METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN
First Claim
Patent Images
1. A method for determining the effectiveness of an offer, the method comprising:
- identifying an offer viewed by a customer;
determining that the customer performs a first action in response to viewing the offer;
determining that the customer has not performed a second action after performing the first action; and
generating a report that displays details associated with the first action and the second action.
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Accused Products
Abstract
A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.
57 Citations
24 Claims
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1. A method for determining the effectiveness of an offer, the method comprising:
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identifying an offer viewed by a customer; determining that the customer performs a first action in response to viewing the offer; determining that the customer has not performed a second action after performing the first action; and generating a report that displays details associated with the first action and the second action. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable medium storing instructions that when executed by a processor cause the processor to determine the effectiveness of an offer, comprising:
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identifying an offer viewed by a customer; determining that the customer performs a first action in response to viewing the offer; determining that the customer has not performed a second action after performing the first action; and generating a report that displays details associated with the first action and the second action. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system for determining the effectiveness of an offer, the system comprising:
a processor configured to; identify an offer viewed by a customer; determine that the customer performs a first action in response to viewing the offer; determine that the customer has not performed a second action after performing the first action; and generate a report that displays details associated with the first action and the second action. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
Specification