BRAND IDENTIFICATION, SYSTEMS AND METHODS

• US 20120197653A1
• Filed: 01/24/2012
• Published: 08/02/2012
• Est. Priority Date: 01/27/2011
• Status: Abandoned Application

• Current Assignee: Electronic Entertainment Design And Research
• Original Assignee: Electronic Entertainment Design And Research
• Inventors: Zatkin, Geoffrey C., Short, Gregory T.
• Application Number:
  US13/357,422
• Publication Number:
  US 20120197653A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Product-brand correlation engines are presented. A correlation engine seeks relationships among product-brand pairings. A user can submit a target product definition including product properties to the engine. The engine converts the target product properties into quantified metrics, which can be compared to established relationships among known products and brands. Based on the comparison the engine generates one or more possible product-brand alignments where the alignments indicate which brands would likely have beneficial or non-beneficial associations with the target product.

Claims

1. A brand-product correlation engine, the engine comprising:

a brand database storing a plurality of brand objects, each brand object having brand metrics classified according to a universal common namespace;

a product database storing a plurality of known product objects, each product object having product metrics classified according to the universal namespace;

a product interface coupled with the product database and configured to accept a target product with target product properties;

a normalization engine coupled with the product interface and configured to convert the target product properties into target product metrics according to the universal common namespace, and to store the target product metrics in the product database; and

a recommendation engine coupled with the product database and the brand database, and configured to;

establish relationship metrics among the product objects and brand objects, the relationship metrics derived as a function of the brand metrics and product metrics;

generate an alignment between the target product and at least one brand object based on the target property metrics relationship metrics; and

configure an output device to present the alignment of the target product with the at least one brand object.

2. The engine of claim 1, where the alignment comprises an optimal alignment as reflecting a strong, positive relationship between the target product and the at least one brand object.

3. The engine of claim 1, where the alignment comprises a non-optimal alignment as reflecting a strong, negative relationship between the target product and the at least one brand object.

4. The engine of claim 1, wherein the recommendation engine is further configured to adjust the relationship metrics based on changes to the product properties within the product database.

5. The engine of claim 4, wherein the relationship metrics are updated in real-time.

6. The engine of claim 1, wherein the alignment indicates the target product should be associated with the at least one brand object.

7. The engine of claim 1, wherein the alignment indicates the at least one brand object should be associated with the target product.

8. The engine of claim 1, wherein target product represents a licensable property.