PROMOTING, DELIVERING AND SELLING INFORMATION TO INTRANET USERS

• US 20120173327A1
• Filed: 01/03/2011
• Published: 07/05/2012
• Est. Priority Date: 01/03/2011
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Dolph, Blaine H., Gansen, Christopher J.
• Application Number:
  US12/983,433
• Publication Number:
  US 20120173327A1
• Time in Patent Office: Days
• US Class Current: 705/14.46
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A method and system for managing targeted placement of content on an intranet. An ad server within the intranet collects statistics summarizing anonymized intranet user attributes and securely provides the statistics to a marketplace computer outside the intranet. The marketplace computer receives an ad, parameter values, and a bid from a publisher outside the intranet. The bid is based on the statistics. The ad server receives the ad, parameter values and bid and determines the ad is acceptable for placement on an intranet page. The ad server identifies intranet users to view the ad by matching the parameter values to user attributes retrieved from intranet data repositories that are not accessible to the publisher. The ad is placed on the intranet page displayed to the identified users. Clicks and/or impressions data associated with the ad are recorded and presented to the publisher.

Claims

1. A method of managing a targeted placement of external content on an intranet, said method comprising:

an internal computer system receiving content of an ad and parameter values previously received by an external computer system in a request from a publisher computer system to place said ad in an intranet owned by an enterprise, wherein said internal computer system resides inside said intranet, and wherein said external computer system and said publisher computer system reside outside said intranet;

said internal computer system identifying one or more users of a plurality of users of said intranet by matching said received parameter values to attributes of said one or more users, wherein said attributes and are retrieved from data repositories that are included in said intranet and that are not accessible by said publisher computer system; and

said internal computer system targeting said ad to said one or more identified users by placing said ad on a page of said intranet and initiating a display of said ad to said one or more identified users based on said attributes of said one more users matching said received parameter values, and not based on an any action performed by said one or more users in said intranet.

2. The method of claim 1, further comprising:

prior to said receiving said content of said ad, said internal computer system sending statistics to said external computer system, wherein said statistics include counts of how many users of said plurality of users have said attributes; and

said internal computer system receiving a bid from said external computer system, said bid received by said external computer system from said publisher computer system, wherein said bid is an amount of money offered to have said ad placed on said intranet and displayed to said one or more users, and wherein said bid is based on said statistics.

3. The method of claim 1, further comprising:

said internal computer system receiving a bid from said external computer system, said bid received by said external computer system from said publisher computer system, wherein said bid is an amount of money offered to have said ad placed on said intranet and displayed to said one or more users; and

said internal computer system determining that said content of said ad is permitted to be placed on said page of said intranet and determining that said bid exceeds a threshold amount of money predetermined by said enterprise, wherein said placing said ad on said page is performed in response to said determining said content of said ad is permitted.

4. The method of claim 1, further comprising:

said internal computer system receiving metadata associated with said ad, said metadata previously received by said external computer system in said request from said publisher computer system to place said ad in said intranet, wherein said metadata includes one or more key words that describe said contents of said ad; and

said internal computer system determining said ad is to be placed on said page based on said one or more key words matching one or more words that are included in said page or that describe contents of said page.

5. The method of claim 1, further comprising:

said internal computer system recording analytic data that includes a count of how many times a hyperlink in said ad is clicked and/or a count of how many impressions said ad has in pages of said intranet; and

said internal computer system periodically pushing said analytic data to said external computer system, wherein a result of said pushing is said analytic data being sent by said external computer system to said publisher computer system.

6. The method of claim 1, further comprising said internal computer system generating a report that includes an indication of revenue generated by said ad for said enterprise, said revenue based on said bid.

7. The method of claim 1, further comprising:

said internal computer system receiving content of a second ad from said external computer system; and

said internal computer system determining that said content of said second ad is not permitted to be placed on any page of said intranet based on criteria predetermined by said enterprise.

8. The method of claim 1, further comprising:

said internal computer system receiving a second bid from said external computer system, wherein said bid is a second amount of money offered to have a second ad placed on said intranet and displayed to at least one user of said plurality of users of said intranet; and

said internal computer system determining said bid does not exceed a threshold amount of money predetermined by said enterprise; and

said internal computer system determining said second ad is not permitted to be placed on any page of said intranet based on said bid not exceeding said threshold amount.

