System and Method for Computer-Implemented Advertising Based on Search Query

• US 20120179544A1
• Filed: 01/12/2011
• Published: 07/12/2012
• Est. Priority Date: 01/12/2011
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Everingham, James R.
• Application Number:
  US13/005,226
• Publication Number:
  US 20120179544A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Provided herein are systems and method for monetizing a search interface. In one embodiment, for example, there is provided a method comprising (a) receiving a search query from a user; (b) identifying a plurality of documents responsive to the search query; (c) identifying a creative relevant to the search query; and (d) providing the user with the plurality of documents and at least one relevant creative. The creative may be selected based on a subject tag and/or product tag present in the search query. In one embodiment, the systems and methods described herein are used in computer-implemented advertising.

Claims

1. A computer-implemented advertising method, comprising:

(a) receiving a search query from a user;

(b) identifying a plurality documents responsive to the search query;

(c) identifying a creative relevant to the search query; and

(d) providing the user with the plurality of documents and the creative.

2. The method of claim 1, further comprising:

before step (c), identifying whether the search query includes words indicative of a purchase intent.

3. The method of claim 1, further comprising:

before step (c), analyzing the search query to identify a noun in the search query, wherein the noun is considered a product tag; and

wherein step (c) further comprises selecting the creative based on the product tag.

4. The method of claim 1, further comprising:

before step (c), analyzing the search query to identify a subject tag and a product tag called for in the search query.

5. The method of claim 4, wherein step (c) further comprises:

selecting the creative based on the product tag called for in the search query, wherein the content of the creative matches the product tag.

6. The method of claim 5, further comprising:

maintaining a database of creatives; and

indexing the creatives by product tags.

7. The method of claim 4, wherein step (c) further comprises:

selecting the creative based on the subject tag called for in the search query, wherein the specificity of the creative corresponds with the subject tag.

8. The method of claim 7, further comprising:

maintaining a database of creatives; and

indexing the creatives with specificity tags.

9. The method of claim 1, further comprising:

displaying the documents and the creative on a search interface.

10. The method of claim 9, wherein the search interface is provided with two proximate frames, and wherein the first frame includes links to the documents and the second frame includes a link to the creative.

11. The method of claim 1, further comprising:

providing the user with a plurality of creatives responsive to the search query.

12. A method, comprising:

(a) steps for receiving a search query from a user;

(b) steps for identifying a plurality of documents responsive to the search query;

(c) steps for identifying a creative relevant to the search query; and

(d) steps for providing the user with the plurality of documents and the creative.

13. The method of claim 12, further comprising:

steps for identifying whether the search query includes words indicative of a purchase intent.

14. The method of claim 12, further comprising:

steps for displaying the plurality of documents and the creative on a search interface.

15. The method of claim 12, further comprising:

steps for analyzing the search query to identify a subject tag and a product tag called for in the search query.

16. The method of claim 15, further comprising:

steps for selecting the creative based on the product tag called for in the search query, wherein the content of the creative matches the product tag.

17. The method of claim 15, further comprising:

steps for selecting the creative based on the subject tag called for in the search query, wherein the specificity of the creative corresponds with the subject tag.

18. A computer-readable storage medium, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to receive a search query from a user;

identify a plurality of documents responsive to the search query;

identify a creative relevant to the search query; and

provide the user with the plurality of documents and the creative.

19. The computer-readable storage medium of claim 18, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to identify whether the search query includes words indicative of a purchase intent.

20. The computer-readable storage medium of claim 18, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to analyze the search query to identify a subject tag and a product tag called for in the search query.

21. The computer-readable storage medium of claim 20, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to select the creative based on the product tag called for in the search query, wherein the content of the creative matches the product tag.

22. The computer-readable storage medium of claim 20, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to select the creative based on the subject tag called for in the search query, wherein the specificity of the creative corresponds with the subject tag.

23. The computer-readable storage medium of claim 20, further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to display the plurality of documents and the creative on a search interface.

24. A computer-based advertising system, comprising:

means for receiving a search query;

means for identifying a plurality of documents responsive to the search query;

means for identifying a creative relevant to the search query; and

means for providing the user with the plurality of documents and the creative.

25. The computer-based advertising system of claim 24, further comprising:

means for identifying whether the search query includes words indicative of a purchase intent.

26. The computer-based advertising system of claim 24, further comprising:

means for analyzing the search query to identify a subject tag and a product tag called for in the search query.

27. The computer-based advertising system of claim 24, further comprising:

means selecting the creative based on the product tag called for in the search query, wherein the content of the creative matches the product tag.

28. The computer-based advertising system of claim 24, further comprising:

means selecting creative based on the subject tag called for in the search query, wherein the specificity of the creative corresponds with the subject tag.

29. The computer-based advertising system of claim 24, further comprising:

means displaying the plurality of documents and the creative on a search interface.