METHOD AND SYSTEM FOR DELIVERING LOCATION-BASED ADVERTISING MESSAGES
First Claim
1. A computer-implemented method of delivering ad messages from an advertiser to one or more users operating client devices, comprising:
- receiving from the advertiser an item of advertising content associated with a bounded distance from a physical geographic location;
receiving from each client device, location information for each respective client device and a request for advertising content associated with the bounded distance;
determining which of the client devices are within the bounded distance based on the device location information for each client device;
transmitting the item of advertising content associated with the request to each client device that is within the bounded distance for display to the respective user; and
determining a price to be paid for the transmission of the advertising content to the respective user, wherein the price is based on the distance from the physical geographic location.
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Abstract
Methods for providing distance-based delivery of advertising messages to users operating location-aware devices are described. A distance-based ad server receives ad content associated with a bounded distance from a geographic location, and also receives from each advertiser a payment, based on the distance from the physical geographic location, placement areas, and placement time interval for distributing the ad content to consumers located within the bounded area. The price charged for transmitting the ad is based on one of: a fixed pricing model that imposes the same price on all ads for a certain geographic reach and duration, a graduated pricing model that imposes a different price on ads depending on geographic reach or duration, and a bidding model that imposes a price based on an average price for a target area and bids received by a plurality of advertisers.
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Citations
18 Claims
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1. A computer-implemented method of delivering ad messages from an advertiser to one or more users operating client devices, comprising:
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receiving from the advertiser an item of advertising content associated with a bounded distance from a physical geographic location; receiving from each client device, location information for each respective client device and a request for advertising content associated with the bounded distance; determining which of the client devices are within the bounded distance based on the device location information for each client device; transmitting the item of advertising content associated with the request to each client device that is within the bounded distance for display to the respective user; and determining a price to be paid for the transmission of the advertising content to the respective user, wherein the price is based on the distance from the physical geographic location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computing device, comprising:
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a processor; and memory coupled to the processor, the memory comprising instructions stored thereon that are executable by the processor to perform a method of distributing advertising content from an advertiser to a user of a client device, the method comprising;
receiving from the advertiser an item of advertising content associated with a bounded distance from a physical geographic location;
receiving from each client device, location information for each respective client device and a request for advertising content associated with the bounded distance;
determining which of the client devices are within the bounded distance based on the device location information for each client device;
transmitting the item of advertising content associated with the request to each client device that is within the bounded distance for display to the respective user; and
determining a price to be paid for the transmission of the advertising content to the respective user, wherein the price is based on the distance from the physical geographic location. - View Dependent Claims (14, 15)
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16. A computer-readable storage medium containing program instructions executable by a computing device to perform a method of distributing advertising content, the method comprising:
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receiving from an advertiser an item of advertising content associated with a bounded distance from a physical geographic location; receiving from each client device, location information for each respective client device and a request for advertising content associated with the bounded distance; determining which of the client devices are within the bounded distance based on the device location information for each client device; transmitting the item of advertising content associated with the request to each client device that is within the bounded distance for display to the respective user; and determining a price to be paid for the transmission of the advertising content to the respective user, wherein the price is based on the distance from the physical geographic location.
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- 17. The computer readable storage medium of claim 17, wherein the instructions are further executable to determine a price to be paid for the transmission of the advertising content to the respective user, wherein the price is based on the distance from the physical geographic location.
Specification