Mobile Display System And Method For Delivering Advertising
First Claim
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1. A system for delivering targeted advertising, comprising:
- at least one of a local server comprising advertising data and a remote server comprising advertising data;
one or more mobile devices which include a display and a communication mechanism for selectively receiving at least a portion of the advertising data based on advertiser preferences, the portion including one or more video advertisements;
the mobile devices further comprising locking software executing thereon which limits use of the mobile device to viewing or interacting with the portion of advertising data.
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Abstract
Targeted advertisement delivery to a captive audience, with the content limited to a select group of advertisements, and in a way that advertisers can control where, and to whom the advertisements are shown. Advertisements can be delivered via mobile devices which are locked so that interaction is limited to the advertisements. Usage data can be reported back to a server for analysis and distribution to advertisers. Advertisements can be selectively targeted based on demographic, usage, or other information.
20 Citations
19 Claims
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1. A system for delivering targeted advertising, comprising:
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at least one of a local server comprising advertising data and a remote server comprising advertising data; one or more mobile devices which include a display and a communication mechanism for selectively receiving at least a portion of the advertising data based on advertiser preferences, the portion including one or more video advertisements; the mobile devices further comprising locking software executing thereon which limits use of the mobile device to viewing or interacting with the portion of advertising data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for delivering targeted advertising, comprising the steps of:
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providing at least one of a local server comprising advertising data and a remote server comprising advertising data; providing one or more mobile devices which include a display and a communication mechanism; receiving selectively, by the one or more mobile devices, at least a portion of the advertising data based on advertiser preferences, the portion including one or more video advertisements, and locking the mobile devices using locking software executing thereon which limits use of the mobile devices to viewing or interacting with the portion of advertising data. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for delivering targeted advertising, comprising:
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at least one of a local server comprising advertising data and a remote server comprising advertising data; a plurality of mobile devices that each include a display, a communication mechanism, locking software executing thereon, and usage tracking software executing thereon; wherein the communication mechanism is a wired communication port, docking station, memory card, or wireless transmission, and wherein the communication mechanism selectively receives at least a portion of the advertising data based on advertiser preferences, the portion including one or more video advertisements; wherein the locking software limits use of the mobile device to viewing or interacting with the portion of advertising data; wherein the usage tracking application tracks usage of the mobile device to generate usage data, the usage data comprising user feedback, user identifying information, product identifying information, time of day, weather conditions, location information, or demographic information, and where the usage data is transmitted to the local or remote server; and wherein the advertising data comprises video, still image, interactive, or text advertising media, and selectively receiving at least a portion of the advertising data is targeted based on location, time of day, weather conditions, audience identification, audience interests, or demographic information.
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Specification