9. A computer program product, comprising a computer-readable, tangible storage device having a computer readable program code stored therein, said computer readable program code containing instructions that are carried out by a processor of an internal computer system to implement a method of managing a targeted placement of external content on an intranet, said method comprising:

said internal computer system receiving content of an ad and parameter values previously received by an external computer system in a request from a publisher computer system to place said ad in an intranet owned by an enterprise, wherein said internal computer system resides inside said intranet, and wherein said external computer system and said publisher computer system reside outside said intranet;

said internal computer system identifying one or more users of a plurality of users of said intranet by matching said received parameter values to attributes of said one or more users, wherein said attributes and are retrieved from data repositories that are included in said intranet and that are not accessible by said publisher computer system; and

said internal computer system targeting said ad to said one or more identified users by placing said ad on a page of said intranet and initiating a display of said ad to said one or more identified users based on said attributes of said one more users matching said received parameter values, and not based on an any action performed by said one or more users in said intranet.

10. The program product of claim 9, wherein said method further comprises:

prior to said receiving said content of said ad, said internal computer system sending statistics to said external computer system, wherein said statistics include counts of how many users of said plurality of users have said attributes; and

said internal computer system receiving a bid from said external computer system, said bid received by said external computer system from said publisher computer system, wherein said bid is an amount of money offered to have said ad placed on said intranet and displayed to said one or more users, and wherein said bid is based on said statistics.

11. The program product of claim 9, wherein said method further comprises:

said internal computer system receiving a bid from said external computer system, said bid received by said external computer system from said publisher computer system, wherein said bid is an amount of money offered to have said ad placed on said intranet and displayed to said one or more users; and

said internal computer system determining that said content of said ad is permitted to be placed on said page of said intranet and determining that said bid exceeds a threshold amount of money predetermined by said enterprise, wherein said placing said ad on said page is performed in response to said determining said content of said ad is permitted.

12. The program product of claim 9, wherein said method further comprises:

said internal computer system receiving metadata associated with said ad, said metadata previously received by said external computer system in said request from said publisher computer system to place said ad in said intranet, wherein said metadata includes one or more key words that describe said content of said ad; and

said internal computer system determining said ad is to be placed on said page based on said one or more key words matching one or more words that are included in said page or that describe contents of said page.

13. The program product of claim 9, wherein said method further comprises:

said internal computer system recording analytic data that includes a count of how many times a hyperlink in said ad is clicked and/or a count of how many impressions said ad has in pages of said intranet; and

said internal computer system periodically pushing said analytic data to said external computer system, wherein a result of said pushing is said analytic data being sent by said external computer system to said publisher computer system.

14. The program product of claim 9, wherein said method further comprises said internal computer system generating a report that includes an indication of revenue generated by said ad for said enterprise, said revenue based on said bid.

15. The program product of claim 9, wherein said method further comprises:

said internal computer system receiving content of a second ad from said external computer system; and

said internal computer system determining that said content of said second ad is not permitted to be placed on any page of said intranet based on criteria predetermined by said enterprise.

16. The program product of claim 9, wherein said method further comprises:

said internal computer system receiving a second bid from said external computer system, wherein said bid is a second amount of money offered to have a second ad placed on said intranet and displayed to at least one user of said plurality of users of said intranet; and

said internal computer system determining said bid does not exceed a threshold amount of money predetermined by said enterprise; and

said internal computer system determining said second ad is not permitted to be placed on any page of said intranet based on said bid not exceeding said threshold amount.

17. A method of managing a targeted placement of external content on an intranet, said method comprising:

an external computer system receiving content of an ad and parameter values in a request from a publisher computer system to place an ad in an intranet owned by an enterprise, wherein said external computer system and said publisher computer system reside outside said intranet;

said external computer system receiving a bid from said publisher computer system, wherein said bid is an amount of money offered to have said ad placed on said intranet and displayed to one or more users of said intranet; and

said external computer system sending said content of said ad, said parameter values and said bid to an internal computer system that is inside said intranet, wherein a result of said sending said content of said ad, said parameter values and said bid is a determination that said ad is permitted to be placed on said intranet, an identification of said one or more users of said intranet based on attributes of said one or more users matching said parameter values, and a placement of said ad on a page of said intranet based on said attributes matching said parameter values.

18. The method of claim 17, further comprising prior to said receiving said content of said ad, said external computer system receiving statistics from said internal computer system, wherein said statistics include counts of how many users of said plurality of users have said attributes, wherein said bid is based on said statistics.

19. The method of claim 17, further comprising:

said external computer system receiving metadata associated with said ad, said metadata received in said request from said publisher computer system to place said ad in said intranet, wherein said metadata includes one or more key words that describe said content of said ad; and

determining said ad is to be placed on said page based on said one or more key words matching one or more words that are included in said page or that describe contents of said page.

20. The method of claim 17, further comprising:

said external computer system periodically receiving analytic data from said internal computer system, wherein said analytic data includes a count of how many times a hyperlink in said ad is clicked and/or a count of how many impressions said ad has in pages of said intranet; and

said external computer system sending said analytic data to said publisher computer system.