SYSTEMS AND METHODS FOR AN AUGMENTED EXPERIENCE OF PRODUCTS AND MARKETING MATERIALS USING BARCODES

• US 20120181330A1
• Filed: 01/17/2012
• Published: 07/19/2012
• Est. Priority Date: 01/14/2011
• Status: Active Grant

• Current Assignee: John S.M. Chang
• Original Assignee: John S.M. Chang
• Inventors: Kim, Peter
• Granted Patent: US 8,584,931 B2
• Time in Patent Office: Days
• US Class Current: 235/375
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods for augmenting a user experience using a barcode. In an embodiment, the system and methods comprises receiving a first request for content associated with a barcode from a user. A response is sent which provides content for creating a personalized message. The user may then interact with a message creation application to create a personalized message. Subsequently, a second request for content associated with the barcode may be received. In response to this request, the personalized message, instead of the content for creating the personalized message, may be provided.

Claims

1. A system for augmenting a user experience using a barcode, the system comprising:

at least one hardware processor; and

at least one executable software module that, when executed by the at least one hardware processor,

receives a first request for content associated with a barcode,

responds to the first request by providing content for creating a personalized message,

receives a personalized message,

receives a second request for content associated with the barcode, and

responds to the second request by providing the personalized message.

2. The system of claim 1, wherein the first request and the second request are identical.

3. The system of claim 2, wherein both the first request and the second request comprise a URL embedded within the barcode.

4. The system of claim 1, further comprising at least one database, wherein the barcode comprises an identifier, and wherein the at least one executable software module, after receiving the personalized message, stores an association between the identifier and the personalized message in the at least one database.

5. The system of claim 1, further comprising at least one database, and wherein the at least one executable software module stores a time of the first request and a time of the second request in the at least one database.

6. The system of claim 5, wherein the first request is received from a first location and the second request is received from a second location, and the at least one executable software module stores the first location and second location in the at least one database.

7. The system of claim 1, wherein the at least one executable software module comprises a message creation application, wherein the content for creating a personalized message comprises at least one user interface for interacting with the message creation application, and wherein the personalized message is received through one or more interactions with the at least one user interface.

8. A method for augmenting a user experience using a barcode, the method comprising, by at least one hardware processor:

receiving a first request for content associated with a barcode;

responding to the first request by providing content for creating a personalized message;

receiving a personalized message;

receiving a second request for content associated with the barcode; and

responding to the second request by providing the personalized message.

9. The method of claim 8, wherein the first request and the second request are identical.

10. The method of claim 9, wherein both the first request and the second request comprise a URL embedded within the barcode.

11. The method of claim 8, further comprising, after receiving the personalized message, storing an association between the identifier and the personalized message in at least one database.

12. The method of claim 8, further comprising storing a date and time of the first request and a date and time of the second request in at least one database.

13. The method of claim 12, wherein the first request is received from a first location and the second request is received from a second location, and further comprising storing the first location and second location in the at least one database.

14. A system for tracking user interactions with barcodes, the system comprising:

at least one hardware processor;

at least one database; and

at least one executable software module that, when executed by the at least one hardware processor,

receives a first request from a user, the first request comprising a user identifier and data from a first barcode,

stores a first record of the first request in the at least one database, the first record comprising the user identifier,

receives a second request from the user, wherein the second request comprises the user identifier and data from a second barcode,

stores a second record of the second request in the at least one database, the second record comprising the user identifier, and

identifies an association between the first record and the second record based on the user identifier.

15. The system of claim 14, wherein the data from the first barcode comprises a first indication that the first barcode is located on an item, and the data from the second barcode comprises a second indication that the user has purchased a product.

16. The system of claim 15, wherein the association between the first record and the second record represents a conversion of the user to a purchaser, and the at least one executable software module reports an aggregate conversion value based on identified associations between a plurality of records associated with a plurality of users.

17. The system of claim 15, wherein the item is an advertisement.

18. The system of claim 15, wherein the item is a product.

19. The system of claim 15, wherein the first indication comprises a first uniform resource locator (URL) and the second indication comprises a second URL which is different than the first URL.

20. The system of claim 14, wherein the first record comprises a time and location of the first request and the second record comprises a time and location of the second request.