TARGETED ADVERTISING SYSTEMS AND METHODS
First Claim
1. A method of providing targeted advertising to a subject, comprising:
- receiving physiological information from a monitoring device associated with a subject, wherein the monitoring device includes at least one physiological sensor and a motion sensor;
receiving subject motion information from the motion sensor;
processing the subject motion information to identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information;
analyzing the physiological information in context with the identified type of motion to identify a health issue associated with the subject; and
presenting at least one advertisement to the subject in response to an identified health issue associated with the subject.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for monitoring various physiological and environmental factors, as well as systems and methods for using this information for a plurality of useful purposes, are provided. Real-time, noninvasive health and environmental monitors include a plurality of compact sensors integrated within small, low-profile devices. Physiological and environmental data is collected and wirelessly transmitted into a wireless network, where the data is stored and/or processed. This information is then used to support a variety of useful methods, such as clinical trials, marketing studies, biofeedback, entertainment, and others.
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Citations
54 Claims
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1. A method of providing targeted advertising to a subject, comprising:
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receiving physiological information from a monitoring device associated with a subject, wherein the monitoring device includes at least one physiological sensor and a motion sensor; receiving subject motion information from the motion sensor; processing the subject motion information to identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information; analyzing the physiological information in context with the identified type of motion to identify a health issue associated with the subject; and presenting at least one advertisement to the subject in response to an identified health issue associated with the subject. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 30)
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11. A method of providing targeted advertising to a subject, comprising:
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receiving environmental condition information in a vicinity of the subject from a monitoring device associated with the subject, wherein the monitoring device includes at least one environmental sensor and a motion sensor; receiving subject motion information from the motion sensor; processing the subject motion information to identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information; analyzing the environmental information in context with the identified type of motion to identify a health issue associated with the subject; and presenting at least one advertisement to the subject in response to an identified health issue associated with the subject. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 28, 29)
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21. A method of providing targeted advertising to a subject, comprising:
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receiving physiological information from a subject and environmental condition information in a vicinity of the subject via a monitoring device associated with a subject; analyzing the physiological information in context with the environmental condition information to identify a health issue associated with the subject; and presenting at least one advertisement to the subject in response to an identified health issue associated with the subject. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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31. A method of providing targeted advertising to a subject, comprising:
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receiving physiological information from a monitoring device associated with a subject, wherein the monitoring device includes at least one physiological sensor and a motion sensor; receiving subject motion information from the motion sensor; and processing the physiological information in context with the subject motion information to generate an advertisement targeting the subject. - View Dependent Claims (32, 33, 34, 35, 42)
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36. A system for providing targeted advertising to a subject, comprising:
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at least one physiological sensor configured to obtain physiological information from a subject; at least one motion sensor configured to obtain subject motion information; a first processor configured to analyze obtained physiological information in context with obtained subject motion information to identify one or more health issues associated with the subject; and a second processor configured to select at least one advertisement for delivery to the subject in response to one or more identified health issues associated with the subject. - View Dependent Claims (37, 38, 39, 40, 41, 47, 48, 49)
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43. A system for providing targeted advertising to a subject, comprising:
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at least one physiological sensor configured to obtain physiological information from a subject; at least one motion sensor configured to obtain subject motion information; a plurality of processors, wherein the plurality of processors are configured to analyze obtained physiological information in context with obtained subject motion information to identify one or more health issues associated with the subject and to select at least one advertisement for delivery to the subject in response to one or more identified health issues associated with the subject. - View Dependent Claims (44, 45, 46)
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50. A system for providing targeted advertising to a subject, comprising:
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at least one physiological sensor configured to obtain physiological information from a subject; at least one environmental sensor configured to obtain environmental condition information in a vicinity of the subject; a first processor configured to analyze obtained physiological information in context with obtained environmental condition information to identify one or more health issues associated with the subject; and a second processor configured to select at least one advertisement for delivery to the subject in response to one or more identified health issues associated with the subject. - View Dependent Claims (51, 52, 53, 54)
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Specification