SYSTEM AND METHOD FOR DELIVERING CONTENT TO USERS ON A NETWORK
First Claim
Patent Images
1. A system for targeting content to a user, the system comprising:
- a time-shift subsystem comprising;
a storage medium;
a record component that is operable by a user to select and record, at a given time, a media program on the storage medium;
a playback component that is operable by a user to enable the user to playback a recorded media program over a duration that is subsequent to when the program was recorded;
a content selector configured to select a supplemental content item to present when the recorded program is played back in the subsequent duration, wherein the content selector is configured to select, for each recorded media program, the supplemental content item based at least in part on a time of the subsequent duration when payback occurs, rather than at the given time when the media program is recorded.
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Abstract
A system and method for targeting content to users of a device or network of user-operated devices. In an embodiment, profile information is determined about a user'"'"'s media consumption activities. One or more inputs are received from an external source to specify what content to target to the user. One or more content items are selected to target to the user based on the profile information and the one or more inputs. The selection of content items is performed without communicating the profile information outside of the user'"'"'s device or network of user-operated devices.
29 Citations
7 Claims
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1. A system for targeting content to a user, the system comprising:
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a time-shift subsystem comprising; a storage medium; a record component that is operable by a user to select and record, at a given time, a media program on the storage medium; a playback component that is operable by a user to enable the user to playback a recorded media program over a duration that is subsequent to when the program was recorded; a content selector configured to select a supplemental content item to present when the recorded program is played back in the subsequent duration, wherein the content selector is configured to select, for each recorded media program, the supplemental content item based at least in part on a time of the subsequent duration when payback occurs, rather than at the given time when the media program is recorded. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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Specification