ADVERTISING IN ELECTRONIC COMMUNICATIONS
First Claim
1. A method of advertising in an electronic communication, the method comprising the steps of:
- receiving an electronic communication;
inserting one or more selectable advertisement categories into the electronic communication to form a modified electronic communication, the one or more selectable advertisement categories being configured to be displayed upon display of the modified electronic communication and each being associated with one or more advertisements; and
sending the modified electronic communication.
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Accused Products
Abstract
The method of advertising according to the present disclosure facilitates the delivery of categorized advertisements to recipients of electronic communications such as emails, SMS messages, MMS messages or instant messaging (IM) messages. In one aspect, the method generally comprises the steps of (i) receiving an electronic communication intended for one or more intended recipients, (ii) inserting one or more selectable advertisement categories into the electronic communication to form a modified electronic communication, and (iii) sending the modified electronic communication to the one or more intended recipients. In another aspect of the disclosure, the method of advertising is associated with a prize draw where a sender'"'"'s entry of the prize draw is made by the sender sending an electronic communication inserted with categorized advertisements.
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Citations
20 Claims
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1. A method of advertising in an electronic communication, the method comprising the steps of:
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receiving an electronic communication; inserting one or more selectable advertisement categories into the electronic communication to form a modified electronic communication, the one or more selectable advertisement categories being configured to be displayed upon display of the modified electronic communication and each being associated with one or more advertisements; and sending the modified electronic communication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer-readable medium comprising a plurality of instructions for a computer or a processor to execute to:
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receive an electronic communication; insert one or more selectable advertisement categories into the electronic communication to form a modified electronic communication, the one or more selectable advertisement categories being configured to be displayed upon display of the modified electronic communication and each being associated with one or more advertisements; and send the modified electronic communication
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15. An electronic communication comprising:
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an electronic message; and one or more selectable advertisement categories each being associated with one or more advertisements and configured to be displayed upon display of the electronic message.
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16. A method of advertising in an electronic communication, the method comprising the steps of:
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receiving at least one electronic communication from a sender eligible for a reward; inserting an advertisement or an advertisement category into each of the at least one electronic communication to form at least one modified electronic communication, the advertisement or the advertisement category being configured to be displayed upon display of the at least one modified electronic communication; sending the at least one modified electronic communication; increasing a probability of the sender to be awarded the reward. - View Dependent Claims (17, 18, 19)
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20. A computer-readable medium comprising a plurality of instructions for a computer or a processor to execute to:
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receive at least one electronic communication from a sender eligible for a reward; insert an advertisement or an advertisement category into each of the at least one electronic communication to form at least one modified electronic communication, the advertisement or the advertisement category being configured to be displayed upon display of the at least one modified electronic communication; send the at least one modified electronic communication; increase a probability of the sender to be awarded the reward.
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Specification