METHOD OF DELIVERING EFFECTIVE MOBILE ADVERTISING

• US 20120179527A1
• Filed: 01/07/2012
• Published: 07/12/2012
• Est. Priority Date: 01/07/2011
• Status: Abandoned Application

• Current Assignee: Gravy Network Incorporated
• Original Assignee: Gravy Network Incorporated
• Inventors: Ball, Zachary W., Ball, Joshua L., Gauthier, Michael H.
• Application Number:
  US13/345,678
• Publication Number:
  US 20120179527A1
• Time in Patent Office: Days
• US Class Current: 705/14.17
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Provided herein is a method of delivering an advertisement to at least one mobile device which includes a software application that is operable on mobile devices. Also provided is a software interface that works in conjunction with the mobile software application. The software interface operates on a network server accessible to a computer network, such as the Internet. The method includes the step of defining a geographic location for delivery of the advertisements. The software interface then transmits the advertisement to at least one mobile device operating the mobile software application which is located within the geographic location. An incentive is then provided to the user of the mobile which has received the advertisement. The incentive may optionally comprise a monetary payment to the user of the mobile device.

Claims

1. A method of delivering an advertisement to at least one mobile device which comprises:

(a) providing a software application which is operable on the at least one mobile device;

(b) defining a boundary of a geographic location;

(c) transmitting the advertisement to the at least one mobile device operating the software which is located within the geographic location; and

(d) providing an incentive to a user of at least one mobile device which has received the advertisement.

2. The method of claim 1 wherein the incentive being provided to the user is a monetary payment.

3. The method of claim 1 wherein the boundary of the geographic location is a function of the speed of each mobile device.

4. The method of claim 1 wherein the incentive being provided to the user is triggered by the user viewing the advertisement on the mobile device.

5. The method of claim 4 including the step of displaying, on the mobile device, a countdown until expiration of the ad.

6. The method of claim 1 wherein the incentive being provided to the user is triggered by the user providing feedback of the advertisement on the mobile device.

7. The method of claim 6 including the step of displaying, on the mobile device, a countdown until expiration of the ad.

8. The method of claim 1 including the step of directing the user of the at least one mobile device to a parent location to redeem the advertisement.

9. A method of delivering an advertisement to at least one mobile device which comprises:

(a) providing a software application which is operable on the at least one mobile device;

(b) transmitting the advertisement to the at least one mobile device operating the software; and

(c) providing a monetary payment incentive to a user of at least mobile device which has received the advertisement.

10. The method of claim 9 wherein the incentive being provided to the user is triggered by reception of the advertisement by the mobile device.

11. The method of claim 9 wherein the incentive being provided to the user is triggered by the user viewing the advertisement on the mobile device.

12. The method of claim 11 including the step of displaying, on the mobile device, a countdown until expiration of the ad.

13. The method of claim 9 wherein the incentive being provided to the user is triggered by the user providing feedback of the advertisement on the mobile device.

14. The method of claim 13 including the step of displaying, on the mobile device, a countdown until expiration of the ad.

15. The method of claim 9 including the step of displaying, on the mobile device, a countdown until expiration of the ad.

16. A method of delivering an advertisement to at least one mobile device which comprises:

(a) providing a software application which is operable on the at least one mobile device;

(b) defining a boundary of a geographic location associated with each provided mobile device operating the software application, the boundary for each mobile device being defined as a function of the speed of that particular mobile device;

(c) transmitting the advertisement to at least one mobile device operating the software application which enters the geographic location.

17. The method of claim 16 further including the steps of:

(d) displaying an ad image on at least one mobile device which has received the advertisement, the ad image including information relevant to the advertisement to inform a user as to the content and expiration date of the advertisement; and

(e) displaying a redeem image on at least one mobile device which has received the advertisement, the redeem image containing redemption information necessary to redeem the advertisement.

18. The method of claim 16 including the step of providing an incentive to a user of at least one mobile device which has received the advertisement.

19. The method of claim 16 including the step of displaying, on the mobile device, a countdown until expiration of the ad.

20. A method of delivering an advertisement to at least one mobile device which comprises:

(a) providing a software application which is operable on the at least one mobile device;

(b) defining a boundary of a geographic location;

(c) transmitting the advertisement to the at least one mobile device operating the software which is located within the geographic location; and

(d) directing a user of the at least one mobile device to a parent location to redeem the advertisement.

21. The method of claim 20 including the step of providing an incentive to the user of at least one mobile device which has received the advertisement.

22. The method of claim 20 including the step of displaying a countdown until expiration of the advertisement on at least one mobile device which has received the advertisement.