SYSTEM AND METHOD FOR STREAMLINING SOCIAL MEDIA MARKETING

• US 20120185337A1
• Filed: 03/27/2012
• Published: 07/19/2012
• Est. Priority Date: 02/13/2008
• Status: Abandoned Application

• Current Assignee: Collactive, Inc.
• Original Assignee: Collactive Ltd. (Government of Israel)
• Inventors: RESHEF, Eran, HIRSH, Amir
• Application Number:
  US13/430,966
• Publication Number:
  US 20120185337A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method and system for streamlining social media marketing continuous activities are provided for finding Potential Friends (PFs) on various social media avenues, gathering information about PFs'"'"' interests and activities on an going basis, creating attractive presences (APs) on various social media sites, befriending with PFs to turn them in Actual Friends (AFs), conversing with AFs to foster the relationship with them, creating Social Campaigns (SCs) to promote Desired Items (DIs), running SCs with the help of AFs, and measuring results of SCs and overall progress.

Claims

1-21. -21. (canceled)

22. A method for streamlining social media marketing, the method comprising:

automatically monitoring, by an activity analyzer module, social media activities of actual friends of a user on one or more social media networks;

automatically generating, by said activity analyzer module, a prioritized activity list which ranks higher social media activities performed by actual friends that participated in past social media campaigns;

automatically displaying to said user, through a computerized interface, said prioritized activity list;

automatically generating a positive social media activity which responds to at least one of the social media activities of said prioritized activity list,

wherein the method is to be performed by a computerized platform which comprises at least a hardware component.

23. The method of claim 22, comprising:

automatically generating a positive social media activity towards a subset of users of said one or more social networks who are likely to perform a positive response to a desired item associated with said user.

24. The method of claim 23, comprising:

determining said subset of users based on behavioral patterns indicating positive response to at least one social media item which is similar to said desired item.

25. The method of claim 23, wherein generating the positive social media activity comprises at least one of:

submission of an item which is similar to said desired item;

submission of a positive vote for an item which is similar to said desired item;

saving an item which is similar to said desired item;

sharing with another user an item which is similar to said desired item;

submitting a positive comment on an item which is similar to said desired item;

befriending another user who provided positive response to said desired item.

26. The method of claim 22, comprising:

continuously monitoring online activities of one or more users on said social media networks; and

automatically befriending said one or more users thorough said social media networks.

27. The method of claim 22, comprising:

identifying a behavioral pattern of one or more users indicating an increased interest in a trendy item among said one or more users as a group.

28. The method of claim 22, further comprising:

automatically creating on one or more digital social media avenues one or more attractive presences to generate positive reputation on said one or more digital social media avenues.

29. The method of claim 28, wherein automatically creating comprises:

continuously collecting relevant content of interest to said one or more users; and

automatically publishing said relevant content on each one of said attractive presences.

30. The method of claim 23, comprising;

receiving a normalized version of said desired item;

generating a native version of said desired item corresponding to a particular digital social media; and

publishing said native version through said particular digital social media.

31. The method of claim 22, comprising:

automatically performing an online activity, which is native to said digital social media, and which fosters long-term online relationship with one or more users of said one or more social media networks.

32. The method of claim 23, further comprising:

determining results of a social campaign to promote said desired item, wherein the social campaign comprises publishing said desired item to said one or more users of said digital social media.

33. The method of claim 32, wherein determining the results of the social campaign comprises:

determining the results based on at least one of;

a number of users who received the desired item;

a number of users who viewed the desired item;

a number of users who responded to the desired item; and

a number of users who responded positively to the desired item.

35. The method of claim 23, further comprising:

creating a social campaign by defining said desired item to be promoted, where to promote said desired item, and when to promote said desired item.

36. The method of claim 22, further comprising:

automatically measuring overall progress of social media marketing efforts.

37. The method of claim 22, further comprising:

monitoring online interactions among online friends; and

based on the monitoring, determining an interest of one or more of said online friends.

38. The method of claim 23, further comprising:

monitoring a total number of actual friends and respective response rate of said actual friends to said at least one desired item.

39. The method of claim 22, wherein generating the prioritized activity list comprises:

automatically generating, by said activity analyzer module, said prioritized activity list which ranks lower social media activities performed by actual friends that already received a response from said user for a recent social media activity.

40. A system for streamlining social media marketing, the system comprising:

a computerized platform

to automatically monitor social media activities of actual friends of a user on one or more social media networks,

to automatically generate a prioritized activity list which ranks higher social media activities performed by actual friends that participated in past social media campaigns,

to automatically display to said user, through a computerized interface, said prioritized activity list, and

to automatically generate a positive social media activity which responds to at least one of the social media activities of said prioritized activity list.

41. The system of claim 40, wherein the computerized platform is to automatically generate a positive social media activity towards a subset of users of said one or more social networks who are likely to perform a positive response to a desired item associated with said user.

42. The system of claim 41, wherein the positive response comprises at least one of:

submission of an item which is similar to said desired item;

submission of a positive vote for an item which is similar to said desired item;

saving an item which is similar to said desired item;

sharing with another user an item which is similar to said desired item;

submitting a positive comment on an item which is similar to said desired item;

befriending another user who provided positive response to said desired item.