INTEGRATION OF MULTIPLE CONSUMER COMMUNICATIONS

• US 20120191530A1
• Filed: 12/19/2011
• Published: 07/26/2012
• Est. Priority Date: 04/06/2001
• Status: Abandoned Application

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Williams, Eric N., Erickson, J. Michael, Dolan, Kellie Katherine
• Application Number:
  US13/330,437
• Publication Number:
  US 20120191530A1
• Time in Patent Office: Days
• US Class Current: 705/14.42
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A system, computer program product and method described herein may be used to determine an effective medium by which to deliver promotions. For example, the method may include delivering a promotion to a customer, and determining a status of the delivered promotion. The promotion may be delivered through an electronic or hard delivery medium, and the status of the delivered promotion may be determined based on electronic feedback from the customer or based on predetermined status criteria assigned to the promotion. An effective medium by which to deliver subsequent promotions may be determined based on the status of the delivered promotion. Subsequent promotions may be delivered using the determined effective delivery medium.

Claims

1-25. -25. (canceled)

26. A method comprising:

delivering a plurality of promotions to a customer through a plurality of delivery mediums;

determining a status of each promotion delivered;

determining an effective medium for the customer based on the status of each promotion delivered; and

delivering promotions to said customer primarily through the effective medium determined.

27. The method of claim 26, wherein delivering a plurality of promotions to a customer through a plurality of delivery mediums comprises delivering said plurality of promotions through an electronic medium.

28. The method of claim 27, wherein delivering said plurality of promotions through an electronic medium comprises delivering said promotions to the customer through a kiosk, a point of sale (POS), an electronic transaction device, or a customer computer.

29. The method of claim 27, wherein delivering said plurality of promotions through an electronic medium further comprises delivering said initial promotion via the Internet.

30. The method of claim 26, wherein delivering a plurality of promotions to a customer through a plurality of delivery mediums comprises delivering said plurality of promotions through a hard copy medium.

31. The method of claim 30, wherein delivering said plurality of promotions through a hard copy medium comprises delivering said plurality of promotions to the customer through a direct mailing or a hand delivery process.

32. The method of claim 26, wherein determining a status of each promotion delivered comprises determining a status of a promotion based on electronic feedback from the customer.

33. The method of claim 32, wherein determining a status of a promotion based on electronic feedback from the customer comprises receiving an explicit accept or reject indication from said customer.

34. The method of claim 32, wherein determining a status of a promotion based on electronic feedback from the customer comprises receiving an implicit accept or reject indication from said customer based on the customer printing or downloading, or declining to print or download the initial promotion.

35. The method of claim 26, wherein determining a status of each promotion delivered comprises determining a status of a promotion based on predetermined status criteria assigned to the promotion.

36. The method of claim 35, wherein determining a status of the promotion based on predetermined status criteria assigned to the promotion comprises determining a status of the promotion based on purchase information of the product promoted by the promotion.

37. The method of claim 35, wherein determining a status of the promotion based on predetermined status criteria assigned to the promotion comprises determining a status of the promotion based on redeeming information of the promotion.

38. The method of claim 35, wherein determining a status of the promotion based on predetermined status criteria assigned to the promotion comprises determining a status of the promotion based on a delivery date of the promotion.

39. The method of claim 35, wherein determining a status of the promotion based on predetermined status criteria assigned to the promotion comprises determining a status of the promotion based on an expiration date of said promotion.

40. The method of claim 26, wherein determining an effective medium for the customer based on the status of each promotion delivered comprises determining whether a delivery medium meets a predetermined effectiveness criteria.

41. The method of claim 40, wherein determining whether a delivery medium meets a predetermined effectiveness criteria comprises determining the number of occurrences of a predetermined status within a delivery medium.

42. The method of claim 40, wherein determining whether a delivery medium meets a predetermined effectiveness criteria comprises determining the frequency of the customer'"'"'s use of the delivery medium.

43-68. -68. (canceled)

69. A system, comprising:

a memory device having embodied therein, data related to promotions; and

a processor in communication with said memory device, said processor configured to;

deliver a plurality of promotions to a customer through a plurality of delivery mediums;

determine a status of each promotion delivered;

determine an effective medium for the customer based on the status of each promotion delivered; and

deliver promotions to said customer primarily through the effective medium determined.

70. The system of claim 69, wherein said processor is configured to deliver said plurality of promotions through an electronic medium.

71. The system of claim 70, wherein said processor is configured to deliver said promotions to the customer through a kiosk, a point of sale (POS), an electronic transaction device, or a customer computer.

72. The system of claim 70, wherein said processor is configured to deliver said initial promotion via the Internet.

73. The system of claim 69, wherein said processor is configured to deliver said plurality of promotions through a hard copy medium.

74. The system of claim 73, wherein said processor is configured to deliver said plurality of promotions to the customer through a direct mailing or a hand delivery process.

75. The system of claim 69, wherein said processor is configured to determine a status of a promotion based on electronic feedback from the customer.

76. The system of claim 75, wherein said processor is configured to receive an explicit accept or reject indication from said customer.

77. The system of claim 75, wherein said processor is configured to receive an implicit accept or reject indication from said customer based on the customer printing or downloading, or declining to print or download the initial promotion.

78. The system of claim 69, wherein said processor is configured to determine a status of a promotion based on predetermined status criteria assigned to the promotion.

79. The system of claim 78, wherein said processor is configured to determine a status of the promotion based on purchase information of the product promoted by the promotion.

80. The system of claim 78, wherein said processor is configured to determine a status of the promotion based on redeeming information of the promotion.

81. The system of claim 78, wherein said processor is configured to determine a status of the promotion based on a delivery date of the promotion.

82. The system of claim 78, wherein said processor is configured to determine a status of the promotion based on an expiration date of said promotion.

83. The system of claim 69, wherein said processor is configured to determine whether a delivery medium meets a predetermined effectiveness criteria.

84. The system of claim 83, wherein said processor is configured to determine the number of occurrences of a predetermined status within a delivery medium.

85. The system of claim 83, wherein said processor is configured to determine the frequency of the customer'"'"'s use of the delivery medium.

86-118. -118. (canceled)

119. A computer readable medium storing instructions that when executed by a processor configure the processor to:

deliver a plurality of promotions to a customer through a plurality of delivery mediums;

determine a status of each promotion delivered;

determine an effective medium for the customer based on the status of each promotion delivered; and

deliver promotions to said customer primarily through the effective medium determined.