MOBILE DEVICE THAT PRESENTS INTERACTIVE MEDIA AND PROCESSES USER RESPONSE

• US 20120166312A1
• Filed: 02/23/2012
• Published: 06/28/2012
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: Qualtrics LLC (SAP SE)
• Original Assignee: Mobile Tip LLC
• Inventors: Rao, Bindu Rama
• Granted Patent: US 8,532,713 B2
• Time in Patent Office: Days
• US Class Current: 705/26.61
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 50/16 Real estate
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

An electronic infrastructure comprising a plurality of client mobile devices, a distribution server and a media creator computer, wherein the client mobile devices present interactive media upon user request. The plurality of client mobile devices support dynamic screen display and, contain a plurality of soft keys. The distribution server supports delivery of interactive media to the client mobile devices. The media creator is a personal computer that generates interactive media and sends them to the distribution server for distribution. The electronic infrastructure is used to provide innovative group communication solutions for real-estate vendors and their customers. Vendors send real estate related information via the distribution server and the downloadable client components in the client mobile devices interactively send the user responses back to them via the distribution server.

Claims

1. A downloadable real estate service client component for displaying real estate information to a mobile user on a mobile device, the downloadable real estate service client component comprising:

an interactive media display module that displays an interactive media comprising real estate property listing, wherein the interactive media comprises a plurality of real estate items;

a display screen control module that facilitates display of each of the plurality of real estate items, one item at a time;

the display screen control module facilitating navigation from one real estate item to another and to specific ones of the plurality of real estate items;

the interactive media display module, that for each of the plurality of real estate items, displays an available digital image, an available video, textual content available and audio content available; and

the interactive media display module soliciting user inputs for each of the plurality of real estate items, accepting user responses to solicited inputs, and processing them.

2. The downloadable real estate service mobile client component of claim 1 wherein the user inputs solicited comprise one or more of a prompt to indicate interest in a displayed real estate item, a prompt to indicate interest in making an appointment to visit the real estate property associated with a displayed real estate item, a prompt to indicate interest on similar real estate properties, a prompt to indicate interest in that geographical region, a prompt to indicate interest in seeking pricing information and financial and a prompt that provides a user with an opportunity to interact with a seller of the associated house or an agent.

3. The downloadable real estate service mobile client component of claim 1 further comprising:

a user input collection module that collects user interest information provided by a user in response to solicitation for each of the plurality of real estate items;

the user input collection module processes the user interest information to determine a need to provide supplementary information;

the user input collection module communicates the user interest information to a server as needed; and

the interactive media display module retrieves and displays any supplementary information as needed.

4. The downloadable real estate service mobile client component of claim 1 further comprising:

the interactive media display module displays a purchase price for each of the plurality of real estate items.

5. The downloadable real estate service mobile client component of claim 1 further comprising:

a forwarding module that collects from a user phone numbers or emails of one or more recipients and forwards the interactive media or a subset thereof to the one or more recipients.

6. The downloadable real estate service mobile client component of claim 3 further comprising:

the user input collection module soliciting information on the style of house the user is interested in, a location that the user is interested in and features of a house that the user is interested in; and

the user input collection module communicating such user interest information to a remote server to receive or retrieve additional interactive media comprising properties for sale that correspond to the user interest information.

7. A downloadable mobile client in a mobile device, the downloadable mobile client comprising:

an interactive media display module that displays an interactive media, optionally in a scrollable window, wherein the interactive media comprises a plurality of items;

a display control module that facilitates display of each of the plurality of items, one item at a time;

the display control module facilitating navigation from one item to another and to specific ones of the plurality of items;

the interactive media display module, that for each of the plurality of items, displays an available digital image, an available video, textual content available and audio content available; and

the interactive media display module accepting user data inputs to prompts, processing them and optionally communicating them to a server.

8. The downloadable mobile client of claim 7 that is customized to provide real estate services by receiving and displaying real estate related interactive media to a user.

9. The downloadable mobile client of claim 8 wherein the real estate related interactive media is retrieved based on a user profile associated with a user of the mobile device, wherein the user profile comprises, among other things, a minimum monthly household salary.

10. The downloadable mobile client of claim 8 further comprising:

the interactive media comprising a list of homes for sale and associated mortgage information, list of homes for rent and rental information, and other real estate related information; and

the interactive media display module automatically introducing interactive input elements to solicit user data inputs.

11. The downloadable mobile client of claim 8 wherein the interactive media comprises interactive input elements, wherein the interactive input elements comprise prompts to a user to indicate interest in a displayed real estate item, indicate interest to make an appointment to visit the property associated with a displayed real estate item, indicate interest on similar real estate properties, indicate interest in that geographical region, and indicate interest in seeking mortgage financing.

12. A method performed by a real estate service client in a mobile device, the method comprising:

presenting a screen that facilitates selection from a list of properties for sale;

displaying a selected one from the list of properties for sale;

providing additional selection menu items for requesting supplementary information and forwarding a selected one from the list of properties to one or more recipients;

soliciting user inputs;

collecting a user response in response to the user inputs;

sending the collected user response to a server for processing and followup activities; and

wherein the selected one from the list of properties for sale is displayed in a series of screens, and wherein each of the series of screens comprises a request soft key that provides request options for selection by the user.

13. The method of claim 12, wherein the request options comprise making appointment schedules, forwarding, sharing, soliciting more properties listed for sale in a given neighborhood or of a certain type, and seeking supplementary information.

14. The method of claim 12 further comprising:

collecting personal information from a user interested in the selected one from the list of properties; and

communicating the personal information to a server for processing and for followup actions.

15. The method of claim 12 wherein presenting the list of properties for sale comprises:

computing a minimum monthly household salary for the user;

correlating and adjusting the minimum monthly household salary to the average household income in that city and neighborhood, as appropriate;

searching, based on adjusted minimum monthly household salary, for one or more properties on sale that is appropriate for that user;

determining a list of properties as appropriate to the user;

showing the list of properties to the user; and

prompting the user to select one of the list of properties to review.

16. The method of claim 12 wherein displaying comprises:

showing one or more images, videos, text and audio components on a scrollable screen for the selected one from the list of properties for sale; and

showing, in addition, a purchase price to be paid by the user and a monthly payment to be paid by the user based on a user-specific estimated mortgage for the selected one from the list of properties for sale.

17. The method of claim 12 wherein the user inputs solicited comprises a prompt to contact an agent, a prompt to store and a prompt to share by forwarding to others, wherein the prompts are selectively triggered by a user by activating buttons presented, and wherein for each one from the list of properties for sale selected, one or more digital images, one or more videos and associated textual descriptions and property details are displayed, employing the series of screens.

18. The method of claim 12 wherein the user inputs comprise options to contact an agent, a seller, a service provider or a listing sender;

and wherein, in response to the collected user response, the user is presented with a list of available appointment schedules to choose from.

19. The method of claim 12 wherein the presenting of a screen that facilitates selection comprises prompting a user to specify a neighborhood, a style of a house, a location, and desired features.

20. The method of claim 12 further comprising:

receiving one or more individual real estate entries assembled for a specific user by a real estate agent into a customized list of real estate properties for sale, tailored to the needs of the specific user; and

sending the collected user response to the real estate agent via the server.