METHOD AND SYSTEM FOR AUTOMATICALLY GENERATING EVENT RELEVANT MARKETING DEVICES

• US 20120185309A1
• Filed: 01/19/2011
• Published: 07/19/2012
• Est. Priority Date: 01/19/2011
• Status: Abandoned Application

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Kakarla, Kashinath, Nanda, Vishnu, Mutalik, Anup P., Dutta, Sagar, Upadhya, Sharath H., Garde, Chinmay
• Application Number:
  US13/009,705
• Publication Number:
  US 20120185309A1
• Time in Patent Office: Days
• US Class Current: 705/14.5
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method and system for automatically generating event relevant marketing devices whereby events data is obtained from one or more sources that indicates upcoming events of interest to a merchant. Offer data to be associated with a marketing device is obtained from the merchant. The offer data, and/or the merchant submitting the offer data, indicates the merchant, and/or services offered by merchant, and/or products offered by merchant. The offer data is then mapped to one or more event types using a merchant/product/service type-to-event type mapping system and the events data is searched to identify a relevant event represented by the events data that is of the event type mapped to the offer data. The offer data and the portion of the events data representing the identified relevant event is then “matched” and used to automatically generate one or more event relevant marketing devices that include at least part of the matched offer data and at least part of the matched relevant event data.

Claims

1. A computing system implemented process for automatically generating event relevant marketing devices comprising:

using one or more processors associated with one or more computing systems to obtain events data from one or more sources of events data;

using one or more processors associated with one or more computing systems to obtain offer data from a merchant;

using one or more processors associated with one or more computing systems to match at least part of the events data to at least part of the offer data;

using one or more processors associated with one or more computing systems to automatically transform at least part of the matched events data and offer data into an at least one event relevant marketing device; and

using one or more processors associated with one or more computing systems to distribute the at least one event relevant marketing device to one or more consumers.

2. The computing system implemented process for automatically generating event relevant marketing devices of claim 1, wherein;

at least part of the events data is selected from the group of events data consisting of;

locations, dates, and times associated with religious holidays;

locations, dates, and times associated with religious festivals;

locations, dates, and times associated with secular holidays;

locations, dates, and times associated with secular festivals;

locations, dates, and times associated with regional holidays;

locations, dates, and times associated with regional festivals;

locations, dates, and times associated with sporting matches;

locations, dates, and times associated with races; and

locations, dates, and times associated with other entertainment-based engagements.

3. The computing system implemented process for automatically generating event relevant marketing devices of claim 1, wherein;

at least one of the sources of events data is selected from the group of sources of events data consisting of;

local, regional, and/or national calendars;

religious calendars;

local and regional newspapers and other printed media;

local, regional and/or government sources;

sporting organizations and/or sporting organization calendars;

one or more sports teams and/or team calendars;

local, regional, and/or national radio and/or TV stations;

local, regional, and/or national web-sites;

the Internet;

blogs and/or social media sites;

subscription services; and

one or more subscriber.

4. The computing system implemented process for automatically generating event relevant marketing devices of claim 1, wherein;

at least part of the offer data is selected from the group of offer data consisting of;

the name of the merchant and/or the merchant'"'"'s business;

the products sold by the merchant and/or the merchant'"'"'s business;

the services provided by the merchant and/or the merchant'"'"'s business;

the products and/or services that are the subject of the offer data;

the terms of the offer;

any conditions of the offer; and

any events or events types the merchant feels are good candidates to link with the offer data.

5. The computing system implemented process for automatically generating event relevant marketing devices of claim 1, wherein;

at least part of the events data is matched to at least part of the offer data using a merchant/product/service type-to-event type mapping system that matches merchants, and/or services offered by merchants, and/or products offered by merchants, to types of events that are potentially related to, and/or are associated with, and/or logically connected to, the merchants, services, and/or products.

6. The computing system implemented process for automatically generating event relevant marketing devices of claim 1, wherein;

the at least one event relevant marketing device is distributed to the one or more consumers via an SMS Short Message Service (SMS) message.

7. A computing system implemented process for automatically generating event relevant marketing devices comprising:

using one or more processors associated with one or more computing systems to obtain events data from one or more sources of events data;

using one or more processors associated with one or more computing systems to obtain offer data from a merchant;

using one or more processors associated with one or more computing systems to obtain consumer profile data associated with one or more consumers;

using one or more processors associated with one or more computing systems to match at least part of the events data to at least part of the offer data;

using one or more processors associated with one or more computing systems to automatically transform at least part of the matched events data and offer data into an at least one event relevant marketing device;

using one or more processors associated with one or more computing systems to match at least part of the matched events data and offer data of the at least one event relevant marketing device to at least part of the consumer profile data associated with one or more matched consumers of the one or more consumers; and

using one or more processors associated with one or more computing systems to distribute the at least one event relevant marketing device to the one or more matched consumers.

