TRUST BASED MODERATION

• US 20120180138A1
• Filed: 03/21/2012
• Published: 07/12/2012
• Est. Priority Date: 11/15/2007
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Zaltzman, Ori, Le, Quy Dinh
• Granted Patent: US 9,576,253 B2
• Time in Patent Office: Days
• US Class Current: 726/26
• CPC Class Codes: G06Q 10/00 Administration; Management

Abstract

A network device, system, and method are directed towards detecting trusted reporters and/or abusive users in an online community using reputation event inputs, such as abuse reports. When an abuse report is received for a content item, the combined trust (reputation) of previous reporters on the reported content item and the trust (reputation) of the content author are compared to determine whether to trust the content item. If the content item is un-trusted, the content item may be hidden from public view. In one embodiment, the content item might still be visible to the content author, and/or members in the author'"'"'s contact list, or the like, while being hidden from another user in the community. In one embodiment, the author may appeal the determined trust, and results of the appeal may be used to modify a trust of at least one reporter.

Claims

1. A network device, comprising:

a transceiver to send and receive data over the network; and

a processor that is operative to perform actions on at least some of the data, including;

receiving from one or more abuse reporters one or more abuse reports about a content item within a content system;

determining a content item abuse reputation based on reputations of each of the one or more abuse reporters;

determining a content type for the content item;

determining for an author of the content item a content creation reputation for the content item based in part on the determined content type; and

selectively hiding a display of the content item within the content system based on a comparison of the content item abuse reputation to the content creation reputation by inhibiting display of the content item to at least one user of the content system, while allowing display of the content item to members in at least a contact list of the author of the content item.

2. The network device of claim 1, wherein determining a content item abuse reputation based on reputations of each of the one or more abuse reporters further comprises determining a reputation of each of the one or more abuse reporters based on a combination of a given reporter'"'"'s activity in a community, the given reporter'"'"'s membership value, and the given reporter'"'"'s contribution value.

3. The network device of claim 1, wherein determining the reputation of the author further comprises:

determining the reputation of the author based on a comparison of an aggregation of the author'"'"'s confirmed abusive reputation to an aggregation of the author'"'"'s positive reputation based on positive input from at least one user of the content system; and

when the author is determined to be a new user to the content system, modifying the determined reputation of the author to induce an initial positive reputation of the author for the content item.

4. The network device of claim 1, wherein the content system includes at least one of a web system or messaging system.

5. The network device of claim 1, wherein the content item includes at least one advertisement.

6. The network device of claim 1, wherein determining a reputation for each of the one or more abuse reporters further comprises:

determining a confidence level that an abuse report is associated with a single abuse reporter; and

modifying the determined reputation of a respective abuse reporter based on the determined confidence level.

7. The network device of claim 1, wherein determining a reputation for each of the one or more abuse reporters further comprises:

determining a given reporter'"'"'s abuse suspicion reputation from a combination of abuse profiles from third parties about the given reporter, community reports about the given reporter having been reported by other users, and reports about abuse confidence reputation for the given reporter; and

employing the abuse suspicion reputation to further determine the given reporter'"'"'s reputation.

16. The system of claim 15, The network device of claim 1, wherein determining the reputation of the author further comprises:

determining the reputation of the author based on a comparison of an aggregation of the author'"'"'s confirmed abusive reputation to an aggregation of the author'"'"'s positive reputation based on positive input from at least one user of the content system; and

when the author is determined to be a new user to the content system, modifying the determined reputation of the author to induce an initial positive reputation of the author for the content item.

8. A storage device having stored thereon computer-executable instructions that perform actions, including:

installing the computer-executable instructions onto one or more computing devices; and

performing actions based on the installed computer-executable instructions, including;

receiving from one or more abuse reporters one or more abuse reports about a content item for a content system;

determining a content item abuse reputation based on determined reputations of each of the one or more abuse reporters;

determining a content type for the content item;

determining for an author of the content item a content creation reputation for the content type; and

selectively hiding a display of the content item for the content system based on a comparison of the content item abuse reputation to the content creation reputation by inhibiting display of the content item to at least one user of the content system, while allowing display of the content item through the content system to members in at least a contact list of the author of the content item.

9. The storage device of claim 8, wherein determining a content item abuse reputation based on reputations of each of the one or more abuse reporters further comprises determining a reputation of each of the one or more abuse reporters based on a combination of a given reporter'"'"'s activity in a community, the given reporter'"'"'s membership value, and the given reporter'"'"'s contribution value.

10. The storage device of claim 8, wherein determining the reputation of the author further comprises:

determining the reputation of the author based on a comparison of an aggregation of the author'"'"'s confirmed abusive reputation to an aggregation of the author'"'"'s positive reputation based on positive input from at least one user of the content system; and

when the author is determined to be a new user to the content system, modifying the determined reputation of the author to induce an initial positive reputation of the author for the content item.

11. The storage device of claim 8, wherein the content system includes at least one of a web system or messaging system.

12. The storage device of claim 8, wherein the content item includes at least one advertisement.

13. The storage device of claim 8, wherein determining a reputation for each of the one or more abuse reporters further comprises:

determining a confidence level that an abuse report is associated with a single abuse reporter; and

modifying the determined reputation of a respective abuse reporter based on the determined confidence level.

14. The storage device of claim 8, wherein determining a reputation for each of the one or more abuse reporters further comprises:

determining a given reporter'"'"'s abuse suspicion reputation from a combination of abuse profiles from third parties about the given reporter, community reports about the given reporter having been reported by other users, and reports about abuse confidence reputation for the given reporter; and

employing the abuse suspicion reputation to further determine the given reporter'"'"'s reputation.

15. A system, comprising:

a memory device that stores computer-executable instructions; and

one or more processors that executes the stored computer-executable instructions to perform actions, including;

receiving from one or more abuse reporters one or more abuse reports about a content item for a content system;

determining a content item abuse reputation based on determined reputations of each of the one or more abuse reporters;

determining a content type for the content item;

determining for an author of the content item a content creation reputation for the content type; and

selectively hiding a display of the content item through the content system based on a comparison of the content item abuse reputation to the content creation reputation by inhibiting display of the content item to at least one user of the content system, while allowing display of the content item to members in at least a contact list of the author of the content item.

17. The system of claim 15, wherein determining a reputation for each of the one or more abuse reporters further comprises:

determining a confidence level that an abuse report is associated with a single abuse reporter; and

modifying the determined reputation of a respective abuse reporter based on the determined confidence level.

18. The system of claim 15, wherein determining a reputation for each of the one or more abuse reporters further comprises:

determining a given reporter'"'"'s abuse suspicion reputation from a combination of abuse profiles from third parties about the given reporter, community reports about the given reporter having been reported by other users, and reports about abuse confidence reputation for the given reporter; and

employing the abuse suspicion reputation to further determine the given reporter'"'"'s reputation.

19. The system of claim 15, wherein selectively hiding a display of the content item is further based on additional inputs about the content item from at least one machine classification mechanism.

20. The system of claim 15, wherein determining a given reporter'"'"'s reputation further comprising combining a confirmed reputation value of the given reporter with a bootstrap reputation to generate the given reporter'"'"'s reputation.