INVENTORY ALLOCATION FOR ADVERTISING WITH CHANGEABLE SUPPLY LANDSCAPE
First Claim
1. An advertisement impression distribution system, comprising:
- a data processing system including a processor and memory, the data processing system programmed to generate an allocation plan for serving a number of advertisement impressions eligible to meet a demand of a plurality of advertisers, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand, the number of advertisement impressions being changeable as a result of one or more events;
where the data processing system includes an optimizer, the optimizer programmed to;
establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; and
impose at least one objective on the relationship, wherein the at least one objective comprises moderating an increase in the number of advertisement impressions available for allocation to the first and second portions, to minimize a cost associated with reducing a quality of the advertisement impressions as their volume increases;
where the data processing system is further programmed to output the allocation plan to an ad serving module of the data processing system to control serving of the advertisement impressions according to the range of possible proportions of allocation between the first and the second portions.
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Abstract
An advertisement impression distribution system is programmed to generate an allocation plan for serving a number of advertisement impressions changeable as a result of one or more events, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The system includes an optimizer programmed to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; and to impose at least one objective on the relationship including moderating an increase in the number of advertisement impressions available for allocation to the first and second portions, to minimize a cost associated with reducing a quality of the advertisement impressions as their volume increases. The system outputs the allocation plan to an ad serving module to control serving of the advertisement impressions according to the range of possible proportions of allocation between the first and the second portions.
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Citations
22 Claims
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1. An advertisement impression distribution system, comprising:
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a data processing system including a processor and memory, the data processing system programmed to generate an allocation plan for serving a number of advertisement impressions eligible to meet a demand of a plurality of advertisers, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand, the number of advertisement impressions being changeable as a result of one or more events; where the data processing system includes an optimizer, the optimizer programmed to; establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; and impose at least one objective on the relationship, wherein the at least one objective comprises moderating an increase in the number of advertisement impressions available for allocation to the first and second portions, to minimize a cost associated with reducing a quality of the advertisement impressions as their volume increases; where the data processing system is further programmed to output the allocation plan to an ad serving module of the data processing system to control serving of the advertisement impressions according to the range of possible proportions of allocation between the first and the second portions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for distributing advertisement impressions, the method executable by a data processing system having a processor and memory, and in the memory stored instructions, comprising:
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generating, with the system through execution of the instructions, an allocation plan for serving a number of advertisement impressions eligible to meet a demand of a plurality of advertisers, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand, the number of advertisement impressions being changeable as a result of one or more events, where generating comprises; establishing a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; and imposing at least one objective on the relationship, wherein the at least one objective comprises moderating an increase in the number of advertisement impressions available for allocation to the first and second portions, to minimize a cost associated with reducing a quality of the advertisement impressions as their volume increases; and outputting the allocation plan to an ad serving module of the system through execution of the instructions, to control serving of the advertisement impressions according to the range of possible proportions of allocation between the first and the second portions. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification