Auction-Based Application Launching

• US 20120191560A1
• Filed: 01/26/2011
• Published: 07/26/2012
• Est. Priority Date: 01/26/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Sengupta, Caesar, Lin, Felix
• Granted Patent: US 8,626,589 B2
• Time in Patent Office: Days
• US Class Current: 705/26.3
• CPC Class Codes: G06F 9/445 Program loading or initiating bootstrapping G06F9/4401; security arrangements for program loading or initiating G06F21/57
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Methods and systems for providing applications are provided. A method for providing applications may include determining a ranking for each of a plurality of applications based on an auction value of each corresponding application. In some cases, auction values may be determined by application provider bids. The method may also include determining a ranked placement of the applications based on the application rankings. The method may further include displaying the ranked placement according to a first user selection associated with the applications. The method may then include launching a selected application of the ranked placement in response to a second user selection. A system for providing applications may include an application ranker, an application placer and an application launcher.

Claims

1. A computer-implemented method for providing applications, comprising:

determining a ranking for each of a plurality of applications based on an auction value of each corresponding application;

determining, with a computing device, a ranked placement of the plurality of applications based on the rankings of the plurality of applications;

displaying the ranked placement according to a first user selection associated with the plurality of applications; and

launching a selected application of the ranked placement in response to a second user selection.

2. The method of claim 1, further comprising initiating installation of the selected application prior to the launching.

3. The method of claim 2, further comprising initiating purchase of the selected application prior to initiating installation.

4. The method of claim 1, further comprising generating a billing value associated with the selected application.

5. The method of claim 1, further comprising determining the auction value based on one or more bids by one or providers of the plurality of applications.

6. The method of claim 1, wherein the determining a ranking includes determining each ranking based on one or more ranking factors.

7. The method of claim 6, wherein the determining a ranking includes determining a ranking based on a clickthrough rate of the corresponding application.

8. The method of claim 6, wherein the determining a ranking includes determining a ranking based on a churn rate of the corresponding application.

9. The method of claim 1, further comprising adjusting the ranked placement based on the second user selection.

10. The method of claim 1, further comprising determining the auction value based on a revenue projection.

11. A system for providing applications, comprising:

an application ranker configured to determine a ranking for each of a plurality of applications based on an auction value of each corresponding application;

an application placer, implemented with a computing device, configured to determine a ranked placement of the plurality of applications based on the rankings of the plurality of applications;

an application launcher configured to

display the ranked placement according to a first user selection associated with the plurality of applications; and

launch a selected application of the ranked placement in response to a second user selection.

12. The system of claim 11, further comprising an application installer configured to initiate installation of the selected application prior to launching the selected application.

13. The system of claim 12, further comprising an application installer configured to initiate purchase of the selected application prior to initiating installation.

14. The system of claim 11, wherein the application launcher is further configured to generate a billing value associated with the selected application.

15. The system of claim 11, wherein the application ranker is further configured to determine the auction value based on one or more bids by one or providers of the plurality of applications.

16. The system of claim 11, wherein the application ranker is further configured to determine a ranking based on one or more ranking factors.

17. The system of claim 16, wherein the application ranker is further configured to determine a ranking based on a clickthrough rate of the corresponding application.

18. The system of claim 16, wherein the application ranker is further configured to determine a ranking based on a chum rate of the corresponding application.

19. The system of claim 11, wherein the application placer is further configured to adjust the ranked placement based on the second user selection.

20. The system of claim 11, wherein the application ranker is further configured to determine the auction value based on a revenue projection.