mPulseRadio: An interactive broadcast radio system that enables real-time demographics collection

• US 20120172013A1
• Filed: 02/25/2011
• Published: 07/05/2012
• Est. Priority Date: 01/02/2011
• Status: Abandoned Application

• Current Assignee: Yul Williams
• Original Assignee: Yul Williams
• Inventors: Williams, Yul
• Application Number:
  US13/035,903
• Publication Number:
  US 20120172013A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04H 60/90 Wireless transmission systems
• CPC Class Codes: H04H 60/93 Wired transmission systems
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/439 Processing of audio elementary streams
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

This invention assists broadcast radio listeners by facilitating their active engagement of on-air content. Listener selected information invokes search processes within a plurality of mediums and results are returned to the listener over prescribed plurality of communications mediums. Broadcasters acquire real-time listener demographic information based on the number of selections received when specific content is aired. Such information is used to assess the popularity of on-air personalities or particular products. The greatest impact of this invention is the combined application of broadcast radio, cellular telephone and the Internet to provide interactivity for listeners. All three mediums are harnessed to make this invention viable. The invention system offers novel capabilities that are not currently possible in modern broadcast radio. This includes the niche broadcast radio area of satellite radio.

Claims

1. A system that facilitates listener interaction with the broadcast content, by making selections from the front panel of the respective Listener Platform Unit (i.e. broadcast receiver) or a plurality of communications devices enabled with software applications to capture the listener selections and convey them to the information clearinghouse service for request processing. This includes personal cell phones, wireless gaming platforms and personal computing platforms.

A means of capturing real-time audience demographics by monitoring, counting and correlating the listener interaction messages associated with selected broadcast content and conveying audience demographics to the broadcaster in a near real-time fashion.

The definition of a Listener Platform Unit that communicates requested broadcast radio content information with the listener'"'"'s cell phone using both wired and wireless interfaces.

A means of converting automobile radios into personal Point of Sale (POS) stations that facilitate electronic commerce transactions based solely on broadcast radio content