TARGETED ADVERTISING SYSTEMS AND METHODS

• US 20120197737A1
• Filed: 04/16/2012
• Published: 08/02/2012
• Est. Priority Date: 12/19/2006
• Status: Active Grant

• Current Assignee: Yukka Magic LLC
• Original Assignee: Jesse Berkley Tucker, Michael Edward Aumer, Steven Francis LeBoeuf
• Inventors: LeBoeuf, Steven Francis, Tucker, Jesse Berkley, Aumer, Michael Edward
• Granted Patent: US 8,702,607 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: A61B 2505/07 Home care
• CPC Class Codes: A61B 2560/0242 adapted to measure environmental factors, e.g. temperature, pollution
• CPC Class Codes: A61B 2562/0219 Inertial sensors, e.g. accelerometers, gyroscopes, tilt switches
• CPC Class Codes: A61B 5/0002 Remote monitoring of patients using telemetry, e.g. transmission of vital signals via a communication network A61B5/07 takes precedence; transmission systems for measured values G08C; transmission H04B; transmission of digital information H04L; wireless communication networks H04W
• CPC Class Codes: A61B 5/0022 Monitoring a patient using a global network, e.g. telephone networks, internet
• CPC Class Codes: A61B 5/0059 using light, e.g. diagnosis by transillumination, diascopy, fluorescence A61B5/0093, A61B5/1455, A61B5/02416 and A61B5/0261 take precedence
• CPC Class Codes: A61B 5/02 Detecting, measuring or recording pulse, heart rate, blood pressure or blood flow; Combined pulse/heart-rate/blood pressure determination; Evaluating a cardiovascular condition not otherwise provided for, e.g. using combinations of techniques provided for in this group with electrocardiography or electroauscultation; Heart catheters for measuring blood pressure
• CPC Class Codes: A61B 5/0205 Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition
• CPC Class Codes: A61B 5/02055 Simultaneously evaluating both cardiovascular condition and temperature
• CPC Class Codes: A61B 5/021 Measuring pressure in heart or blood vessels A61B5/0205 takes precedence
• CPC Class Codes: A61B 5/024 Detecting, measuring or recording pulse rate or heart rate A61B5/0205, A61B5/021 take precedence
• CPC Class Codes: A61B 5/02438 with portable devices, e.g. worn by the patient
• CPC Class Codes: A61B 5/026 Measuring blood flow A61B3/1233, A61B3/1241 take precedence
• CPC Class Codes: A61B 5/0816 Measuring devices for examining respiratory frequency measuring frequency of electric signals G01R23/00
• CPC Class Codes: A61B 5/087 Measuring breath flow
• CPC Class Codes: A61B 5/11 Measuring movement of the entire body or parts thereof, e.g. head or hand tremor, mobility of a limb for measuring pulse A61B5/02 ;A61B5/1038 takes precedence; motion detection to correct for motion artifacts in physiological signals A61B5/721
• CPC Class Codes: A61B 5/1112 Global tracking of patients, e.g. by using GPS
• CPC Class Codes: A61B 5/1117 Fall detection
• CPC Class Codes: A61B 5/1118 Determining activity level
• CPC Class Codes: A61B 5/112 Gait analysis
• CPC Class Codes: A61B 5/14539 : for measuring pH
• CPC Class Codes: A61B 5/14542 : for measuring blood gases A61B5/14551 takes precedence
• CPC Class Codes: A61B 5/14546 : for measuring analytes not otherwise provided for, e.g. ions, cytochromes
• CPC Class Codes: A61B 5/1455 : using optical sensors, e.g. spectral photometrical oximeters
• CPC Class Codes: A61B 5/165 : Evaluating the state of mind, e.g. depression, anxiety
• CPC Class Codes: A61B 5/4064 : Evaluating the brain A61B5/031, A61B5/369, A61B5/14553 take precedence
• CPC Class Codes: A61B 5/411 : Detecting or monitoring allergy or intolerance reactions to an allergenic agent or substance
• CPC Class Codes: A61B 5/415 : the glands, e.g. tonsils, adenoids or thymus
• CPC Class Codes: A61B 5/418 : lymph vessels, ducts or nodes
• CPC Class Codes: A61B 5/4812 : Detecting sleep stages or cycles
• CPC Class Codes: A61B 5/4848 : Monitoring or testing the effects of treatment, e.g. of medication
• CPC Class Codes: A61B 5/486 : Bio-feedback A61B5/375 takes precedence
• CPC Class Codes: A61B 5/4866 : Evaluating metabolism A61B5/083 takes precedence
• CPC Class Codes: A61B 5/6802 : Sensor mounted on worn items
• CPC Class Codes: A61B 5/6803 : Head-worn items, e.g. helmets, masks, headphones or goggles
• CPC Class Codes: A61B 5/6815 : Ear
• CPC Class Codes: A61B 5/6817 : Ear canal
• CPC Class Codes: A61B 5/6887 : mounted on external non-worn devices, e.g. non-medical devices
• CPC Class Codes: A61B 5/7207 : of noise induced by motion artifacts
• CPC Class Codes: A61B 5/721 : using a separate sensor to detect motion or using motion information derived from signals other than the physiological signal to be measured
• CPC Class Codes: A61B 5/742 : using visual displays A61B5/339 takes precedence
• CPC Class Codes: A63F 13/00 : Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: G06Q 30/0241 : Advertisements
• CPC Class Codes: G06Q 30/0251 : Targeted advertisements
• CPC Class Codes: G06Q 30/0269 : based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 : Personalized advertisement
• CPC Class Codes: G16H 10/60 : for patient-specific data, e.g. for electronic patient records
• CPC Class Codes: G16H 40/63 : for local operation
• CPC Class Codes: G16H 40/67 : for remote operation
• CPC Class Codes: G16H 50/30 : for calculating health indices; for individual health risk assessment
• CPC Class Codes: Y02A 90/10 : Information and communication technologies [ICT] supporting adaptation to climate change, e.g. for weather forecasting or climate simulation
• CPC Class Codes: Y10S 128/92 : Computer assisted medical diagnostics
• CPC Class Codes: Y10S 707/99943 : Generating database or data structure, e.g. via user interface

