APPARATUS, SYSTEM AND METHOD FOR WEB PUBLISHING AND DELIVERY OF SAME

• US 20120197739A1
• Filed: 12/13/2011
• Published: 08/02/2012
• Est. Priority Date: 11/12/2009
• Status: Abandoned Application

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Chad, Steelberg, Ryan
• Application Number:
  US13/324,572
• Publication Number:
  US 20120197739A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims

1. A system for providing information via a computer-implemented enhancement widget, comprising:

a non-transitory computer readable storage medium having encoded thereon computer executable instructions for providing an enhancement widget comprising at least one application and stored data content overlayed upon targeted content on a web page;

a recommendation engine comprising at least one database containing at least one characteristic of a user of the web page;

at least one database containing respective links to a plurality of remote web sites; and

a javascript component placed on the web page by said recommendation engine that, upon execution, obtains at least one of the respective links to one of the plurality of remote web sites indicated by the at least one database as related to the user.

2. The system for providing information of claim 1, wherein the database comprises at least one vault that produces the stored data content.

3. The system for providing information of claim 2, further comprising a recommendation engine including said at least one vault, wherein said recommendation engine recommends the stored data content for production from said at least one vault in accordance with said javascript component.

4. The system for providing information of claim 1, wherein said enhancement engine comprises a fulfillment engine that instantiates the enhancement widget in accordance with said javascript component.

5. The system for providing information of claim 1, wherein said javascript component comprises a publisher-side javascript component.

6. The system for providing information of claim 5, wherein said javascript component further comprises a remote-side javascript component.

7. The system for providing information of claim 6, wherein the remote-side javascript component comprises at least one update to a publisher-side javascript component.

8. The system for providing information of claim 1, wherein the overlay comprises a transparent overlay.

9. The system for providing information of claim 1, wherein the overlay comprises an opaque overlay.

10. The system for providing information of claim 9, wherein the overlay comprises an advertisement featuring the subject of the requested content.

11. The system for providing information of claim 1, wherein said enhancement widget comprises a reproduction of the requested content.

12. The system for providing information of claim 1, wherein said produced at least one application comprises a selectable menu.

13. The system for providing information of claim 12, wherein the selectable menu comprises a social network option.

14. The system for providing information of claim 12, wherein the selectable menu comprises at least one advertisement.

15. The system for providing information of claim 1, wherein said javascript component is placed by permissions of a publisher.

16. The system for providing information of claim 15, wherein the permissions comprise at least one of enhanceable images, size ranges and aspect ratios.

17. The system for providing information of claim 1, wherein the requested content comprises one of an image file, a hyperlink, and a text reference.

18. The system for providing information of claim 17, wherein said javascript component comprises an identification of the at least one subject of the image file.

19. The system for providing information of claim 1, wherein said enhancement widget comprises advertising inventory.

20. The system for providing information of claim 1, wherein the produced at least one application comprises at least metrics of a subject of the requested content.