SYSTEM AND METHOD FOR THE PRESENTATION OF ADVERTISEMENTS

• US 20120179554A1
• Filed: 03/21/2012
• Published: 07/12/2012
• Est. Priority Date: 04/30/2001
• Status: Abandoned Application

• Current Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Original Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Inventors: Rosenberg, Ari
• Application Number:
  US13/426,549
• Publication Number:
  US 20120179554A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser'"'"'s web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

Claims

1. A computer-implemented method of selling electronic advertising space using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:

ascertaining a cost to an entity per impression of an advertising message, the advertising message for display on a website such that the advertising message is viewable via the one or more viewer computers;

detecting a quantity of actions performed by users of the one or more viewer computers; and

as the quantity of the detected actions increases, decreasing the cost per impression of the advertising message to the entity.

2. The method of claim 1, wherein the actions comprise selections of the advertising message.

3. The method of claim 1, wherein the actions comprise click-throughs.

4. The method of claim 1, wherein the entity comprises one of an advertiser and a buyer of the advertising space.

5. The method of claim 1, wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message.

6. A computer-implemented method of selling electronic advertising space using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:

generating for display an advertising message on a website, such that the advertising message is viewable via the one or more viewer computers;

detecting a quantity of actions performed by users of the one or more viewer computers; and

as the quantity of the detected actions increases, increasing a reward to an entity.

7. The method of claim 6, wherein the actions comprise selections of the advertising message.

8. The method of claim 6, wherein the actions comprise click-throughs.

9. The method of claim 6, wherein the entity comprises one of an advertiser and a buyer of the advertising space.

10. The method of claim 6, wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message.

11. The method of claim 6, wherein the reward comprises a reduced cost per impression of the advertising message.

12. A computer-implemented method of enabling an entity to conduct an advertising campaign using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:

ascertaining a cost to the entity of the advertising campaign, at least one message associated with the advertising campaign for display on a website such that the advertising message is viewable via the one or more viewer computers;

detecting a quantity of actions performed by users of the one or more viewer computers; and

as the quantity of the detected actions increases, lowering the cost to the entity of the advertising campaign.

13. The method of claim 12, wherein the actions comprise selections of the advertising message.

14. The method of claim 12, wherein the actions comprise click-throughs.

15. The method of claim 12, wherein the entity comprises one of an advertiser and a b buyer of advertising space on which the message is displayed.

16. The method of claim 12, wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message.

17. The method of claim 12 wherein the cost to the entity of the advertising campaign comprises cost per action.

18. The method of claim 12 wherein the cost to the entity of the advertising campaign comprises CPM.

19. The method of claim 12 wherein the cost to the entity of the advertising campaign comprises effective CPM.

20. The method of claim 17 wherein the cost per action comprises cost per click.