Abstract

Systems and methods for monitoring various physiological and environmental factors, as well as systems and methods for using this information for a plurality of useful purposes, are provided. Real-time, noninvasive health and environmental monitors include a plurality of compact sensors integrated within small, low-profile devices. Physiological and environmental data is collected and wirelessly transmitted into a wireless network, where the data is stored and/or processed. This information is then used to support a variety of useful methods, such as clinical trials, marketing studies, biofeedback, entertainment, and others.

Claims

1. A method of providing targeted advertising to a subject, comprising:

receiving physiological information from a monitoring device associated with a subject, wherein the monitoring device includes at least one physiological sensor and a motion sensor;

receiving subject motion information from the motion sensor;

processing the subject motion information to identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information;

analyzing the physiological information in context with the identified type of motion to identify a health issue associated with the subject; and

presenting at least one advertisement to the subject in response to an identified health issue associated with the subject.

2. The method of claim 1, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the health issue.

3. The method of claim 1, wherein the monitoring device is attached to a body of the subject.

4. The method of claim 1, wherein the monitoring device is attached to an ear of the subject.

5. The method of claim 1, wherein presenting at least one advertisement comprises delivering at least one advertisement to the subject via one or more of the following delivery channels:

email, postal mail, television, radio, newspaper, magazine, the internet, and outdoor advertising.

6. The method of claim 1, where the health issue associated with the subject comprises subject vital signs information.

7. The method of claim 1, wherein the health issue associated with the subject comprises one or more of the following:

heartbeat signatures, cardio-pulmonary health, organ health, metabolism, electrolyte type and/or concentration, physical activity, caloric intake, caloric metabolism, blood metabolite levels or ratios, blood pH level, physical and/or psychological stress levels and/or stress level indicators, drug dosage or dosimetry, physiological drug reactions, position and/or balance, body strain, neurological functioning, brain activity, cranial pressure, hydration level, physiological response to infection, blood volume, inhaled and/or exhaled breath volume, physical exertion, exhaled breath physical and/or chemical composition, the presence or identity or concentration of viruses or bacteria, foreign matter in the body, internal toxins, heavy metals in the body, anxiety, fertility, ovulation, psychological mood, sleep patterns, hunger and/or thirst, hormone type and/or concentration, cholesterol level, lipid level, blood panel, bone density, organ and/or body weight, reflex response, sexual arousal, mental and/or physical alertness, sleepiness, response to external stimuli, swallowing volume, swallowing rate, voice characteristics, allergic reactions, inflammation response, auto-immune response, mutagenic response, protein levels in the blood, water content of the blood, digestive system functioning, cellular regeneration response, and healing response.

8. The method of claim 1, wherein the processing and analyzing steps are performed by a single processor.

9. The method of claim 1, wherein the processing and analyzing steps are performed by a plurality of processors.

10. A system configured to carry out the method of claim 1.

30. A system configured to carry out the method of claim 1.

11. A method of providing targeted advertising to a subject, comprising:

receiving environmental condition information in a vicinity of the subject from a monitoring device associated with the subject, wherein the monitoring device includes at least one environmental sensor and a motion sensor;

receiving subject motion information from the motion sensor;

processing the subject motion information to identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information;

analyzing the environmental information in context with the identified type of motion to identify a health issue associated with the subject; and

presenting at least one advertisement to the subject in response to an identified health issue associated with the subject.

12. The method of claim 11, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the health issue.

13. The method of claim 11, wherein the monitoring device is attached to a body of the subject.

14. The method of claim 11, wherein the monitoring device is attached to an ear of the subject.

15. The method of claim 11, wherein presenting at least one advertisement comprises delivering at least one advertisement to the subject via one or more of the following delivery channels:

email, postal mail, television, radio, newspaper, magazine, the internet, and outdoor advertising.

16. The method of claim 11, where the health issue associated with the subject comprises subject vital signs information.

17. The method of claim 11, wherein the health issue associated with the subject comprises one or more of the following:

heartbeat signatures, cardio-pulmonary health, organ health, metabolism, electrolyte type and/or concentration, physical activity, caloric intake, caloric metabolism, blood metabolite levels or ratios, blood pH level, physical and/or psychological stress levels and/or stress level indicators, drug dosage or dosimetry, physiological drug reactions, position and/or balance, body strain, neurological functioning, brain activity, cranial pressure, hydration level, physiological response to infection, blood volume, inhaled and/or exhaled breath volume, physical exertion, exhaled breath physical and/or chemical composition, the presence or identity or concentration of viruses or bacteria, foreign matter in the body, internal toxins, heavy metals in the body, anxiety, fertility, ovulation, psychological mood, sleep patterns, hunger and/or thirst, hormone type and/or concentration, cholesterol level, lipid level, blood panel, bone density, organ and/or body weight, reflex response, sexual arousal, mental and/or physical alertness, sleepiness, response to external stimuli, swallowing volume, swallowing rate, voice characteristics, allergic reactions, inflammation response, auto-immune response, mutagenic response, protein levels in the blood, water content of the blood, digestive system functioning, cellular regeneration response, and healing response.

18. The method of claim 11, wherein the processing and analyzing steps are performed by a single processor.

19. The method of claim 11, wherein the processing and analyzing steps are performed by a plurality of processors.

20. A system configured to carry out the method of claim 11.

28. The method of claim 19, wherein the processing and analyzing steps are performed by a single processor.

29. The method of claim 19, wherein the processing and analyzing steps are performed by a plurality of processors.

21. A method of providing targeted advertising to a subject, comprising:

receiving physiological information from a subject and environmental condition information in a vicinity of the subject via a monitoring device associated with a subject;

analyzing the physiological information in context with the environmental condition information to identify a health issue associated with the subject; and

presenting at least one advertisement to the subject in response to an identified health issue associated with the subject.

22. The method of claim 21, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the health issue.

23. The method of claim 21, wherein the monitoring device is attached to a body of the subject.

24. The method of claim 21, wherein the monitoring device is attached to an ear of the subject.

25. The method of claim 21, wherein presenting at least one advertisement comprises delivering at least one advertisement to the subject via one or more of the following delivery channels:

email, postal mail, television, radio, newspaper, magazine, the internet, and outdoor advertising.

26. The method of claim 21, where the health issue associated with the subject comprises subject vital signs information.

27. The method of claim 21, wherein the health issue associated with the subject comprises one or more of the following:

heartbeat signatures, cardio-pulmonary health, organ health, metabolism, electrolyte type and/or concentration, physical activity, caloric intake, caloric metabolism, blood metabolite levels or ratios, blood pH level, physical and/or psychological stress levels and/or stress level indicators, drug dosage or dosimetry, physiological drug reactions, position and/or balance, body strain, neurological functioning, brain activity, cranial pressure, hydration level, physiological response to infection, blood volume, inhaled and/or exhaled breath volume, physical exertion, exhaled breath physical and/or chemical composition, the presence or identity or concentration of viruses or bacteria, foreign matter in the body, internal toxins, heavy metals in the body, anxiety, fertility, ovulation, psychological mood, sleep patterns, hunger and/or thirst, hormone type and/or concentration, cholesterol level, lipid level, blood panel, bone density, organ and/or body weight, reflex response, sexual arousal, mental and/or physical alertness, sleepiness, response to external stimuli, swallowing volume, swallowing rate, voice characteristics, allergic reactions, inflammation response, auto-immune response, mutagenic response, protein levels in the blood, water content of the blood, digestive system functioning, cellular regeneration response, and healing response.

31. A method of providing targeted advertising to a subject, comprising:

receiving physiological information from a monitoring device associated with a subject, wherein the monitoring device includes at least one physiological sensor and a motion sensor;

receiving subject motion information from the motion sensor; and

processing the physiological information in context with the subject motion information to generate an advertisement targeting the subject.

32. The method of claim 31, wherein the advertisement comprises an advertisement for a product or service related to a health issue.

33. The method of claim 31, wherein the monitoring device is attached to a body of the subject.

34. The method of claim 31, wherein the monitoring device is attached to an ear of the subject.

35. A system configured to carry out the method of claim 31.

42. The system of claim 32, wherein the at least one physiological sensor and at least one motion sensor are attached to an ear of the subject.

36. A system for providing targeted advertising to a subject, comprising:

at least one physiological sensor configured to obtain physiological information from a subject;

at least one motion sensor configured to obtain subject motion information;

a first processor configured to analyze obtained physiological information in context with obtained subject motion information to identify one or more health issues associated with the subject; and

a second processor configured to select at least one advertisement for delivery to the subject in response to one or more identified health issues associated with the subject.

37. The system of claim 36, wherein the at least one physiological sensor is configured to obtain one or more of the following:

pulse rate information, body temperature information, breathing rate information, blood pressure information, cardiac output information, and blood gas level information.

38. The system of claim 36, wherein the first processor is configured to analyze the obtained subject motion information and identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information.

39. The system of claim 36, wherein the first processor is configured to remove corrupted signals associated with the subject motion information from the physiological information.

40. The system of claim 36, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the health issue.

41. The system of claim 36, wherein the at least one physiological sensor and at least one motion sensor are attached to a body of the subject.

47. The system of claim 39, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the health issue.

48. The system of claim 39, wherein the at least one physiological sensor and at least one motion sensor are attached to a body of the subject.

49. The system of claim 39, wherein the at least one physiological sensor and at least one motion sensor are attached to an ear of the subject.

43. A system for providing targeted advertising to a subject, comprising:

at least one physiological sensor configured to obtain physiological information from a subject;

at least one motion sensor configured to obtain subject motion information;

a plurality of processors, wherein the plurality of processors are configured to analyze obtained physiological information in context with obtained subject motion information to identify one or more health issues associated with the subject and to select at least one advertisement for delivery to the subject in response to one or more identified health issues associated with the subject.

44. The system of claim 43, wherein the at least one physiological sensor is configured to obtain one or more of the following:

pulse rate information, body temperature information, breathing rate information, blood pressure information, cardiac output information, and blood gas level information.

45. The system of claim 43, wherein the processors are configured to analyze the obtained subject motion information and identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information.

46. The system of claim 43, wherein the processors are configured to remove corrupted signals associated with the subject motion information from the physiological information.

50. A system for providing targeted advertising to a subject, comprising:

at least one physiological sensor configured to obtain physiological information from a subject;

at least one environmental sensor configured to obtain environmental condition information in a vicinity of the subject;

a first processor configured to analyze obtained physiological information in context with obtained environmental condition information to identify one or more health issues associated with the subject; and

a second processor configured to select at least one advertisement for delivery to the subject in response to one or more identified health issues associated with the subject.

51. The system of claim 50, wherein the at least one physiological sensor is configured to obtain one or more of the following:

pulse rate information, body temperature information, breathing rate information, blood pressure information, cardiac output information, and blood gas level information.

52. The system of claim 50, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the health issue.

53. The system of claim 50, wherein the at least one physiological sensor and at least one environmental sensor are attached to a body of the subject.

54. The system of claim 50, wherein the at least one physiological sensor and at least one environmental sensor are attached to an ear of the subject.