Techniques for Analyzing Website Content

• US 20120198056A1
• Filed: 01/30/2012
• Published: 08/02/2012
• Est. Priority Date: 01/31/2011
• Status: Abandoned Application

• Current Assignee: Mintigo Ltd.
• Original Assignee: Mintigo Ltd.
• Inventors: SHAMA, Yaacov, SEGALOV, Tal, BEN-REUVEN, Ehud
• Application Number:
  US13/361,351
• Publication Number:
  US 20120198056A1
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 16/313 Selection or weighting of terms for indexing
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A scheme for analyzing businesses and generating business leads is disclosed. A list of company websites can be gathered from a plurality of data sources and combined to produce an aggregated list of companies. Content from the websites of the companies in the list is extracted and stored. Contact information may automatically be ascertained from the website content, if available. The stored content extracted from the websites may then be analyzed to detect the presence of particular features. The listing of companies may then be filtered to produce a subset of businesses that represent potential business leads. The business leads may be provided to a company seeking such leads, and may optionally be provided to an automated marketing system, which is configured to generate and transmit commercial advertisements to the businesses identified as leads.

Claims

1. A method for analyzing website content, comprising:

identifying a website associated with a particular business to be analyzed;

analyzing, with a processor, content extracted from the website to identify at least one feature within the content;

determining, with a processor, whether a functionality is supported by the website based on the at least one feature identified in the content; and

storing data that indicates the at least one feature or functionality in a database,

wherein the database is stored on a computer readable storage medium.

2. The method as recited in claim 1, further comprising parsing text associated with the content into tokens and analyzing the tokens to determine whether the at least one feature is supported by the website.

3. The method as recited in claim 1, further comprising analyzing a secure sockets layer (SSL) certificate utilized by the website to determine whether the at least one feature is supported by the website.

4. The method as recited in claim 1, further comprising analyzing a host on which the website is located to determine whether the at least one feature is supported by the website.

5. The method as recited in claim 1, further comprising analyzing information about the website using a WHOIS protocol to determine whether the at least one feature is supported by the website.

6. The method as recited in claim 1, further comprising analyzing the content to detect to the presence of an equipment feature.

7. The method as recited in claim 1, further comprising analyzing the content to detect to latency metric data associated with the website.

8. The method as recited in claim 1, further comprising analyzing the content to detect a software platform utilized by the website.

9. The method as recited in claim 8, wherein the software platform is detected by analyzing the cookies used by a server that is associated with the website.

10. The method as recited in claim 1, further comprising analyzing the content to detect protocols utilized by the website.

11. The method as recited in claim 1, further comprising analyzing the content by defining a time window and determining whether the at least one feature is a static feature or dynamic feature.

12. The method as recited in claim 1, further comprising analyzing the content by searching the content with at least one regular-expression to identify the at least one feature, and determining that the at least one feature is supported by the website if at least one of the regular-expression is satisfied.

13. The method as recited in claim 1, further comprising analyzing the content to identify JavaScript packages utilized by the website.

14. The method as recited in claim 1, further comprising analyzing the content by parsing JavaScript code in the content.

15. A system for analyzing website content, comprising:

a website analyzer configured to analyze content extracted from an identified website associated with a particular business to identify at least one feature within the content, and to determine whether a functionality is supported by the website based on the at least one feature identified in the content; and

a database for storing data that indicates the at least one feature or functionality associated with the website, wherein the database comprises a computer readable medium.

16. The system as recited in claim 15, wherein the website analyzer is configured to parse text associated with the content into tokens and analyze the tokens to determine whether the at least one feature is supported by the website.

17. The system as recited in claim 15, wherein the website analyzer is configured to examine the content to determine whether the at least one feature is supported by analyzing a secure sockets layer (SSL) certificate.

18. The system as recited in claim 15, wherein the website analyzer is configured to examine the content to determine whether the at least one feature is supported by analyzing a host on which the website is located.

19. The system as recited in claim 15, wherein the website analyzer is configured to examine the content to determine whether the at least one feature is supported by analyzing information about the website using a WHOIS protocol.

20. The system as recited in claim 15 wherein the website analyzer is configured to examine the content to detect to the presence of an equipment feature.

21. The system as recited in claim 15, wherein the website analyzer is configured to examine the content to detect to latency metric data associated with the website.

22. The system as recited in claim 15, wherein the website analyzer is configured to examine the content to detect to a software platform utilized by the website.

23. The system as recited in claim 22, wherein the software platform is detected by analyzing the cookies used by a server that is associated with the website.

24. The system as recited in claim 15, wherein the website analyzer is configured to examine the content to detect protocols utilized by the website.

25. The system as recited in claim 15, wherein the website analyzer is configured to define a time window and determine whether the at least one feature is a static feature or dynamic feature.

26. The system as recited in claim 15, wherein the website analyzer is configured to analyze the content by searching the content with at least one regular-expression to identify the at least one feature, and to determine that the at least one feature is supported by the website if at least one of the regular-expression is satisfied.

27. The system as recited in claim 15, wherein the website analyzer is configured to analyze the content to identify JavaScript packages utilized by the website.

28. The system as recited in claim 15, wherein the website analyzer is configured to analyze the content by parsing JavaScript code in the content.

29. A non-transitory computer storage medium comprising a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:

identify a website associated with a particular business to be analyzed;

analyze content extracted from the website to identify at least one feature within the content;

determine whether a functionality is supported by the website based on the at least one feature identified in the content.