Method of Operating a Navigation System to Provide Advertisements
First Claim
1. A computer implemented method of operating a navigation system to provide an advertisement, the method comprising:
- obtaining a desired arrival time at a destination;
selecting the advertisement from an advertisement database, wherein the advertisement includes an incentive to visit a point of interest associated with the advertisement to obtain a product or a service;
determining a travel time from a current location of the navigation system to the destination including traveling to the point of interest to obtain the product or the service;
determining a new arrival time as a current time plus the determined travel time; and
if the new arrival time is before the desired arrival time, providing the advertisement.
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Accused Products
Abstract
A method of operating a navigation system to provide an advertisement is disclosed. A desired arrival time at a destination is obtained, and the advertisement is selected from an advertisement database. The advertisement includes an incentive to visit a point of interest associated with the advertisement to obtain a product or a service. A travel time from a current location of the navigation system to the destination including traveling to the point of interest to obtain the product or the service is determined, and a new arrival time at the destination is determined. If the new arrival time is before the desired arrival time, the advertisement is provided. If the new arrival time is after the desired arrival time, the advertisement is not provided and another advertisement is requested by the system.
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Citations
20 Claims
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1. A computer implemented method of operating a navigation system to provide an advertisement, the method comprising:
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obtaining a desired arrival time at a destination; selecting the advertisement from an advertisement database, wherein the advertisement includes an incentive to visit a point of interest associated with the advertisement to obtain a product or a service; determining a travel time from a current location of the navigation system to the destination including traveling to the point of interest to obtain the product or the service; determining a new arrival time as a current time plus the determined travel time; and if the new arrival time is before the desired arrival time, providing the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for providing an advertisement comprising:
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a processor, a geographic database associated with the processor, an advertisement database associated with the processor, and an advertising program executed on the processor, wherein the advertising program obtains a desired arrival time at a destination and determines whether a mobile device will reach the destination by the desired arrival time with a visit to a point of interest associated with the advertisement, if so, the advertising program provides the advertisement comprising an incentive to visit the point of interest. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method of operating a computer platform to provide advertising messages, the method comprising:
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obtaining a desired arrival time at a destination; obtaining an advertisement from an advertisement database; determining whether a mobile device will reach the destination by the desired arrival time with a visit to a point of interest associated with the advertisement; if so, selecting a content for an advertisement message comprising an incentive to visit the point of interest; if not, selecting a content for the advertising message without the incentive to visit the point of interest; and providing the advertising message to the mobile device. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification