SYSTEMS, METHODS, AND MEDIA FOR MANAGING AMBIENT ADAPTABILITY OF WEB APPLICATIONS AND WEB SERVICES

• US 20120197957A1
• Filed: 01/29/2011
• Published: 08/02/2012
• Est. Priority Date: 01/29/2011
• Status: Active Grant

• Current Assignee: SDL Ltd.
• Original Assignee: SDL PLC (RWS Holdings Plc)
• Inventors: de Voogd, Erik
• Granted Patent: US 9,547,626 B2
• Time in Patent Office: Days
• US Class Current: 709/201
• CPC Class Codes: A24F 40/50 Control or monitoring
• CPC Class Codes: A24F 40/51 Arrangement of sensors
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: H05B 2203/003 using serpentine layout
• CPC Class Codes: H05B 3/265 the insulating base being an inorganic material, e.g. ceramic H05B3/262 takes precedence

Abstract

Systems, methods, and media for managing web content. Methods may include the steps of providing web content associable with a web server, evaluating ambient data received from the web server and ambient data from at least one third party source, storing the ambient data in a database, selectively modifying content included in the web content based upon the ambient data, and providing the modified web content to the web server.

Claims

1. A method for managing web content, comprising:

providing web content associable with a web server;

evaluating ambient data received from the web server and ambient data from at least one third party source;

storing the ambient data in a database;

selectively modifying content included in the web content based upon the ambient data; and

providing the modified web content to the web server.

2. The method according to claim 1, wherein ambient data includes at least one of a visitor name, a visitor identification, an address, a postal code, a telephone number, a credit card number, as Internet protocol address, a media access control (MAC) address, visitation duration, visitation frequency, and combinations thereof.

3. The method according to claim 1, wherein ambient data is gathered from at least one of a cookie, a web form associated with the web content, a query string embedded in a uniform resource locator (URL) associated with the web content, window.name information associated with a web browser session, hyper text transfer protocol authentication information, and combinations thereof.

4. The method according to claim 1, wherein ambient data includes one or more web analytics.

5. The method according to claim 4, wherein the one or more web analytics includes a life-cycle projection that includes a session start, a request start, and a request end.

6. The method according to claim 4, wherein the one or more web analytics are received via one or more claims processors, the one or more claims processors being communicatively coupled to a claims store adapted to store the one or more web analytics indicative of ambient data.

7. The method according to claim 1, further comprising receiving ambient data into the claims store from the at least one third party source by way of a data exchange adapter.

8. The method according to claim 1, wherein the third party source includes any of a Java Servlet, Web-Services Enabled Application, a Visitor Relationship Management System, a weather data source, a geolocation data source, and combinations thereof.

9. The method according to claim 8, further comprising the claims store receiving ambient data from the at least one third party source via the data exchange adapter, the data exchange adapter being adapted to at least one of:

convert data received from the third party source to an extensible markup language data format utilized by the data store application; and

provide ambient data to the third party source by converting the ambient data from the extensible markup language data format to the data format utilized by the third party source.

10. The method according to claim 1, wherein generating further includes:

determining a configuration of a mobile visitor device requesting the web content; and

providing a compatible version of the web marking campaign to the visitor device.

11. A system for managing web content, comprising:

a memory for storing a web content management application that includes

computer-readable instructions that include;

a content manager module adapted to;

maintain a global marketing framework indicative of a marketing campaign; and

generate web content from at least a portion of the global marketing framework via the web server; and

a ambient data framework adapted to;

evaluate, via the web server, ambient data included in the request and ambient data from at least one third party source;

store the ambient data in a database; and

selectively modify content included in the web content based upon the ambient data; and

wherein the content manager module is adapted to provide the web content having modified content to the client device; and

a processor adapted to execute the web content management application.

12. The system according to claim 11, wherein ambient data includes at least one of a visitor name, a visitor identification, an address, a postal code, a telephone number, a credit card number, a social networking profile, a Internet protocol address, a media access control (MAC) address, visitation duration, visitation frequency, and combinations thereof.

13. The system according to claim 11, wherein ambient data is gathered from at least one of a cookie, a web form associated with the presentation server hosting the web content, a query string embedded in a uniform resource locator (URL) associated with the presentation server hosting the web content, window name information associated with a web browser session, hyper text transfer protocol authentication information, and combinations thereof.

14. The system according to claim 11, further comprising a runtime module adapted to gather one or more web analytics, the one or more web analytics including a life-cycle projection indicative of a visitor session, the life-cycle projection including a session start, a request start, and a request end.

15. The system according to claim 14, wherein the runtime module is further adapted to initiate a flow of ambient data into a data store utilizing a claims pipeline that includes of an ordered listing of claims processors associated with each of the session start, request start, and request end of the life-cycle projection.

16. The system according to claim 15, wherein each of the claims processors provides ambient data associated therewith to the claims store according to the ordered listing beginning with claims processors associated with the session start, then claims processors associated with the request start, and then claims processors associated with the request end.

17. The system according to claim 15, wherein each of the claims processors includes at least one of:

a dependent claim processor that receives input from one or more additional claims processors and does not output data;

an independent claim processor that does not receive input from one or more additional claims processors and does not output data;

a dependent claim processor that receives input from one or more additional claims processors in a first format and outputs data in one or more additional formats; and

an independent claims processor that does not receive input from one or more additional claims processors and outputs data in one or more formats.

18. The system according to claim 17, wherein the ambient data framework includes a claim engine adapted to invoke one or more claims processors and determine claim processor dependencies.

19. The system according to claim 15, further comprising one or more data exchange adapters configured to interface the claims processors with a third party source.

20. The system according to claim 15, wherein the claims store is associated with a database communicatively coupled to the web server.

21. The system according to claim 11, wherein the third party source includes any of a Java Servlet, Web-Services Enabled Application, a Visitor Relationship Management System, a weather data source, a geolocation data source, and combinations thereof.

22. The system according to claim 11, wherein the data exchange adapter is adapted to at least one of:

convert data received from the third party source to an extensible markup language data format utilized by the web content management application; and

provide ambient data to the third party source by converting the ambient data from the extensible markup language data format of the web content management application to the data format utilized by the third party source.

23. The system according to claim 11, wherein generating further includes:

determining a configuration of a mobile visitor device requesting the web content; and

providing a compatible version of the web marking campaign to the visitor device.

24. The system according to claim 23, wherein the configuration of the device includes at least one of an operating system version and an international mobile equipment identifier (IMEI).

25. A non-transitory computer readable storage medium having a computer program embodied thereon, the computer program executable by a processor in a computing system to perform a method for managing web content, the method comprising:

providing web content associable with a web server;

evaluating ambient data received from the web server and ambient data from at least one third party source;

storing the ambient data in a database;

selectively modifying content included in the web content based upon the ambient data; and

providing the modified web content to the web server.