WATCH AND WIN TECHNIQUES
First Claim
Patent Images
1. A method of advertising on a website, comprising:
- interacting with a first website by a user by inputting a command into a user computer causing animation of a character on the first website, said command including a command for customizing said characters with a virtual item for the character, where said customizing requires carrying out at least one activity in order to obtain said virtual item; and
after the user has taken an action on the website to watch a first presentation about a first subject which is being advertised on the website, answering one or more questions about content included in the first presentation, and where a first virtual item is awarded to the user only when the one or more questions about the content are properly answered.
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Accused Products
Abstract
A watch and win or read and win system in which the user receives information about a subject being advertised, watches or reads it, and then answers questions. If the questions are answered properly, then the user gets a virtual item that can be used in the virtual world. In one embodiment, the virtual item is related to the item being viewed. This can be used to create a more effective form of advertising.
1 Citation
19 Claims
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1. A method of advertising on a website, comprising:
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interacting with a first website by a user by inputting a command into a user computer causing animation of a character on the first website, said command including a command for customizing said characters with a virtual item for the character, where said customizing requires carrying out at least one activity in order to obtain said virtual item; and after the user has taken an action on the website to watch a first presentation about a first subject which is being advertised on the website, answering one or more questions about content included in the first presentation, and where a first virtual item is awarded to the user only when the one or more questions about the content are properly answered. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of advertising on a website, comprising:
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showing advertisements on a website, including at least one advertisement which is watch and win enabled; receiving an indication that a user has clicked on one of said watch and win enabled advertisements; responsive to receiving said indication, providing the user with a watch and win presentation that is about said advertisement that has been selected and provides a presentation about content of said advertisement; subsequent to said providing said presentation, receiving an answer to multiple questions about said presentation, on the website from the user; detecting whether the user has properly answered said multiple questions; and providing on the website a reward for the user responsive to the user properly answering said multiple questions. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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Specification