8. The computing system implemented process for automatically generating event relevant marketing devices of claim 7, wherein;

at least part of the events data is selected from the group of events data consisting of;

locations, dates, and times associated with religious holidays;

locations, dates, and times associated with religious festivals;

locations, dates, and times associated with secular holidays;

locations, dates, and times associated with secular festivals;

locations, dates, and times associated with regional holidays;

locations, dates, and times associated with regional festivals;

locations, dates, and times associated with sporting matches;

locations, dates, and times associated with races; and

locations, dates, and times associated with other entertainment-based engagements.

9. The computing system implemented process for automatically generating event relevant marketing devices of claim 7, wherein;

at least one of the sources of events data is selected from the group of sources of events data consisting of;

local, regional, and/or national calendars;

religious calendars;

local and regional newspapers and other printed media;

local, regional and/or government sources;

sporting organizations and/or sporting organization calendars;

one or more sports teams and/or team calendars;

local, regional, and/or national radio and/or TV stations;

local, regional, and/or national web-sites;

the Internet;

blogs and/or social media sites;

subscription services; and

one or more subscriber.

10. The computing system implemented process for automatically generating event relevant marketing devices of claim 7, wherein;

at least part of the offer data is selected from the group of offer data consisting of;

the name of the merchant and/or the merchant'"'"'s business;

the products sold by the merchant and/or the merchant'"'"'s business;

the services provided by the merchant and/or the merchant'"'"'s business;

the products and/or services that are the subject of the offer data;

the terms of the offer;

any conditions of the offer; and

any events or events types the merchant feels are good candidates to link with the offer data.

11. The computing system implemented process for automatically generating event relevant marketing devices of claim 7, wherein;

wherein at least part of the consumer profile data is selected from the group of consumer profile data consisting of;

general demographic data associated with the consumer;

the consumer'"'"'s region of residence;

the consumer'"'"'s area of employment;

the consumer'"'"'s sex;

the consumer'"'"'s religious beliefs/affiliations;

the consumer'"'"'s hobbies and/or interests;

sports played/followed by the consumer;

the consumer'"'"'s entertainment preferences;

the consumer'"'"'s age;

the consumer'"'"'s occupation;

the consumer'"'"'s marital status; and

the consumer'"'"'s number of dependents.

12. The computing system implemented process for automatically generating event relevant marketing devices of claim 7, wherein;

wherein at least part of the consumer profile data is obtained from a source of consumer profile data selected from the group of sources of consumer profile data consisting of;

the consumers themselves;

computing systems associated with the consumers;

mobile computing systems associated with the consumers;

data collected by monitoring a consumer'"'"'s historical usage of marketing devices; and

data collected by monitoring a consumer'"'"'s historical usage of event relevant marketing devices distributed to the consumers by the computing system implemented process for automatically generating event relevant marketing devices.

13. The computing system implemented process for automatically generating event relevant marketing devices of claim 7, wherein;

at least part of the events data is matched to at least part of the offer data using a merchant/product/service type-to-event type mapping system that matches merchants, and/or services offered by merchants, and/or products offered by merchants, to types of events that are potentially related to, and/or are associated with, and/or logically connected to, the merchants, services, and/or products.

14. The computing system implemented process for automatically generating event relevant marketing devices of claim 7, wherein;

the at least one event relevant marketing device is distributed to the one or more consumers via an SMS Short Message Service (SMS) message.

15. A system for automatically generating event relevant marketing devices comprising:

a merchant computing system accessible by a merchant;

offer data stored in a storage means, at least part of the offer data having been obtained from the merchant thorough the merchant computing system;

a consumer computing system accessible by a consumer;

events data stored in a storage means;

a merchant/product/service type-to-event type mapping system that matches merchants, and/or services offered by merchants, and/or products offered by merchants, to types of events that are potentially related to, and/or are associated with, and/or logically connected to, the merchants, services, and/or products; and

a marketing device server, the marketing device server including one or more processors associated with one or more computing systems for implementing at least a portion of a process for automatically generating event relevant marketing devices, the process for automatically generating event relevant marketing devices comprising;

using the one or more processors associated with the marketing device server and the merchant/product/service type-to-event type mapping system to match at least part of the events data to at least part of the offer data;

using the one or more processors associated with the marketing device server to automatically transform at least part of the matched events data and offer data into an at least one event relevant marketing device; and

using the one or more processors associated with the marketing device server to distribute the at least one event relevant marketing device to the consumer computing system.

16. The system for automatically generating event relevant marketing devices of claim 15, wherein;

at least part of the events data is selected from the group of events data consisting of;

locations, dates, and times associated with religious holidays;

locations, dates, and times associated with religious festivals;

locations, dates, and times associated with secular holidays;

locations, dates, and times associated with secular festivals;

locations, dates, and times associated with regional holidays;

locations, dates, and times associated with regional festivals;

locations, dates, and times associated with sporting matches;

locations, dates, and times associated with races; and

locations, dates, and times associated with other entertainment-based engagements.

17. The system for automatically generating event relevant marketing devices of claim 15, wherein;

at least one of the sources of the events data is selected from the group of sources of events data consisting of;

local, regional, and/or national calendars;

religious calendars;

local and regional newspapers and other printed media;

local, regional and/or government sources;

sporting organizations and/or sporting organization calendars;

one or more sports teams and/or team calendars;

local, regional, and/or national radio and/or TV stations;

local, regional, and/or national web-sites;

the Internet;

blogs and/or social media sites;

subscription services; and

one or more subscriber.

