LOCAL AD SERVING
First Claim
1. A method comprising:
- receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item;
identifying a request from an application of the user device to present a content item in association with particular content;
selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and
presenting the selected content item.
3 Assignments
0 Petitions
Accused Products
Abstract
In general, this specification relates to content presentation. The subject matter of this specification can be embodied in, among other things, methods that include the actions of receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item.
44 Citations
46 Claims
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1. A method comprising:
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receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method comprising:
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receiving a request from a mobile device for a group of content items, the group of content items for selective presentation by the mobile device to a user in association with other content, the request including information associated with the user or mobile device; selecting, using one or more processors, a group of content items using the request information; and sending the group of content items to the mobile device, the content items including targeting information associated with each respective content item. - View Dependent Claims (20, 21, 22)
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23. A system comprising:
one or more computing devices operable to perform operations comprising; receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A system comprising:
one or more computing devices operable to perform operations comprising; receiving a request from a mobile device for a group of content items, the group of content items for selective presentation by the mobile device to a user in association with other content, the request including information associated with the user or mobile device; selecting, using one or more processors, a group of content items using the request information; and sending the group of content items to the mobile device, the content items including targeting information associated with each respective content item. - View Dependent Claims (42, 43, 44)
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45. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
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receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item.
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46. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
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receiving a request from a mobile device for a group of content items, the group of content items for selective presentation by the mobile device to a user in association with other content, the request including information associated with the user or mobile device; selecting, using one or more processors, a group of content items using the request information; and sending the group of content items to the mobile device, the content items including targeting information associated with each respective content item.
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Specification