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METHOD AND SYSTEM FOR DELIVERING LOCATION-BASED ADVERTISING MESSAGES

  • US 20120179549A1
  • Filed: 01/05/2012
  • Published: 07/12/2012
  • Est. Priority Date: 01/06/2011
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method of delivering ad messages from an advertiser to one or more users operating client devices, comprising:

  • receiving from the advertiser an item of advertising content associated with a bounded distance from a physical geographic location;

    receiving from each client device, location information for each respective client device and a request for advertising content associated with the bounded distance;

    determining which of the client devices are within the bounded distance based on the device location information for each client device;

    transmitting the item of advertising content associated with the request to each client device that is within the bounded distance for display to the respective user; and

    determining a price to be paid for the transmission of the advertising content to the respective user, wherein the price is based on the distance from the physical geographic location.

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