SINGLE ACTION ACCESS TO CONTEXT SPECIFIC CONTENT AT A MOBILE DEVICE

• US 20120197728A1
• Filed: 01/27/2012
• Published: 08/02/2012
• Est. Priority Date: 01/27/2011
• Status: Abandoned Application

• Current Assignee: Seven Networks LLC (FIG LLC (d/b/a Fortress Investment Group LLC))
• Original Assignee: Seven Networks Inc
• Inventors: Luna, Michael, Bott, Ross
• Application Number:
  US13/360,470
• Publication Number:
  US 20120197728A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04M 1/27475 using interactive graphical means or pictorial representations
• CPC Class Codes: H04M 1/72436 for text messaging, e.g. short messaging services [SMS] or e-mails
• CPC Class Codes: H04M 1/72466 with selection means, e.g. keys, having functions defined by the mode or the status of the device

Abstract

Systems and methods for single action access to context specific content at a mobile device are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, for user interface features, also referred to as “hot buttons” which can enhance a mobile user environment or mobile application by linking to real time or near real time information outside of one'"'"'s social network to include selected web content, within a single dashboard. Hot buttons provide a place to surface dynamic outside of messaging and mobile application contexts. Since many large content providers earn revenue only from site visits by users, hot buttons can provide an ever-present link to the content site, while providing value over a simple URL, since selected context specific or relevant content is being pushed or aggregated dynamically to be accessed via the hot button.

Claims

1. A method for enabling single action access to content via a mobile device, the method, comprising:

depicting in a user environment on the mobile device, a graphical representation which is actionable by a user of the mobile device;

responsive to detection of the single action activation of the graphical representation, depicting the content linked to the graphical representation;

wherein, the content is relevant and specific to a contextual state of the mobile device.

2. The method of claim 1, wherein, the contextual state is related an application which is active on the mobile device.

3. The method of claim 1, wherein, the contextual state is related to a geographical location of the mobile device.

4. The method of claim 1, wherein, the graphical representation comprises graphics indicative of the content to be linked when activated.

5. The method of claim 1, wherein, the content includes third party content including promotional content.

6. The method of claim 1, wherein, the content aggregated from multiple content sources.

7. The method of claim 6 wherein, the multiple content sources are updated dynamically based on the contextual state of the mobile device.

8. The method of claim 1, further comprising, selecting content sources from which to aggregate the content to be depicted on the mobile device based on the contextual state of the mobile device.

9. The method of claim 1, wherein, the content is further relevant to a user of the mobile device.

10. The method of claim 1, further comprising, automatically providing the contextual information of the mobile device such that content that is specific and relevant to the contextual information is depicted when the graphical representation is actuated.

11. The method of claim 1, further comprising, automatically providing user information of the user of the mobile device such that content that is specific and relevant to the user is depicted when the graphical representation is actuated.

12. The method of claim 1, wherein, the graphical representation is integrated in the user environment with an email application.

13. The method of claim 1, wherein, the graphical representation is integrated in the user environment through an Internet service provider (ISP) application or network provider application.

14. The method of claim 1, wherein, the graphical representation is integrated in the user environment with a mobile application.

15. The method of claim 1, wherein, the graphical representation is integrated in the user environment further depicting representations of multiple contacts.

16. The method of claim 1, wherein, graphics illustrated in the graphical representation is user configurable and selectable.

17. The method of claim 1, wherein, the graphical representation is actionable via touch gestures with respect to a physical screen of the mobile device.

18. A method for enabling delivery of targeted advertisements via a mobile device, the method, comprising:

depicting in a user environment on the mobile device, a graphical representation which is actionable by a user of the mobile device;

responsive to detection of actuation of the graphical representation, depicting the targeted advertisements linked to the graphical representation;

wherein, the targeted advertisements are relevant and specific to a contextual state of the mobile device.

19. The method of claim 18 wherein, the targeted advertisement is depicted along with third party content.

20. The method of claim 18, wherein, the contextual state is related to an application which is active on the mobile device.

21. The method of claim 18, wherein, the user environment is further populated with graphical user representations of multiple contacts accessible at the mobile device.

22. The method of claim 18, wherein, the graphical representation is depicted among multiple graphical representations shown in the form of a carousel of a sequence of images, wherein, the carousel is manipulable via a scrolling action to view the multiple graphical representations and additional graphical representations not depicted in the user environment.

23. The method of claim 18,

further depicting representations of multiple contacts in the user environment;

responsive to detecting a selection of a given representation associated with a contact, presenting modes of communication channels represented by graphical indicators in the user environment.

24. A system for enabling single action access to content via a mobile device, the method, the system comprising:

means for, depicting in a user environment on the mobile device, a graphical representation which is actionable by a user of the mobile device;

means for, depicting the content linked to the graphical representation responsive to detection of the single action activation of the graphical representation;

wherein, the content is relevant and specific to a user of the mobile device;

wherein, the graphical representation is depicted among multiple graphical representations shown in the form of a carousel having a sequence of images, wherein, the carousel is manipulable via a scrolling action.

25. The system of claim 24, further comprising, means for, selecting content sources from which to aggregate the content depicted on the mobile device based contextual state of the mobile device.

26. The system of claim 24, wherein, the content is further relevant and specific to a contextual state of the mobile device.