METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO TELEVISION VIEWERS
First Claim
1. A method of transmitting content for viewing on a television display associated with an audience member based on attitude values determined for audience members who participate in a computer implemented survey, and television viewing information and demographic information for the audience members, the method comprising:
- receiving at a central database survey response information transmitted over a computer network from participating audience member computers;
receiving at the central database television viewing information for the participating audience members;
receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received;
determining information selected from the group consisting of;
Value Orientation information, Purchase Category information, Purchase Orientation information, Brand Attribute information, Purchase Engagement information, Shopping Engagement information, Corporate Involvement information, Issue Question information, Political Orientation information, Voting History information, Party Affiliation information, and Level of Engagement information from the survey response information;
determining an attitude value for each of the participating audience members using a non-audience member computer based at least in part on one or more of the Value Orientation information, Purchase Category information, Purchase Orientation information, Brand Attribute information, Purchase Engagement information, Shopping Engagement information, Corporate Involvement information, Issue Question information, Political Orientation information, Voting History information, Party Affiliation information, and Level of Engagement information;
determining a Quality Visitation Index (QVI) value for a television channel or television program from the television viewing information and attitude values using the non-audience member computer;
providing content to TV service providers for the television channel or television program based on the QVI value for the television channel or television program; and
transmitting the content to a television display associated with one of said participating or non-participating audience members.
7 Assignments
0 Petitions
Accused Products
Abstract
A method of selecting a television channel or program for delivery of targeted content to an audience member television display based on attitude values associated with audience members who participate in a computer implemented survey is disclosed. The survey response information, as well as television viewing information, and demographic information associated with the audience members may be collected and stored in a central database. An attitude value may be determined from the survey response information and/or the other information for the audience members. The attitude value may indicate the audience member'"'"'s view about an issue, topic, product, service or the like. The attitude value in conjunction with other television viewing information may be used to select a television channel or program for delivery of the targeted content to the audience members.
125 Citations
38 Claims
-
1. A method of transmitting content for viewing on a television display associated with an audience member based on attitude values determined for audience members who participate in a computer implemented survey, and television viewing information and demographic information for the audience members, the method comprising:
-
receiving at a central database survey response information transmitted over a computer network from participating audience member computers; receiving at the central database television viewing information for the participating audience members; receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received; determining information selected from the group consisting of;
Value Orientation information, Purchase Category information, Purchase Orientation information, Brand Attribute information, Purchase Engagement information, Shopping Engagement information, Corporate Involvement information, Issue Question information, Political Orientation information, Voting History information, Party Affiliation information, and Level of Engagement information from the survey response information;determining an attitude value for each of the participating audience members using a non-audience member computer based at least in part on one or more of the Value Orientation information, Purchase Category information, Purchase Orientation information, Brand Attribute information, Purchase Engagement information, Shopping Engagement information, Corporate Involvement information, Issue Question information, Political Orientation information, Voting History information, Party Affiliation information, and Level of Engagement information; determining a Quality Visitation Index (QVI) value for a television channel or television program from the television viewing information and attitude values using the non-audience member computer; providing content to TV service providers for the television channel or television program based on the QVI value for the television channel or television program; and transmitting the content to a television display associated with one of said participating or non-participating audience members. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
-
-
24. A method of determining content for display on a television display associated with an audience member, the method comprising:
-
receiving at a central database survey response information transmitted over a computer network from participating audience member computers; receiving at the central database television viewing information for the participating audience members; receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received; determining information selected from the group consisting of;
Value Orientation information, Purchase Category information, Purchase Orientation information, Purchase Engagement information, Brand Attribute information, Shopping Engagement information, Corporate Involvement information, Issue Question information, Political Orientation information, Voting History information, Party Affiliation information, and Level of Engagement information from the survey response information;determining an attitude value for each of the participating audience members based at least in part on one or more of the Value Orientation information, Purchase Category information, Purchase Orientation information, Brand Attribute information, Purchase Engagement information, Shopping Engagement information, Corporate Involvement information, Issue Question information, Political Orientation information, Voting History information, Party Affiliation information, and Level of Engagement information; determining a Quality Visitation Index (QVI) value for a television channel or program from the television viewing information and attitude values; and providing content for display on the television channel or program based on the QVI value for the television channel or program. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
-
Specification