SYSTEM FOR RETRIEVING MOBILE COMMUNICATION FACILITY USER DATA FROM A PLURALITY OF PROVIDERS

• US 20120173360A1
• Filed: 03/11/2012
• Published: 07/05/2012
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Soroca, Adam, Karasic, Neal J.
• Application Number:
  US13/417,284
• Publication Number:
  US 20120173360A1
• Time in Patent Office: Days
• US Class Current: 705/26.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A computer system that presents mobile communication facility data to a first and second bidder in real time by performing the steps of: (a) retrieving a first datum relating to a mobile communication facility user accessing an application from a provider; (b) retrieving a second datum relating to the same user accessing an application from a second provider; (c) storing the first and second data in a database; (d) presenting the data to a first and a second bidder; (f) receiving a bid from the first bidder, including: (i) a selection of the data; and (ii) a financial consideration; (g) receiving a bid from the second bidder, including: (i) a selection of the same data as the first bidder; and (ii) a financial consideration; (h) determining that the bid of the first bidder is greater than that of the second; and (i) delivering the data to the first bidder.

Claims

1. A system for presenting mobile communication facility data to a first and a second bidder in real time, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) retrieving a first transactional datum relating to a mobile communication facility user accessing webpage from a publisher;

(b) retrieving a second transactional datum relating to the mobile communication facility user from a credit card provider;

(c) storing the first transactional datum and the second transactional datum in a database;

(d) presenting the transactional data to a first and a second bidder;

(e) receiving in real time a bid from the first bidder, wherein the bid includes;

(i) a selection of the data; and

(ii) a financial consideration;

(f) receiving in real time a bid from the second bidder, wherein the bid includes;

(i) a selection of the same data as the first bidder; and

(ii) a financial consideration;

(g) determining in real time that the bid of the first bidder is greater than the bid of the second bidder; and

(h) delivering the transactional data to the first bidder.

2. The system of claim 1, wherein the bidder is at least:

(a) an ad server;

(b) an advertiser;

or

(c) a third party.

3. The system of claim 1, wherein the selection of data is based on a transaction associated with the mobile communication user via use of the mobile communication facility, wherein the transaction is selected from the list consisting of:

(a) a purchase of one or more items;

(b) an advertisement conversion;

(c) a coupon redemption;

(d) a transfer of funds from a bank account;

(e) a placement of a purchasable item into an online shopping cart;

(f) a stage of a transaction where an incomplete item purchase was terminated;

(g) a ratio of item views to item purchases;

(h) a completion of an enrollment; and

(i) a completion of a survey.

4. The system of claim 3, wherein the transaction occurs through the manufacturer of the mobile communication facility.

5. The system of claim 3, wherein the transaction occurs through an application of the operating system of the mobile communication facility.

6. The system of claim 3, wherein the transaction occurs via the use of a credit or debit card.

7. The system of claim 3, wherein the transaction occurs through a carrier providing service to the mobile communication facility.

8. The system of claim 3, wherein the transaction occurs offline.

9. The method of claim 1, wherein the credit card datum is a demographic associated with the user of the mobile communication facility, wherein the demographic is selected from the list consisting of:

(a) age, age-range, or birthdate of the user;

(b) gender of the user;

(c) marital status of the user;

(d) zip code of the user;

(e) employer of the user;

(f) employment position of the user; and

(g) income bracket of the user.

10. The method of claim 6, wherein the credit card datum includes a transaction history associated with a respective user of the plurality of mobile communication facilities, wherein the transaction history includes on-line and off-line activity.