MOBILE APPLICATION SURVEYS AND INCENTIVES
First Claim
1. A computer-implemented method to deliver an electronic survey to a user, the method comprising:
- receiving from a user a request to take an electronic survey;
identifying the user that submitted the request and accessing profile information associated with the user;
selecting at least one survey to deliver to the user for receiving a survey response;
displaying one or more survey questions in a user interface through which the identified user can respond to each question;
receiving a survey response, where a survey response includes the user'"'"'s answers to each of the displayed survey questions;
determining a reward to assign to the user based on the response received from the user and reward information associated with the selected survey;
associating the determined reward with the profile information associated with the user; and
storing the received survey response and determined reward in a data store,wherein the preceding steps are performed by at least one processor.
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Accused Products
Abstract
A mobile survey system is described herein that leverages users'"'"' appreciation of paid applications and other rewards to incentivize participation in market research surveys. As a user participates in surveys, the system gives the user points that accumulate in an account associated with the user. The points can subsequently be redeemed for paid mobile applications or other incentive compensation, such as products or services. Most application and content stores provide some ability for one user to give another user an application/content or credit for the same as a gift. The system leverages this mechanism to credit users that elect a particular application or content as a reward with the reward of the user'"'"'s choice. Thus, the mobile survey system increases participation in mobile surveys by incentivizing users in ways that are highly relevant to sought after categories of users.
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Citations
20 Claims
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1. A computer-implemented method to deliver an electronic survey to a user, the method comprising:
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receiving from a user a request to take an electronic survey; identifying the user that submitted the request and accessing profile information associated with the user; selecting at least one survey to deliver to the user for receiving a survey response; displaying one or more survey questions in a user interface through which the identified user can respond to each question; receiving a survey response, where a survey response includes the user'"'"'s answers to each of the displayed survey questions; determining a reward to assign to the user based on the response received from the user and reward information associated with the selected survey; associating the determined reward with the profile information associated with the user; and storing the received survey response and determined reward in a data store, wherein the preceding steps are performed by at least one processor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer system for hosting mobile application surveys and incentives, the system comprising:
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a processor and memory configured to execute software instructions embodied within the following components; a survey data store that stores one or more surveys created by a researcher for delivering to users from which to obtain survey responses; a survey creation component that provides an interface through which survey-creating researchers create surveys for delivery to survey-taking users; a user profile component that stores information describing one or more users that take surveys through the system; a survey identification component that identifies one or more surveys appropriate for an identified user based on matching criteria specified by each survey-creating researcher for each survey and information associated with the identified user based on the user'"'"'s profile information; a survey notification component that notifies the identified user when one or more surveys are available for which the user is a match based on the survey criteria; a survey response component that receives user responses to an identified survey through a user interface provided to the user for taking the identified survey; a reward component that tracks rewards earned by a user for taking identified surveys and reward redemptions requested by the user for redeeming rewards for goods or services; and a response reporting component that provides an interface to survey-creating researchers for receiving survey responses from survey-taking users. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A computer-readable storage medium comprising instructions for controlling a computer system to create a survey for receiving responses from users, wherein the instructions, upon execution, cause a processor to perform actions comprising:
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receiving a survey creation request from a researcher through a survey creation user interface; identifying the researcher that submitted the request; receiving one or more survey questions that define a new survey being submitted by the researcher; receiving one or more survey criteria that indicate target user types for taking the survey; determining reward information to associate with the new survey, wherein the reward information specifies a reward a user will receive for taking the survey; and storing the received survey questions, survey criteria, and determined reward information in a survey definition record associated with the new survey.
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Specification