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SOCIAL MARKETING INCENTIVES AND REWARDS

  • US 20120209674A1
  • Filed: 03/07/2011
  • Published: 08/16/2012
  • Est. Priority Date: 02/10/2011
  • Status: Abandoned Application
First Claim
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1. A system comprising:

  • a campaign manager operable on a first computer processor, said campaign manager that;

    receives a first social network campaign definition comprising an incentive scheme that defines a transaction completion criteria that is performed by a consumer and a reward compensation that is given to an influencer who communicates within one or more social networks with said consumer regarding a transaction, said first social network campaign definition comprising a traceable object transmitted through an online social network;

    determines an outer bounds for said transaction conditions;

    creates a first social network campaign comprising said outer bounds for said transaction conditions; and

    transmits at least one of said traceable objects to each of a plurality of said influencers;

    a monitoring component that;

    detects that said transaction completion criteria has been met by a first consumer in a first transaction; and

    detects that said transaction completion criteria has been met by a second consumer in a second transaction; and

    a fraud monitoring agent that;

    analyzes said first transaction to determine that said first transaction is within said outer bounds for said transaction conditions and causes said reward compensation to be performed for said first transaction; and

    analyzes said second transaction to determine that said second transaction is outside said outer bounds for said transaction conditions and causes said reward compensation not to be performed for said second transaction.

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