MATCHING TECHNIQUES FOR CROSS-PLATFORM MONITORING AND INFORMATION

• US 20120173701A1
• Filed: 12/30/2010
• Published: 07/05/2012
• Est. Priority Date: 12/30/2010
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Arbitron Inc. (MOOD Media Corporation)
• Inventors: Tenbrock, Michael
• Application Number:
  US12/981,931
• Publication Number:
  US 20120173701A1
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Systems and methods are disclosed for employing matching techniques for cross-platform monitoring. A content sequence is produced for determining network content accessed at certain times by a computer registered to a particular user. Another content sequence is produced for determining media exposure at certain times for a portable user device registered to the same user. The content sequences are then processed and compared in a resolution server to validate the content sequences against each other, and to populate either or both sequences with missing data.

Claims

1. A method for measuring content exposure in a computer system, comprising:

receiving a first sequence of a plurality of first content data, each of the first content data including content information relating to media;

receiving a second sequence of a plurality of second content data, each of the second content data being derived at least in part from transduced media audio;

processing the first and second sequences to determine if a match exists between each of the plurality of first and second content data.

2. The method according to claim 1, wherein the first content data comprises application information indicating at least one of (i) an originating source of the media and (ii) a software application used to access the media.

3. The method according to claim 2, wherein the first content data further comprises network information associated with accessing the media.

4. The method according to claim 1, wherein the second content data comprises at least one of (i) ancillary codes decoded from the media audio, and (ii) signature data extracted from the media audio.

5. The method according to claim 2, wherein the first sequence of the plurality of first content data is associated with a first device, and the second sequence of the plurality of second content data is associated with a second device.

6. The method of claim 5, further comprising the step of receiving identification information for a user associated with the first and second device.

7. The method of claim 6, wherein the step of processing the first and second sequences comprises comparing the times in which each of the first content data and second content data was received in each respective device to determine if a match exists.

8. The method of claim 7, wherein the step of processing the first and second sequences comprises the step of populating the second content data with application data if a match is determined to exist.

9. The method of claim 7, wherein the step of processing the first and second sequences comprises comparing the length of exposure time for each of the first content data and second content data in each respective device to determine if a match exists.

10. The method of claim 7, wherein each of the times in which first content data and second content data was received is compared to a predetermined time period.

11. A system for measuring content exposure in a computer system, comprising:

a processing device configured to receive communication over a network and for receiving a first sequence of a plurality of first content data, each of the first content data including content information relating to media, the processing device further receiving a second sequence of a plurality of second content data, each of the second content data being derived at least in part from transduced media audio; and

wherein the processing device processes the first and second sequences to determine if a match exists between each of the plurality of first and second content data.

12. The system according to claim 11, wherein the first content data comprises application information indicating at least one of (i) an originating source of the media and (ii) a software application used to access the media.

13. The system according to claim 12, wherein the first content data further comprises network information associated with accessing the media.

14. The system according to claim 11, wherein the second content data comprises at least one of (i) ancillary codes decoded from the media audio, and (ii) signature data extracted from the media audio.

15. The system according to claim 12, wherein the first sequence of the plurality of first content data is associated with a first device, and the second sequence of the plurality of second content data is associated with a second device.

16. The system of claim 15, wherein the processing device receives identification information for a user associated with the first and second device.

17. The system of claim 15, wherein the processing device processes the first and second sequences by comparing the times in which each of the first content data and second content data was received in each respective device to determine if a match exists.

18. The system of claim 17, wherein the processing device populates the second content data with respective application data if a match is determined to exist.

19. The system of claim 17, wherein the processing device compares the length of exposure time for each of the first content data and second content data in each respective device to determine if a match exists.

20. The system of claim 17, wherein each of the times in which first content data and second content data was received is compared to a predetermined time period.