18. The system for automatically generating event relevant marketing devices of claim 15, wherein;

at least part of the offer data is selected from the group of offer data consisting of;

the name of the merchant and/or the merchant'"'"'s business;

the products sold by the merchant and/or the merchant'"'"'s business;

the services provided by the merchant and/or the merchant'"'"'s business;

the products and/or services that are the subject of the offer data;

the terms of the offer;

any conditions of the offer; and

any events or events types the merchant feels are good candidates to link with the offer data.

19. The system for automatically generating event relevant marketing devices of claim 15, wherein;

the at least one event relevant marketing device is distributed to the consumer computing system via an SMS Short Message Service (SMS) message.

20. A system for automatically generating event relevant marketing devices comprising:

a merchant computing system accessible by a merchant;

offer data stored in a storage means, at least part of the offer data having been obtained from the merchant thorough the merchant computing system;

one or more consumer computing systems accessible by one or more consumers;

events data stored in a storage means;

consumer profile data associated with one or more consumers stored in a storage means;

a merchant/product/service type-to-event type mapping system that matches merchants, and/or services offered by merchants, and/or products offered by merchants, to types of events that are potentially related to, and/or are associated with, and/or logically connected to, the merchants, services, and/or products; and

a marketing device server, the marketing device server including one or more processors associated with one or more computing systems for implementing at least a portion of a process for automatically generating event relevant marketing devices, the process for automatically generating event relevant marketing devices comprising;

using the one or more processors associated with the marketing device server and the merchant/product/service type-to-event type mapping system to match at least part of the events data to at least part of the offer data;

using the one or more processors associated with the marketing device server to automatically transform at least part of the matched events data and offer data into an at least one event relevant marketing device;

using the one or more processors associated with the marketing device server to match at least part of the matched events data and offer data of the at least one event relevant marketing device to at least part of the consumer profile data associated with one or more matched consumers of the one or more consumers; and

using the one or more processors associated with the marketing device server to distribute the at least one event relevant marketing device to the one or more consumer computing systems associated with the one or more matched consumers.

21. The system for automatically generating event relevant marketing devices of claim 20, wherein;

at least part of the events data is selected from the group of events data consisting of;

locations, dates, and times associated with religious holidays;

locations, dates, and times associated with religious festivals;

locations, dates, and times associated with secular holidays;

locations, dates, and times associated with secular festivals;

locations, dates, and times associated with regional holidays;

locations, dates, and times associated with regional festivals;

locations, dates, and times associated with sporting matches;

locations, dates, and times associated with races; and

locations, dates, and times associated with other entertainment-based engagements.

22. The system for automatically generating event relevant marketing devices of claim 20, wherein;

at least one of the sources of events data is selected from the group of sources of events data consisting of;

local, regional, and/or national calendars;

religious calendars;

local and regional newspapers and other printed media;

local, regional and/or government sources;

sporting organizations and/or sporting organization calendars;

one or more sports teams and/or team calendars;

local, regional, and/or national radio and/or TV stations;

local, regional, and/or national web-sites;

the Internet;

blogs and/or social media sites;

subscription services; and

one or more subscriber.

23. The system for automatically generating event relevant marketing devices of claim 20, wherein;

at least part of the offer data is selected from the group of offer data consisting of;

the name of the merchant and/or the merchant'"'"'s business;

the products sold by the merchant and/or the merchant'"'"'s business;

the services provided by the merchant and/or the merchant'"'"'s business;

the products and/or services that are the subject of the offer data;

the terms of the offer;

any conditions of the offer; and

any events or events types the merchant feels are good candidates to link with the offer data.

24. The system for automatically generating event relevant marketing devices of claim 20, wherein;

wherein at least part of the consumer profile data is selected from the group of consumer profile data consisting of;

general demographic data associated with the consumer;

the consumer'"'"'s region of residence;

the consumer'"'"'s area of employment;

the consumer'"'"'s sex;

the consumer'"'"'s religious beliefs/affiliations;

the consumer'"'"'s hobbies and/or interests;

sports played/followed by the consumer;

the consumer'"'"'s entertainment preferences;

the consumer'"'"'s age;

the consumer'"'"'s occupation;

the consumer'"'"'s marital status; and

the consumer'"'"'s number of dependents.

25. The system for automatically generating event relevant marketing devices of claim 20, wherein;

wherein at least part of the consumer profile data is obtained from a source of consumer profile data selected from the group of sources of consumer profile data consisting of;

the consumers themselves;

computing systems associated with the consumers;

mobile computing systems associated with the consumers;

data collected by monitoring a consumer'"'"'s historical usage of marketing devices; and

data collected by monitoring a consumer'"'"'s historical usage of event relevant marketing devices distributed to the consumers by the computing system implemented process for automatically generating event relevant marketing devices.

26. The system for automatically generating event relevant marketing devices of claim 20, wherein;

the at least one event relevant marketing device is distributed to the one or more consumers via an SMS Short Message Service (SMS) message.