at least in part upon at least one of the query or the search results.

16. The system of claim 14, further comprising a support component that automatically updates a browser employed by the user with data that supports execution of the application in the browser of the user.

17. The system of claim 14, wherein the search engine locates the application for presentment to the user based at least in part upon a click-through-rate corresponding to the application when presented to users of the search engine.

18. The system of claim 12, wherein the application is an interactive application.

19. The system of claim 12, wherein the search engine displays an advertisement on the graphical user interface of the search engine together with the application.

20. A non-transitory computer-readable medium comprising instructions that, when executed by a processor, cause the processor to perform acts comprising:

receiving a query from a user;

locating a plurality of search results based at least in part upon the query;

based at least in part upon the query and the search results, locating an application developed by a third party;

automatically causing data that supports execution of the application in a browser executing on a client computing device of a user to be transmitted to the client computing device of the user;

displaying the search results and a selectable link corresponding to the application on a graphical user interface of the search engine;

receiving from the user a selection of the selectable link;

causing the application to be displayed on the graphical user interface of the search engine;

receiving user input with respect to the application; and

causing the application to display output on the graphical user interface of the search engine.